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The Economic Impact of Tourism

David Campbell, Chief Executive Visit London

and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes
World Tourism Organisation

Activities of persons travelling to

Includes all types of visitors, not just traditional tourists Includes both staying and day visitors

Despite recent events, tourism is still one of the fastest growing sectors in the world economy

World tourist arrivals: 1960 = 70m, 2003 = 700m!!


Huge economic impact

What is Tourism

Direct spending by visitors is only the tip of the iceberg

Relatively easy to measure: visitor numbers, expenditure

The indirect impact of tourism is much larger

Hard to measure: subsequent spend by suppliers, induced effects, investment etc

Huge Economic Impact

Direct Tourism Expenditure 2002


Expenditure bn Overseas Domestic

UK 11.7 26.7

England 10.4 20.8

London 5.8 2.8

Domestic Day Trips*


Fares to UK carriers TOTAL
% GDP

34.2
3.3 75.8
4.4%

30.9
62.1 1.7m

5.0
1.3** 14.9
c10%

Employees

2.1m

c0.3m

* These figures represent tourism day trips, these are defined as trips lasting 3 hours or more which are not taken on a regular basis and are estimates based on1998 data ** Londons share of fares to UK carriers

Source: DCMS, UKTS, IPS, UK Leisure Day Visits Survey, GLA Economics, VisitBritain

Direct Impact

Indirect effects: generated from economic activity of subsequent expenditure (eg: hotels purchase supplies and use local services) Induced effects: arising from spending of income occurring to local residents from tourism wages and profits Investment activity: arising from capital investment in new facilities for visitors Government: public sector funding Tourism Multipliers used to calculate indirect impacts North East: 1.8x (eg: every direct 1 = another 1.80) Treasury: 1.7x UK: ?? London: ??

Indirect Impact

Direct spending by visitors is only the tip of the iceberg The indirect impact of tourism is much larger What about non monetary items (eg: quality of life)?

Conclusion

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