Welcome

To Our
Presentation
1
International Islamic University Chittagong
Department of Economic & Banking
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Presentation On
Prepare a Project Proposal on
Transportation Systems
Group Members:
 1. Muhammad Abdullah Al-Faruk.………...EB153033
 2. Yusuf Liton…………….……………….....EB153062
 3. Sahazada Sayed………………………..….EB153072
 4. Md. Emran Hosen……………………..….EB151055
 5. Jasim Uddin…………………………...…..EB151076
 6. Mohammad Arif Hossain……..………….EB151093
 7. Myne Uddin…………………………….....EB153042
 8. Zitul Islam Rokon…………………………EB151087
 9. Shalaudin Rana……………………………EB151073
Course Title: Project Management
Course Code: FIN-4804
3 A complete project proposal must cover the
following areas:
A. Project summary
Name of the Project : Public Bus Counter Service
1. Our project location : Natun Bridge to EPZ , Chittagong
2. This project is a commercial project.
3. Authorized capital is Tk. 10,00,00,000 capital paid by the partners in this
project is 6,00,00,000 and loan from the City Bank Tk. 4,00,00,000
4. Debt equity ratio is 0.04
5. Basic product of the project is counter bus service.
6. Total capacity to carry people 8000 people per day.
4 A. Project summary
7. Total project cost is Tk. 10,00,00,000
8. Total fixed cost is Tk. 1,00,00,000
9. Cost of imported machineries are Tk. 6,00,00,000
10. Cost of local machineries are Tk. 3,00,00,000
11. Total manpower required – 100 persons.
12. NPV is 5% & IRR of the project is 4%
12. Gestation period is 20-25 years.
5 B. Project overview
1. Mission statement:
Provide a reliable and comfortable public transport service which people can look to
as a viable and convenient transport alternative to the car. We will continuously monitor
the needs of the traveling public and review our service delivery on a regular basis in
order to maintain people's interest in our public transport service.
Counter Bus Service would like to provide a safe and quality service for the general
people and want to take a better position than others city services. So, Counter Bus
Service will try to give best quality service for the passenger and want to take a place in
their mind.
Counter Bus Service wants to provide a special services for women, children, and even
old people. We provide high quality buses, experience divers and helpers with a view to
ensuring safety and pleasant for our passenger. Counter Bus Service will want to provide
online ticket service for their passenger and online payment system.
6 B. Project overview

2. Vision statement:
Counter Bus Service will be aimed to deliver a service of
excellence that exceeds the needs and expectation of our
customers. Strive to become a market leader in the transportation
industry of which others aspire to follow. To operate and manage
an integrated road based public passenger transport system.
In future, we enhance our capability in every sector such as we
increase number of buses, AC bus for future passenger demand.
7 B. Project overview
3. Key Product of our is Counter Bus Service. To carry passenger from
Natun Bridge to EPZ.
4. Corporate objectives:
 Short Term Objectives:
1. To provide affordable, safe and sustainable passenger transport services
to the public.
2. To introduce computerized transport management systems.
3. Promote equity of all people independent of age, race, ethnicity,
economic status, and physical ability.
4. Improve the safety of all users of the system for all modes of travel.
5. Maintain the cleanliness and good repair of transportation infrastructure.
8 B. Project overview
 Long Term Objectives:
1. To provide strength and efficient bus services to the public by replacing old ones
and adding new.
2. To design and introduce eco- friendly buses.
3. Providing modern AC bus services in order to discourage the use of personal
vehicles.
4. Construction of modern bus terminals, bus queue shelters and modernization of
workshops.
5. To provide IT based monitoring and control systems.
6. To add luxury buses to the Fleet.
7. To create and improve infrastructure for modern Bus Terminals.
9 B. Project overview
5. Management team :
10 C. Operational Plan

1. Overview of the service and Facilities:

The business will provide daily departures and arrivals from both ends.
Service Public Bus Counter Service
Online Bus Ticket Collection Complain accept friendly and
take proper steps for that.
Not overload Passenger Commitment Safety and security

Women Safety Services Students Half Payment

2. Research and development:

Every month we analysis our project work and take proper and efficient steps
to develop our services.
11 C. Operational Plan
3. Human resource plan:
 Source:
 We will assign those drivers and helpers who are experience in their
work.
 We will give circular in local news paper for the drivers and helpers.
 Selection:
 The drivers and helpers will selected by proper interview process.
 Here experienced person will get priority.
 Their honesty and behavior is most important.
12 C. Operational Plan
 Training:
 We will arrange seminar for our drivers and helpers.
 We also motivate our drivers and helpers to drive their buses carefully.
 Defensive driving skills.
 Self-awareness training.
  Provide the trainer with any relevant information about drivers prior to
training.
  Regularly check the standard of training, and review and update course
content.
13 C. Operational Plan
4. Time Schedule:
We will provide 18 hours counter bus services for passenger. It starts from
6 am and close at 12 am.
5. Target location of the customers:
Natun Bridge GEC Fokirhat Free port
Kahalamia Bazer WASA Jeti Gate Bondortila
Rahaterpul Tiger pass Bondor EPZ
Bahaddarhat Dewanhat Soltgola crossing
Muradpur Agrabadh Mailer Matha
2 no gate Barek Building CEPZ
14 D. Market Analysis
1. Potential customers:
 Mainly EPZ job going people
 Garments workers
 School going students
 Other people who use this route Natun Bridge to EPZ
2. Competitor analysis:
 Metro Probhati
Strengths : Already established in market.
Weakness : They are not provide affordable services.
15 D. Market Analysis
3. SWOT analysis:
 Strengths:
 Buses are well maintained.
 Seats are very comfortable.
 Enough leg-room or foot space.
 Drivers don’t frequently break hard.
 Buses don’t overtake other vehicles dangerously.
 Halper behave properly with the passengers.
 Sufficient number of buses in the road and sufficient seats in the buses.
 D. Market Analysis
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Strengths:
 Buses are randomly checked to ensure mechanical fitness and safety.
 Bus tickets will be available at every points of the city.
 The lowest fare from the one counter to another has been fixed at taka.
 We will manage the all kinds of passengers data and bus data. Like fare details,
Seat availability, bus details, seating arrangements etc.
Weakness:
 There are no timetables or screens on bus stops for passengers.
 There is no systematic way to stop and pick up passengers.
 Buses are also run by fuels as a results the engine creates black smoke and causes
air pollution.
17 D. Market Analysis

