Case studies - CSR in Pakistani perspective

A selection of companies based on as a sample on various industries of Pakistan. 1. Citizen-Police Liaison Committee ( CPLC) 2. National efiner! Limited ". Pakistan Petroleum Limited #. $%ell Pakistan &. Pakistan $tate 'il (P$') (. Pak-Arab efiner! Compan! Limited ). $ui $out%ern *as Compan! ( $$*C) +. Askari Commercial ,ank Limited -. .%adam Ali $%a% ,uka%ari (.A$,) $ecurities 1/. 0%e ,ank of Pun1ab 11. 2irst 3oman ,ank Limited ( 23,L) 12. 4ollar 5ast 56c%an7e Compan! (P80) Limited 1". Cresent $teel and Allied product Limited ( C$APL) 1#. 9C9 Pakistan Limited 1&. 5n7ro C%emical Pakistan Limited 1(. $occer ,all industr! of Pakistan 1). :nilever Pakistan limited 1+. National 2oods Pakistan Limited 1-. Proctor and *amble Pakistan 2/. *eo 08

Citizen-Police Liaison Committee (CPLC):

CPLC is a 1oint venture of t%e private and t%e public sectors. 0%e fe; concerned and compassionate citizens< initiated in 1-+- to establis% t%e CPLC< ;%ic% is over t%e period< become an important component of police s!stem in .arac%i. ooted in t%e business communit! and dependent lar7el! on private donations and on t%e volunteer ;ork of business communit!. 9t conduct crime anal!sis< pla!s an important role in t%e investi7ation of kidnappin7s< and provides a ran7e of police related services directl! to poor and ric% alike ;it%out an! discrimination. 1 $o in t%is ;a! C$ motivate citizen to support police in fi7%tin7 crime< after passin7 almost 1+ !ears ;e observed t%at t%e crime rate ;ent do;n due to its effectiveness. 0%is committee %as database for stolen ve%icles< criminal records< 7eo7rap%ic information s!stem for spatial crime anal!sis and a computerized identit! kit for developin7 sketc%es of ;anted criminals.

National Refinery Limited:

9ndustrial elation =ournal< countr! paper on C$ si6t% Asia Pacific %i7% level emplo!er>s conference 4%aka 2-"< 4ecember 2//"

Pakistan after its emer7ence as a 7eopolitical entit! %as a number of aspirations< ;%ic% are relevant and vital for its soverei7nt!< autark! and development. 0%e sustenance and e6pansion of countr!>s 5ner7!< 'il and *as sectors is essential for t%e availabilit! of ener7! carriers for t%eir utilization and contribution to countr!>s industrial development and economic 7ro;t%. National efiner! Limited %as made si7nificant and notable contribution to t%e countr!>s processin7 and suppl! re?uirements of countr!>s mineral oil ener7! carriers< lube base oil and asp%alt re?uirements of t%e countr! since over t%irt! !ear period. 9t %as ac?uired e6pertise and capabilit! in t%e important and diverse areas of oil processin7. National efiner! Limited (N L) is countr!>s lar7est Petroleum efinin7 and petroc%emical comple6 %avin7 a ;ide ran7e of 2uels< Lube ,ase 'ils< Asp%alts< ,0@ petroc%emicals and specialt! products in its product ran7e. 0%is %as provided it a uni?ue and competitive ed7e. N L>s ?ualit! products are utilized for bot% domestic consumption and e6ports. N L %as a ;ell-defined 5nvironmental Polic! ;%ic% pla!s a ke! role in its decision makin7 process to ensure compliance ;it% relevant la;s (N5A$). N L ac%ieved a landmark b! ac?uirin7 9$'-1#//1 and 'B$A$ 1+//1 certifications. 0%is success e6%ibits N L emplo!ees> commitment to;ards B$5 polic! b! implementin7 5nvironmental Cana7ement $!stem and 'ccupational Bealt% and safet! Cana7ement $!stem.2 Available information onl! describes one indicator of t%e inde6 rest of mana7ement practices< social posture and ot%ers did not find in t%e available sources".

