30 Questions for Consumer Behavior-SU1011 MBA

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Explain Maslows Theory in relation to marketing.

What do you understand by brand personality? (29,30) What is Discontinuous Innovation Explain Continuous innovation Explain Dynamically continuous innovation What decision making process did you go through when you purchased a house for the first time for your family? Brand equity is important to marketers because it leads to brand loyalty. Explain brand equity in this context and why it is important to build brand equity.(54,55) Consumer reference groups are groups that serve as frames of reference for individuals in their purchase decisions. With reference to this statement explain the various types of reference groups with examples. Write short notes on a) Classical Conditioning b) Instrumental conditioning (48,51) What is relationship marketing? Why and how does it play an important role in todays consumer oriented market? Traditional family life cycle models have five basic stages; briefly explain any three of them.(95,96) A customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not offer the same experience. Discuss. Color plays an important role in building a brand personality. Elaborate. Explain the involvement theory vis--vis consumer behavior. How do consumers process information before they make a purchase? For marketers, the selling environment of business markets present uniquely different circumstances when compared to selling to consumers. What are the differences between selling to a business buyer and an individual consumer? Explain with the help of a diagram the Organization Buying Process or DMU. Beliefs and attitudes greatly influence consumer behavior. Agree? Disagree? Explain your reasons for either. Write short notes on a) JIT b) Lease (131,132) Write short notes on a) Reverse marketing b) Centralized purchasing.(131,132) Marketers, provide stimuli to consumers through the physical shape, color, size, fragrance, feel, tas te of product, its package, advertisements and commercials. Discuss. What is a) Straight Re-buy? b)New task? What is a) Modified re-buy b) New task? Does culture influence consumer behavior? Support your answer with examples. The three major motivational research techniques are observation, focus groups, and depth interviews. Explain each briefly. Product positioning involves creating a unique, consistent, and recognized customer perception about a firms offering and image. Discuss. Beliefs and attitudes greatly influence consumer buying behavior. Discuss. Do you think it is important to study consumer behavior? Why/Why not? It has been demonstrated that it is more expensive to acquire a new customer than it is to keep an existing one. Discuss. An emotional engagement with customers is considered to be a key factor in the success of a company. It is about understanding the psychology of a customer. Explain the importance of creating an emotional engagement with the customer.