Weakness:
 The male passengers don’t have the minimum courtesy to leave the seat
for female one, if the conductor protest, the male passengers burn on him.
 Lack of information on sustainable transport provision.
 Information available is of poor quality and not user friendly.
Opportunities:
 Sufficient number of bus will reduce the estimate the time of arrivals.
 Additional services, like transporting older patients to hospital,
transporting children to school and transporting worker to workplace etc.
18 D. Market Analysis
 Threats:
 No separate lane for public bus, mixed traffic plying on some road;
 Fuel cost may increase;
 Existing competitor like metro poverty;
 Increasing competitors will ultimately decrease price, this will
discourage the driver and staff from joining the startup in new
market;
 As a new markets, fraud and serrate may increasingly;
19 D. Market Analysis
 Threats:
 No govt. authority to take control or keep eye over the whole scenario;
 Some bus drivers stop the bus at middle of the road or passengers demand.
 Sexual harassment in public transport has become another lawful
experience which females have to deal with almost every day in cities.
4. Risk analysis:
 Uncertain accidents
 Carelessness of drivers, helpers.
 Political bad situations.
 Dishonesty of bus drivers and helpers.
20 E. Marketing plan

1. Marketing Objectives:
 To ultimately grow and diversify Public Bus Counter Service.
 To enhance the competitiveness of Public Bus Counter Service.
 To penetrate the market and add value to the customers.
 Analyze the market.
 Identify new sources of revenue.
 Advance publicity, promotion, advertising and other marketing efforts.
 Communicate our value proposition to this market.
 Decrease training costs of employees every two quarters while
simultaneously improving service quality.
21 E. Marketing plan
2. Distribution plan:
 Target customers of our selected counters.
 Services will render its services directly to the final customers.
 In every counters sufficient numbers of employee.
3. Advertising/product promotion:
 Radio and local newspaper
 Local TV Channel
 Facebook and Instagram
 Own website : www.pbcs.com
22 E. Marketing plan
4. Customer service:
 The business model has been premised on the assumption that outstanding
customer service is required in order to build a sustainable business based on
repeat customers and new customer referrals.
 Have a better understanding of the customers than the competitors.
 Match services rendered with customer expectations.
 Regularly service buses.
 Improve communication with customers.
 Make use of systems, processes and procedures.
 Have a quality recruitment standard.
23 F. Financial Plan
1. Assumptions:
Uncertain accident.
Insufficient capital.
Carelessness of the drivers and helpers.
Low interest of the customer in this types of service in our country and
culture.
2. Calculation of IRR & NPV:
IRR=4%
NPV= 5%
 3.Break Even Analysis
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A break-even analysis is a useful tool for determining at what point your company, or a
new product or service, will be profitable. Said another way, it’s a financial calculation
used to determine the number of products or services you need to sell to at least cover
your costs.
A break-even analysis is a calculation of the point at which revenues equal expenses. In
securities trading, the break-even point is the point at which gains equal losses.
25 4. Projected Balance Sheet(for first year)
Assets Amount
Bus value (8*5000000) 4,00,00,000
Counter Materials 60,00,000
License cost 40,00,000
Expenses & Others 5,50,00,000
Total assets 10,50,00,000
Liabilities & Equity
Bank Loan 3,60,00,000
Profit 50,00,000
Bank Interest (10%) 40,00,000
Owners equity 6,00,00,000
Total liability and equity 10,50,00,000
26 5. Income Statement:
Revenues Amount Amount
Service revenues 70,00,000
Sales revenues 20,00,000
Total revenue 90,00,000

Expenses
Bus purchase 35,00,000
Salaries and wages expense 10,00,000
Advertising Expense 3,50,000
Other expense 1,50,000
Total expenses 50,00,000
Total Income 1,40,00,000
27 6. Projected Cash Flow Statements:
Particulars Amount
Revenue 1,40,00,000
Less :operating cost 50,00,000
EBITD 90,00,000
Less: Interest 40,00,000
EBDT 50,00,000
Less : depreciation 15,00,000
EBT 35,00,000
Less: Tax(40%) 14,00,000
Net income 21,00,000
Add: Depreciation 15,00,000
Cash Inflow 36,00,000
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7. Sensitivity analysis

Identification of those variables which will have

significant impacts on the NPV, if their future
values vary around the forecast values.
The variables having significant impacts on the
NPV are known as ‘sensitive variables’.
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Thank You Sir

Thank You All