VIRALI TANNA HARSH KARIA SNEHA SHETTY VIDHYA IYER GEERA SHAH DISHA SHARMA SHRIKANT VENKATESH

WilliamBillyDurant made the foundation of General motors on 16th September,1908.Its headquarters is at Renaissance Center, Detroit, Michigan,. United States. It provides its services worldwide. Its main divisions are Chevrolet, Buick, Cadillac and GMC.

Vision

Mission
Dedicated to provide high quality products . Sharing success with employees and business-partners. Giving stock-holders superior return on investment

To be the world leader in transportation products and related services. Earning consumer enthusiasm by improvement, teamwork and innovation of GM people.

Infancy of the automotive industry William Durant the founder of GM In the beginning,GM owned only a few companies Gradually becomes the owner of 30 companies

Innovative sales ad management concepts GM managed to strengthen the lot with the new concept of management Important breakthrough including automatic transmissions, power steering etc.!

DEMAND FOR AUTOMOBILES SET ITS PLACE A MILESTONE ACHIEVEMENT DIVERSIFICATION WHICH ADDED TO ITS REACH

POLITICAL EXISTENCE OPTIMISM IN THE PEOPLE SUCCESSION OF VEHICLES FUN RIDERS AND BENEFITS!!

1.ACCELERATION

2.EMOTIONS

INTERNATIONALLY ESTABLISHED ADDITION OF SAAB AND HUMMER TO THE JOINT VENTURES IN CHINA LEGACY COST AND CAR SEGMENTAL DRIVES

ITS REMARKABLE RENOVATION REORGANIZATION TRANSPORTATION SUCCESS GLOBAL GROWTH THE GM FAMILY OVERALL!!!

Strong presence in the emerging markets A major recession Global credit crisis Financial shortage Accelerated a tough restructuring

A very new foundation and built up scenario Depletion Of resources to the core Ammendments to be faced Broadwaya coverage of heritage to the optimum!!

General Motors India Private Limited is a 50:50 partnership between GENERAL MOTORS and SAIC. It started its journey in 1996 under the Chevrolet brand. Its headquarters in India is at Halol and Gurgaon. It has a large technical centre at Banglore. Use trade policy as a central tool in the agenda to revitalize the U.S. manufacturing base.

Positive government interference. Credit crisis on U.S auto makers. Encouraging automobile manufacturing. Create public/private partnerships. Dedicate more funds to loans and grants for projects.

Company Recognition The number of brands and brand recognition World wide presence The time GM has been around GM dealer locations

Insufficient liquidity Low debt rating Not enough Research and Development Inadequate performance Diminishing dealer network

Cut jobs and move production overseas Rising demand for hybrid vehicles Increased global truck market Growth potential in India and china

Rising Fuel Prices Growth of Competitors Rising Supply Costs, i.e. Steel Delphi being a supplier who is already bankrupt, GM is their former parent and could face up to $12 billion in liabilities for Delphi The continuing global recession

Star

BCG MATRIX
Question Mark

Cars Trucks

SUVs

Cash Cow

Dog

1.

Daimler Chrysler

2. Ford Motor Company 3. Toyota Motor Company 4. Volkswagen

1. Political

2. Economic

Affected the company since 1960. Increases concerns for environment and safer automobiles.

Huge impact on countrys economy. Major use of many products.

3. Sociocultural

4. Technology

People judge by the type of car. Manufactures target these thoughts of people. Consumer feels better when he drives a nice car. Company is targeting these things.

Internet has played a major role in shaping automobile industry. 605 people refer to internet before going for test-drive.

Benefits to society as well as automobiles Many innovations like energy absorbing steering columns Working on gasoline free vehicles Goal-designing, building and selling best vehicles Tetraethyl lead and its widespread use as a gasoline additive commercially practical two stroke diesel engines

Bad financial policies. Uncompetitive vehicles. Ignoring competition. Failure to innovate. Managing in the bubble.

1.THE GM CORPORATIONS FILED FOR BANKRUPTCY 2.STRONGEST ASSETS 3.TREASURY 4.RE-EMERGING OF GM IN A COMPETITIVE SPIRIT 5.LEADERSHIP IN STYLING 6.MARKETING

ENGENEERING AUTO BUSINESS NEW DESIGNS WORLDS BEST VEHICLES!!!

Recycles Over One Million Pounds of Hazardous Waste. Obama Hails G.M. Success Story. Surprising success story in china. GM Going Public a Success Story? American free-enterprise capitalism Customers success story.

1.A 1 IN A MILLENIUM SUCCESS MULTINATIONAL AUTOMOTIVE CORPORATION 2.ESTABLISHED AND HIGHLY RENOWNED BY NAME FAME AND ITS AIM 3.CREDENTIALS 4.DEVELOPING AND REMARKABLE PROGRESS 5.GRADUATING STREAMS 6.FRUITFUL EFFORTS WITH DUE COOPERATION!