SPACE Matrix

Financial Strength Return on assets Leverage Net Income ROE Rating 2 1 2 2 Environmental Stability Rate of inflation Technological changes Price Elasticity of demand Competitive pressure Barriers to entry new Average 1.75 markets Average Y-axis Competitive Advantage Market share Product Quality Rating -1 -2 Industry Strength Growth potential Financial stability -3 -4 -6 -6 -6 -5 -3.25 Rating 2 2 Rating

Customer Loyalty

-1 -1

Ease of entry new markets Resources utilization

3 2

Control over other parties

Technological know-how Average

-1 1.20

Profit potential Average X-axis

3 2.40 1.20

Directional vector point is :( 1.20, -3.25)

FS Conservative Aggressive

C A

IS

Defensive

Competitive

Rapid Market Growth Quadrant II Quadrant I

Weak Competitive Position Quadrant IV Slow Market Growth

Strong Competitive Position

Quadrant III

Grand Strategy Matrix

15

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