Pakistan Petroleum Limited:

PPL remains a leadin7 oil and 7as e6ploration and production compan!< and is t%e operator of ma1or 7as field in t%e countr!. Above all t%is compan! 7ets t%e credit for not onl! %avin7 laid t%e foundations of t%e natural 7as industr! in Pakistan< but also provided a substantial ener7! base in its formative !ear< landin7 valuable support to t%e national econom!. *as production b! PPL dul! accounts for about "/D of t%e total 7as production in t%e countr!. 9ts portfolio of developed and producin7 fields consists of four operated ($ui< .and%kot< Ad%i and Cazarani) and four non-operated fields (Aadripur< Ciano<$a;an and ,lock-22). 9n keepin7 ;it% t%e demands of socio-economic c%an7es< PPL %as continuousl! enlar7ed and improved its role as 7ood Ecorporate citizenF since its ori7ination of business in 1-&/. 9t %as set up a PPL ;elfare trust ;%ic% undertakes communit! development pro1ects in specified areas< in consultation ;it% all its stake%olders particularl! t%e local communit!. 0%e sustained communit! development activities are focused on improvin7 t%e ?ualit! of %ealt% care services< education facilities and developin7 infrastructure for t%e benefits of t%e population around areas of compan!>s business operations.#

Shell Pakistan:
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National efiner! Limited 5conomic evie; 2-"< 2//& 9bid # Pakistan Petroleum Limited 5conomic evie; 2-" 2//&

$%ell Pakistan is one of t%e famous companies in t%e oil and 7as sector of Pakistan. $%ell brand name %as a 1// !ear %istor! in t%is particular area of ;orld. 2rom 1+-till 2//) it %as made several 1oint ventures and mer7ers but $%ell Pakistan is its final identit!. No;ada!s $%ell is ;orkin7 ;it% a mission of sustainable development and alle7e t%at t%ere future is linked ;it% t%e future of Pakistan. 0%e compan! is of t%e point of vie; t%at societ!Gs e6pectations %ere in Pakistan from t%e bi7 business are c%an7in7. 0%ese e6pectations include safe places to live and ;ork< a %ealt%! environment< conservation of t%e bio-diversit!< environmental protection< clean air< clean ;ater< reasonable return on investments and 1ob opportunities< to name a fe;. $%ell Pakistan believes t%at t%e ;a! to mana7e t%ese c%allen7es is t%rou7% a commitment to t%e principles of $ustainable 4evelopment. 0%ese principles include t%e robust profit 7eneration< value deliver! to t%e customers< environmental protection< and mana7ement of resources< providin7 benefits to t%e communities< providin7 safet! and respect to t%e people and ;orkin7 ;it% stake%olders. $%ell bein7 a responsible corporate citizen %as al;a!s contributed in societ! t%rou7% various activities and $%ell>s bulk oil installation at Cac%ike is no e6ception. 9nline ;it% $%ell>s polic! on H$%ell in $ociet!H< a free e!e testin7 and medical camp ;as arran7ed on -t% April 2//& at Cac%ike in collaboration ;it% La!ton e%matulla% ,enevolent 0rust (L ,0). 9n order to follo; its principles of sustainable development $%ell is involved in number of activities ;%ic% can provide benefits to t%e individual and societ! at lar7e. 0%ese activities involve t%e free e!e camps and medical camps in t%e nort%ern areas of Pakistan< $%ell road safet! pro7ram and $%all 0ameer pro7ram. $%ell Pakistan %as s%o;ed its full commitment to t%e benefits of societ! b! its above mentioned activities.& ,ein7 a responsible corporate citizen $ell Pakistan invests from its social investment in t%e four social sectors ;%ic% are education< %ealt%< environment and %erita7e. $%ell Pakistan provides funds to different %ospitals< educational institutes< ric% %erita7e sites and ot%er social development pro7rams notable amon7st ;%ic% are La!ton a%matulla% ,enevolent 0rust (L ,0)< 0%e .idne! Centre (0.C)< ,e%bud Association< Buman i7%ts 5ducation Pro7ram and 0%e ,ook *roup.( A7ain t%e C$ inde6 approac% is taken as buildin7 social posture of t%e compan! in ot%ers ;ords social ima7e and ne7lectin7 t%e ot%er t%ree important indicators of C$ . 0%e onl! information made available in order to interpret C$ inde6 b! t%e compan! is related to social posture. Cana7ement practices< environmental issues and ke! corporate 7overnance issues are not bein7 %i7%li7%ted b! $%ell in its practices.

