FUTURE GROUP & PAYBACK

Future Group India was established in 1994 with a vision to provide diverse services in Indian and Global markets. The company operates more than 120 Big Bazaar stores, 170 Food Bazaar stores, among other formats, in over 70 cities across the country, covering an operational retail space of over 16 million square feet HeadquarterMumbai Diversified Business>>Retail as flagship sector Pantaloons Stores Big Bazaar Central Food Bazaar Home Town E Zone Depot Health & Beauty Malls

 Food, Fashion, General Merchandise and Home products . These four categories together account for nearly 65% of the consumption in the country and represent mass consumer aspirations. Indias retail boom is being driven by resurgence in the economy. Modern retail still has around 6% share of the total retail spend in the country, that is estimated at around US $ 400 billion. Thus, the potential for modern retail growth in India is huge.

 PAYBACK is Europe's leading customer loyalty program based company, headquartered in Germany. Payback is Indias first and largest multi-partner loyalty program. With more than 30 partners with 1,500 outlets and 10 million card members, its the only program which works with market leading pan-India players from the banking, travel, petroleum and online sectors such as ICICI Bank, HPCL, Univercell, BookMyShow and MakeMyTrip. With Future Group and PAYBACK Shopping is Rewarding.

BENEFITS FOR FUTURE GROUP

ALIGNMENT WITH ITS STRATEGY aimed at achieving inclusive, sustained and profitable growth with three levers- Customer Orientation, Continous Innovation and Collaborative transformation CUSTOMER RETENTION FIGHT COMPETETION & TO ACHIEVE COMPETITIVE ADVANTAGE ADDED CUSTOMER LOYALTY UNDERSTAND CUSTOMER BEHAVIOUR SALES SUSTAINABILTY Benefit from Paybacks marketing platform with its proven track record in boosting customer loyalty and increasing Sales

BENEFITS FOR PAYBACK

EASY ENTRY TO A LARGE EVERGROWING CUSTOMER BASE BRAND BUILDING ASSURED BUSINESS GOES IN LINE WITH ITS BUSINESS INTENT combination of rapid accumulation of points and their easy redemption for desirable rewards makes Payback very attractive

Factors
WIN WIN FOR BOTH- IN LINE WITH STRATEGY COMPLIMENTARY PRODUCT & MARKET NO CONFLICT OF INTREST COMPLIMENTARY CAPABILITY NO FUTURE RISK PERCIEVED TRUST

PEPSICO & UNILEVER

PepsiCo Inc. is an American multinational into food and beverage Unilever FMCG Giant Formed alliance in 1991 & renewed in 2007 for marketing and distribution of ready-todrink tea products under the Lipton brand in 13 countries

 Unilever
Pepsi Co will move Lipton brand into new markets and new distribution channels . Pepsi has a strong Customer Relations network, distribution channel for distribution of product. Thus spreading its customer base Ice tea is a niche, but fast-growing category. In particular, young urban adults . Fast introduction and sale of iced tea in markets. More visibility

Pepsi Co.
Half share of profits to Pepsi Co in selling an established brand Bottling of Iced Tea is done in Franchise bottling plants Unilever will bring the brand, knowledge of the tea industry and a substantial research and development capability . Learning opportunity for future Better building of image as promoting/providing healthy refreshment breverage

 COMPLIMENTING GOAL- MARKET ACCESS vs PRODUCT ACCESS

Fight common rivals COCACOLA- NESTLE LEARNING FOR BOTH (UNILEVER DISTRIBUTION CHANNELS etc and PEPSI- NEW PRODUCT, R&D EXPERTISE) FINANCIAL BENEFITS FOR BOTH