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  • Wayfinding

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    Amit Harris
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    The Guinness Storehouse in Ireland needed to develop a wayfinding system for its many international visitors that was clear and intuitive while still allowing for exploration of the building's six floors. The solution involved creating directional arrows that fit with the Storehouse's design and Guinness' existing typography. This arrow-based wayfinding system has been successfully implemented throughout the Storehouse and expanded to other branding materials, helping guide visitors through the space while preserving the potential for discovery.

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    Diageo Storehouse Wayfinding

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    The Guinness Storehouse in Ireland needed to develop a wayfinding system for its many international visitors that was clear and intuitive while still allowing for exploration of the building's six floors. The solution involved creating directional arrows that fit with the Storehouse's design and Guinness' existing typography. This arrow-based wayfinding system has been successfully implemented throughout the Storehouse and expanded to other branding materials, helping guide visitors through the space while preserving the potential for discovery.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    282 views3 pages

    Wayfinding

    Uploaded by

    Amit Harris
    The Guinness Storehouse in Ireland needed to develop a wayfinding system for its many international visitors that was clear and intuitive while still allowing for exploration of the building's six floors. The solution involved creating directional arrows that fit with the Storehouse's design and Guinness' existing typography. This arrow-based wayfinding system has been successfully implemented throughout the Storehouse and expanded to other branding materials, helping guide visitors through the space while preserving the potential for discovery.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Diageo Ireland Guinness Storehouse Wayfinding

    Diageo Ireland Guinness Storehouse Wayfinding


    Creating a unique method of pointing the way, while still leaving the potential for discovery.
    Challenge
    Given the high percentage of overseas visitors to Guinness Storehouse, the single language wayfinding system needed to be clear enough for all. It also needed to fit with the building itself, work alongside the existing typefaces used by Guinness, and critical to the visitor experience draw people on a journey through six floors, encouraging them to explore the building to the full.

    Solution

    Given the high percentage of overseas visitors to Guinness Storehouse, the single language wayfinding system needed to be clear enough for all. It also needed to fit with the building itself, work alongside the existing typefaces used by Guinness, and critical to the visitor experience draw people on a journey through six floors, encouraging them to explore the building to the full.

    Results

    Successfully incorporated as a key element of the typographic language developed for Storehouse, the arrow device is used to great effect throughout the space. The identity has also been applied to stationery, promotional print, the web site - and the drop of the black stuff entry pebble.

    Diageo Ireland Guinness Storehouse Wayfinding

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