Pakistan State Oil (PSO):

P$' is t%e oil market leader in Pakistan en1o!in7 over )-D s%are of ,lack 'il market and &+D s%are of 3%ite 'il market. 9t is en7a7ed in import< stora7e< distribution and marketin7 of various P'L products< includin7 Co7as< B$4< 2uel 'il< =et 2uel< .erosene< LP*< CN* and petro-c%emicals. 0%is blue c%ip compan!< t%e ;inner of
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H.arac%i $tock 56c%an7e 0op Companies A;ardH and a member of 3orld 5conomic 2orum< %as been a popular topic of case studies in Pakistan and abroad based on its radical corporate turnaround over t%e last fe; !ears. ,ein7 one of t%e successful companies P$' 7ive %i7% consideration to t%e needs of its stake%older and environment. 0%e compan! %as a firm belief t%at its 7ood reputation is linked ;it% t%e 7ood corporate be%avior. $o t%e compan! considers Corporate $ocial esponsibilit! as an important factor in its da!-to-da! dealin7 ;it% stake%olders. $o in t%e perspective of C$ t%e compan! %as its distinctive policies ;%ic% include its efforts to create suc% an environment in ;%ic% eac% and ever! individual %as t%e e?ual opportunit! in ac%ievin7 business success. 0%e compan! ;ants to improve t%e economic conditions of Pakistan b! 1ob creation< business en7a7ement and p%ilant%rop!. Apart from it t%e compan! also includes t%e policies of nurturin7 t%e environment< availabilit! of %ealt% care and educational facilities to t%e communit!. 0%e corporate citizens%ip activities include t%e installation of t%e traffic si7nals in all t%e ma1or cities and to;ns in t%e countr!. 9n providin7 e?ual educational opportunities to t%e citizens P$' %as provided sc%olars%ips to meritorious and deservin7< business mana7ement and en7ineerin7 student at presti7ious universities like *9. 9nstitute of 5n7ineerin7 $cience L 0ec%nolo7!< 0opi< N32PM 9nstitute of ,usiness Administration< .arac%i< $ind%M t%e Auaid-i-Azam :niversit!< 9slamabadM :niversit! of 5n7ineerin7 L 0ec%nolo7!< .%uzdar< ,aluc%istanM and t%e Pun1ab :niversit!< La%ore. P$' %as also provided financial and ot%er assistance to 7enuine c%aritable pro1ects like $%aukat .%anam Cemorial 0rust< 0%e .idne! Center< Al-:meed e%abilitation $ociet!< 2amil! 5ducation $ervices< 4arul .%us%nud Center for Centall! Bandicapped< etc. 9n order to pa! respect to t%e %ealt%< safet! and environment of emplo!ees< customers< suppliers< partners and communit! nei7%bors t%e compan! fosters t%e sustainable use of nature>s resources ;it% t%e motto ofI $afet! 2irst and 9nte7rit! Al;a!s.) 0%e role of P$' is a7ain to;ard buildin7 social ima7e and i7norin7 t%e true concept of C$ especiall! keepin7 in vie; mana7ement practices and environmental concerns t%ere is no information made available on P$' ;ebsite and its annual reports.

Pak-Arab Refinery Company Limited:

PA C' ;as incorporated as a public limited compan! in 1-)#. 9t is a =oint 8enture bet;een t%e countries of Pakistan and Abu 4%abi. 0%e s%are %oldin7 in t%e Compan! is in t%e proportion of *overnment of Pakistan ((/D) and Abu 4%abi Petroleum 9nvestment (A4P9) (#/D). PA C' %as no; been in e6istence for more t%an "/ !ears. 9ts corporate vo!a7e t%rou7% t%ese !ears %as been full of important milestones. 9n t%e past 1) !ears PA C' %as 7ro;n in size and stren7t% and is leadin7 its ;a! to a muc% bri7%ter future. 9n t%e vision statement of PA C' it %as been mentioned t%at compan!>s bi77est c%allen7e is not onl! to fi7ure out ;%at future ;ill be t%e ri7%t one< but also to c%oose
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a future t%at ;ill 7ive a definite competitive advanta7e to t%e compan! in t%e lon7term. 0%is ver! statement< t%e mission statement and t%e ot%er information disclosed b! t%e compan! do not portra! t%e ima7e of t%e compan! as a sociall! responsible. ,! takin7 t%e detail of all t%e information available on t%e ;ebsite of t%e compan! it is ?uite clear t%at t%ou7% t%e compan! is pla!in7 a 7ood role for t%e economic development of t%e countr! b! creatin7 1obs t%rou7% its different pro1ects and also satisf!in7 its s%are%olders but t%e information fails to mention t%e steps taken b! t%e compan! for t%e betterment of t%e environment< education and %ealt% facilities provided to t%e communit!. $o< it is ri7%t to sa! t%at if t%e compan! is performin7 t%e above mentioned C$ activities t%en it s%ould properl! disclose t%e information or if it is not performin7 suc% activities t%en it s%ould take steps related to t%ese activities in order to 7et t%e public confidence and lon7 term success.+

Sui Southern Gas Com any (SSGC):

