Events Management

Chapter 2: Event Manager Chapter 3: The Market for events and the event stakeholders Chapter 4: Creating the event vision

Roles and Responsibilities

Meet clients to determine objectives and requirements for the planned event Plan and develop programs, itineraries, budgets and services according to clients requirements Coordinate with organizing committee and sponsors

Roles and Responsibilities

Draft specifications and select suppliers:
Venue Accommodation Transportation Facilities Equipment Catering Signage Displays Printing Security Entertainment Special needs

Roles and Responsibilities

Compliance with venue regulations and local laws Check events bills for accuracy and approve payment

Event Stakeholders
The market for events can be divided into social and corporate events Event Stakeholders are individuals and groups that have some form of financial, emotional, political or social interest or otherwise any form of personal involvement

Event Stakeholders
Events Stakeholders include the host, the guest, the event committee, the financer, the suppliers, and the externals

WWWWWHOW
Why must the event be held? Why would stakeholders would want to invest in the event?

Why?

WWWWWHOW
Who are expected to attend the event?

Who would want to come to the event?

Who?

WWWWWHOW
What will delight the audience? What are the expectations of the stakeholders?

What?

WWWWWHOW
When is the best time to hold the event? When will the event be held?

When?

WWWWWHOW
Where will the event be held? Where will the attendees/participants be coming from?

Where?

WWWWWHOW
How many participants are expected? How will be the budget be set for this?

How?

Setting the Objectives

S- Specific M- Measurable A- Attainable R- Realistic T- Time Bound E- Exciting R- Responsible

Formulating your objective

To + Action Word + Specific, Measurable, Attainable, Realistic, exciting responsible result + Time bound

Drafting the Event Vision

Purpose Objectives Audience
Write a brief backgrounder on why the events must be held Write a brief backgrounder

List the objectives of the event Financial Objectives

Describe the target audience

Drafting the Event Vision

Budget Measures
State the estimated cost

Describe how the objectives will be checked or measured