Financial Strength

Return on investment leverage Net Income ROE Cash Flow

Rating
5 4 6 5 5

Environmental Stability
Inflation Rate Price Elasticity Of Demand Risk Involved In Business Economic Conditions Barriers to entry in new markets Average

Rating
-4 -3 -4 -3 -2

Average

5.00

-3.2

Y-Axis Competitive Advantage

Market share Product/Service Quality Customer Loyalty

Rating
-1 -2 -2

Industry Strength
Ease of entry into market Financial Stability Profit Potential Demand Variability Growth Potential Competitive Pressures

Rating
2 5 3 3 3 5

Average

-1.66

Average

3.5

X-Axis

Internal strategic dimensions : Financial Strength (FA) Competitive Advantage (CA)

External Strategic Dimensions : Environmental Stability (ES) Industry Strength (IS)

The CA and IS values are Graphed On the X-axis CA values vary from -1 to -6 IS values vary from 1 to 6

The FS and ES dimensions are graphed on the Y-axis Es Values range between -1 and -6 FS values Range Between 1 and 6