0%e $$*C Compan! ;as formed on Carc% "/< 1-+- b! follo;in7 a series of mer7ers of t%ree pioneerin7 companies< namel! $ui *as 0ransmission Compan! Limited< .arac%i *as Compan! Limited and 9ndus *as Compan! Limited. $ui $out%ern *as Compan! ($$*C) is PakistanGs leadin7 inte7rated 7as Compan!. 0%e compan! is en7a7ed in t%e business of transmission and distribution of natural 7as besides construction of %i7% pressure transmission and lo; pressure distribution s!stems. $$*CL transmission s!stem e6tends from $ui in ,aloc%istan to .arac%i in $ind% comprisin7 over "<2// .C of %i7% pressure pipeline ran7in7 from 12 - 2#H in diameter. 0%e distribution activities coverin7 over 12// to;ns in t%e $ind% and ,aloc%istan are or7anized t%rou7% its re7ional offices. An avera7e of about "&)<12million cubic feet (CCC24) 7as ;as sold in 2//(-2//) to over 1.- million industrial< commercial and domestic consumers in t%ese re7ions t%rou7% a distribution net;ork of over 2-<+"2 .m. 0%e compan! also o;ns and operates t%e onl! 7as meter manufacturin7 plant in t%e countr!< %avin7 an annual production capacit! of over &&/<1&/ meters. 0%e Compan! %as an aut%orized capital of s. 1/ billion of ;%ic% s (.) billion is issued and full! paid up. 0%e *overnment o;ns t%e ma1orit! of t%e s%ares ;%ic% is presentl! over )/D. 0%e compan! is ;orkin7 ;it% a mission to provide ?ualit! services to its customers b! maintainin7 %i7% level of et%ical and professional standards t%rou7% optimum use of resources. 0%e compan! is committed to be responsible for t%e environment< communit! and stake%olders. 9n order to prove t%e compan! sociall! responsible t%ese are t%e steps taken b! t%e compan! mana7ement. 1. 'n November "/< 2//( $$*C establis%ed a Carie Adelaide Lepros! Centre (CALC) at Cirpur .%as.
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2. 'n November 1#< 2//( at $andspit .arac%i $$*C provided finances to t%e N*'>s ;%o 1oined eac% ot%er to perform beac% cleanin7 activit!. 0%e activit! ;as or7anized b! 332 as a part of t%e 9ndian 'cean $out% 5ast Asia (9'$5A). 5n7r. Naeem-ur- e%man Ak%oond< $*C (C$) ;as t%e C%ief *uest on t%e occasion. $peakin7 on t%e occasion< %e appreciated 332Gs efforts for nature conservation and %i7%li7%ted $$*CGs commitment and contribution to t%is cause. ". 9n Au7ust 2//( $$*C %as loaned t;o full! e?uipped buses in addition to providin7 a Citsubis%i %i7% roof coac% to t%e :niversit! of ,aloc%istan (:o,) at t%e re?uest of ,ri7 ( etd.) A7%a A%med *ul< t%e 8ice C%ancellor< so t%at transport difficulties faced b! t%e students of t%e universit! could be miti7ated. #. $$*C %ad or7anized "rd 9ndependence 4a! .arac%i-B!derabad C!cle ace %eld on $unda!< $eptember 1/< 2//(. &# c!clists from all four provinces as ;ell as five departmental teams comprisin7 of $$*C< 3AP4A< Pakistan Arm!< Pakistan 'rdnance 2actor! (P'2) and Pakistan ail;a! participated in t%e race. &. $$*C also 7rant sc%olars%ips to t%e students at La%ore :niversit! 'f Cana7ement $ciences. 0%ese sc%olars%ips are 7iven to t%e students on merit bases.9f ;e considered t%e above mentioned contributions in t%e C$ practicin7 t%en it onl! covers t%e corporate p%ilant%rop!. Bo;ever considerin7 t%e ot%er t%ree indicators of mana7ement practices< environmental concerns and corporate 7overnance are not full! addressed b! t%e 7iven literature for instance ;ebsite< annual report.

!skari Commercial "ank Limited:

