A Seminar On Dealing With Competition

Submitted To: HOD Department Of Management studies

Submitted By: Raj MBA 2nd year Roll No. 2912906

Objectives
Identifying Competitors Evaluating Competitors Competitive Intelligence Systems Competitive Strategies Customer vs. Competitor Orientation

Five Forces Determining Segment Structural Attractiveness

Potential Entrants (Threat of Mobility)

Suppliers (Supplier power)

Industry Competitors (Segment rivalry)

Buyers (Buyer power)

Substitutes (Threats of substitutes)

Industry Competition
Number of Sellers - Degree of Differentiation Entry, Mobility, Exit barriers Cost Structure Degree of Vertical Integration Degree of Globalization

Analyzing Competitors

Strategies

Objectives

Competitor Actions

Reaction Patterns

Strengths & Weaknesses

Hypothetical Market Structure & Strategies

Market leader Market challenger Market follower Market nicher

40%
Expand Market
Defend Market Share Expand Market Share

30%
Attack leader

20%
Imitate

10%
Specialize

Market Leader Strategies

Expanding the Total Market

New Users :
New Uses More Usage

Protecting Market Share

Innovation :
Fortification
Confrontation Harassments

Expanding Market Share

Product Innovation :
Market Segment Innovation Distribution Innovation Promotion Innovation

Market Challenger Strategies

Market Challenger Strategies

Frontal attack Flank attack

Specific Attack Strategies

Price-discount Cheaper goods Product innovation Improved services Distribution innovation Manufacturing cost reduction Intensive advertising promotion

Market Follower Strategies

Market Follower Strategies

Strategy of Conscious Parallelism

Found Where
Homogeneous Product High Capital Intensity Low Differentiation Options High Price Sensitivity Highly Competitive Industry

Market Follower Strategies

Strategic Considerations
Segment, Segment, Segment Use R & D Efficiently Think Small

Market Nicher Strategies

Nichemanship
Specific-customer specialist Geographic specialist Product specialist Quality specialist

Balance

Customer

Competition

For more information : you can contact me at raj.mourya44@gmail.com