By : Shraddha Varshney

Harshit Gupta
Event Management
 The event management means planning, arranging, and execution
of the events. There are various kinds of event management
services are available some of them are conducting exhibition,
products or brand launch, arrange conference etc. The event
management is advanced methods of advertisements.

 Event Management is the process of analyzing, planning,

marketing, producing and evaluating an event. It is a different way
of promoting a product, service or idea. If an event is managed
efficiently and effectively, it can be used as a very powerful
promotional tool to launch a product or service.
Types of Events

1. Corporate Events

2. Private Events
Corporate Events
 Conferences
 Seminars
 Product Launches
 Press Conferences
 Opening Ceremonies
 Carnivals
 Trade Shows/ Fairs
 Business Dinners
Private Events
 Wedding Ceremonies
 Birthday Parties
 Festival Gathering
 Baby showers
 Nights out
 A date
Role of the Event Managers

 Responsible for design, planning, organization and coordination of

the event.

 Involves in every aspect of events

- Design/Display
- Marketing/ Promotion
- Catering
- Technical
- Entertainment/ Performers/ Presenters
- Finance/ Sponsorship
Event Planning Proposal
Event Planning is a service business, and that service, personal touch,
and creative approach are what make an event successful and
memorable.

 Introduce yourself and the project.

 Write an attractive event description.
 List all services provided.
 Show your previous work.
 Incorporate monetary information throughout.
 thank-you for their consideration.
Event Venue Selection
 Target Audience/Guest Size: This means the number of people you are
expecting to attend your event. Make sure that your venue can easily
accommodate your expected target audience. Your venue should not be
too small or too large for your guests.

 Target Audience Convenience: Select venue according to target

audience convenience. Your venue should not be very far from the place
where majority of your target audience live. Your venue should have
proper lighting and ventilation.

 Venue History: Before hiring a venue check out the history of the venue.
Find out how many events have been organized in the venue so far. In this
way you can find out whether or not venue and the staff there is event
friendly.
Event Venue Selection
 Venue Services: Before hiring a venue check out the
number of services provided by the venue like:
1. Parking facility
2. Security Arrangements

 Venue Fees: Ask following questions from venue

manager before hiring a venue:
Q1) What is the venue fee? Does it include all other taxes?
Q2) What is included in the venue fee?
Q3) What is not included in the venue fee?
Q4) Is there any cost for parking?
Event Marketing
Steps involved in creating a promotional campaign for your event

 Setup advertising objectives.

 Decide your promotional Activities.
 Media refers to various means of communications.
 Media vehicle is a specific medium.
How Print Media can be used for
Promotion
1. Promote your event, sponsors and clients through newspapers
ads, magazines ads, trade journals, press releases, tickets, passes,
invitations, banners and posters.

2. Imprint you sponsor/client's company name and logo on your staff's

shirts and caps and on the pens, diary, gifts, and exhibitors‘ manual
and other promotional materials.
How Electronic Media can be
used for Promotion
1. Promote your event, sponsors and clients through TV and Radio
Commercials.

2. Provide free ad space on your company's website where your

sponsors and clients can promote their products and services for
particular period of time.

3. Develop an event website just to promote your upcoming event and

provide a facility for online registration. All the details regarding
the event must be available on the website.
Event Evaluation
Event evaluation is necessary to make you and your team more
efficient and effective, the next time you organize an event. It is all
about finding your mistakes and learning from them.
Event evaluation should be done immediately after the event is
over or the next day.

Step 1: Determine the extent to which event and advertising objectives

have been achieved.

Step 2: Get feedback from your clients and target audience.