Red bull-

Segmentation- Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers. Consumer markets can be segmented on the following customer characteristics.

Geographic Demographic Psychographic Behavioralistic

Market Segmentation of 2013 World Red bull Commercialhttp://www.youtube.com/watch?v=Ti2Lm4hb2ZY The demographic aspects of the commercial are:Age- The red bull commercial is intended for the age group from 19-30 . Income- The 250 ml drink is priced at $2.99 which is affordable by the Americans and the Europeans. Even though, it is an American based commercial , it is also sold in India priced at Rs. 95 making it affordable only for the upper- middle income and the high-income class. Gender- Red bull drink is like by both the genders, however the commercials for red bull always have a male acting in the short video making it male- based drink. Location- The red bull commercial is an Australian based advertisement and thus is quite common among the European countries as well as in America and Canada. The second segment is the benefits sought, essentially bypassing demographic
explanatory variables. For example,some customers use toothpaste for oral health, while others for breath freshening. The red bull commercial also advertises in a way that it gives benefits in few form. Same is the case for red bull drink, some customers buy it for the energy it gives, while other customers buy for the sour cranberry taste.

Market Segmentation of The red bull gives you wings commercial http://www.youtube.com/watch?v=F9pKUMvN7SU Demographic AspectsAge- The red bull drink mostly advertises for the afe 19-30 , hence making it a youth based drink.

Gender- As Mentioned above, red bull is liked both the genders, however this commercial also has young men acting in the short advertisement , making it a male-based drinl. Income- The red bull drink priced at $2.99 is affordable for the Americans as well as the Aussies. Location- This red bull commercial too is an Australian based commercial and also advertises mostly for the urban sector of the above-mentioned countries. Behavioural Aspects- Customers heavily depend on the brand even if there are other competing drinks in the market. Some of the customers who want an energy based drink go for red bull, even if there are other energy drink that might be less expensive and available because of the brand. Here, the customers is basically loyal to the particular brand and hence does not want to switch to a different energy drink. Psychological Aspects- Some customers wants to be seen similar to others, while others want to stand apart. Red bull is also an energy drink which is for those in first category, as research shows that more than a billion cans are consumer by 70 countries in an year, making it worlds no.1 energy drink.

Market Segmentation of red bull commercial 2011 http://www.youtube.com/watch?v=Ti2Lm4hb2ZY The demographic AspectsAge- This commercial too is for the age group 19 to 30 , advertising mostly for the sportsmen and the youth urban crowd. Location This commercial is also an Australian-based commercial Gender- The red bull commercial 2011 again has young men acting for the short advertisement making it an male consumed drink. Behavioural Aspects- The red bull drink comes under the High-energy Stimulation Drinks which is have ingredients such as caffeine and taurin, which help to increase concentration, endurance, alertness and reactions. This kind of drink is not only designed for sports men, it can be used nearly from everyone who wants to get stimulate and energize mind and body. Thus because of the above mentioned ingredients, most customers around the world highly depend on red bull, especially the sportsmen and the athletes. The red bull company sponsors around 500 athletes in 97 sports.