Strength and weaknesses

Nestle
Strengths They produced much quality products for and spread around the world They have much employees around the world and in Indonesia itself Cost Advantages (Nestle ) Unique Products (Nestle ) Brand Name (Nestle)

Weaknesses Profit margin is too low Online Presence (Nestle ) Focus maybe too narrow Customer Service (Nestle )

P&G
Strengths Well-known brand. Strong Focus on Research & Development. Available in 180 countries. Powerful go to marketing. Strong Brand Portfolio Through diversification has reduced risk. Design Product with Cultural Needs. Leading Market Position

Weaknesses Less innovative than its major competitor Unilever. Products have failed in certain geographic areas. For example, Oil of Olay failed in Pakistan, Camay failed here as well. Dependent on Wal-Mart stores for majority of its revenue Production facilities in 43 countries while operations in more than 180 countries.

Critical Success Factors Product Quality Price Management Financial Position Customer Loyalty Market Share Infrastructure Technology Product Line Research & Develop Consumer Feed Back Total

Weigh t .10 .09 .06 .09 .09 .10 .08 .06 .07 .09 .05 1.00

Unilever Rating Weighte d Score 3 .30 3 .27 2 .12 3 .27 3 .27 3 .30 4 .32 4 .24 4 .28 2 .18 3 .15 3.15

Nestle Rating Weighted Score 4 .40 4 .36 2 .12 3 .36 3 .27 4 .40 4 .32 4 .24 4 .28 4 .36 4 .20 2.76

P&G Rating 2 3 1 3 3 3 2 2 1 3 2

Weighte d Score .20 .27 .06 .27 27 .30 .16 .12 .07 .27 .10 2.35