Askari ,ank is one of t%e important pla!ers in Pakistan>s financial service industr!. Askari ,ank is no; leadin7 t%e ;a! to t%e most modern and d!namic bankin7 in t%e countr!. Askari ,ank ;as incorporated in 'ctober 1--1 and started its operations in April 1--2. $ince t%en it %as e6panded into a nation ;ide presence of )# branc%es< connected online and supported b! a net;ork of A0Cs. Askari ,ank %as also pla!ed a role as a corporate citizen. 9t %as made 7enerous contributions in t%e areas of supports< culture< povert! alleviation< ;omen L c%ild care< %ealt% L medical sciences< education< %uman development and scientific researc%. 9t %as sponsored international s?uas% tournaments ;%ere professionals from all over t%e ;orld participated. Askari ,ank %as also sponsored various ot%er support tournaments< includin7 *olf at bot% amateur and professional levels. 0%e ,ank %as contributed to;ards social a;areness pro7rams for A94$< ;ater conservation and blindness< and %as promoted t%e countr!>s cause on international forum b! co-sponsorin7 t%e first interactive electronic enc!clopedia on Pakistan.1/ 0o some e6tend areas related to communit! development are bein7 fulfilled b! t%e bank. Bo;ever unable to interpret t%e true spirit of C$ concept. 0%e role of C$ is
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%ttpIJJ;;;.ss7c.com.pkJss7cJsociet!J Askari Commercial ,ank Limited 5conomic evie; 2-"< 2//&

bein7 perceived a7ain as corporate p%ilant%rop! and i7norin7 t%e ot%er indicators of t%e inde6.

#!S" Securities:
0%e .A$, *roup ;as establis%ed b! .%adim Ali $%a% ,uk%ari in 1-&+. 0%is 7roup %as lon7-standin7 traditions of e6cellence in financial services in Pakistan. 9t is kno;n primaril! for investment bankin7< researc%Jtradin7 and asset mana7ement. 9n 1--"< .A$, became t%e local partner for t%e international investment bankin7 firm< Cerrill L!nc%. ecentl!< Cerrill L!nc% ac?uired an e?uit! stake in .A$, 2unds. 0%is *roup is made up of .A$, $ecurities< .A$, 2unds< .A$, Capital< .A$, 4irect and .A$, ,ank. 0%e 7roup %as also diversified its interest ;it% investments in real estate< tec%nolo7!< and oil and 7as< ;%ile solidif!in7 its leaders%ip in financial services. 0%is 7roup is of t%e point of vie; t%at t%eir continued success and 7ro;t% is a reflection of t%eir innovative approac% to business and commitment to customers and communit!. .A$, follo;s t%e vie; t%at t%e ;a! in ;%ic% t%e! interact ;it% societ! %as an impact on t%eir business and on t%eir reputation. $o as a firm and as an individual t%e! %ave al;a!s strived to 7ive back to societ! b! contributin7 t%eir time and resources t%rou7% four ke! initiatives ;%ic% includesI t%e trainin7 of emplo!ees in order to make t%em t%e leaders in t%eir fields< active s%arin7 of vie;s in s%apin7 policies of t%e countr!< s%o;in7 commitment to t%e social ;elfare pro1ects and promotin7 development sports and culture.11 .A$, is lookin7 for;ard to improve its ima7e t%rou7% impartin7 spirit of C$ . Bo;ever lack of evidence bein7 provided in available information t%at %o; t%e! are implementin7 C$ approac%. 0%e interpretation of C$ is perceived b! .A$, as corporate p%ilant%rop! and ot%ers indicators are i7nored as per t%e information available from t%e ;eb site as ;ell as annual reports.

$he "ank of Pun%a&:

0%e bank of Pun1ab ;as establis%ed in 1-+- under 0%e ,ank of Pun1ab Act 1-+-. 0%e status of sc%eduled bank ;as 7iven to it in 1--#. Currentl! t%e ,ank of Pun1ab is ;orkin7 as a sc%eduled commercial bank and %as t%e net;ork of 2)1 branc%es in all ma1or business centers of t%e countr!. 0%e services provided b! t%e bank are t%e 4eposits in Local Currenc!< Client 4eposits in 2orei7n Currenc! and emittances. 0%e bank also 7ives advance to ,usinesses< trade< industr! and a7riculture. 0%e ,ank of Pun1ab %as introduced a ne; era of science to t%e nation under e6perience and professional %ands of its mana7ement. 9n order to contribute to t%e national econom! t%e ,ank of Pun1ab %as pla!ed role t%rou7% mobilization of previousl! untapped local resources< promotion of savin7s and b! providin7 funds for investments. 0%e bank %as provided attractive rates of profit on all t!pes of deposits< openin7 of 2orei7n Currenc! Accounts and %andlin7 of 2orei7n 56c%an7e business suc% as 9mports< 56ports and emittances< 2inancin7< 0rade and 9ndustr! for ;orkin7 capital
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re?uirements and mone! market operations. 0%e ,ank %as a cautious and constructive lendin7 polic! and it is based on principles of careful lendin7 ;it% ma6imum emp%asis on securit!. As a7riculture is considered t%e backbone of t%e econom! of Pakistan so in order to stren7t%en t%e econom! t%e ,ank of Pun1ab %as introduced H.issan 4ost A7riculture 2inance $c%emeH to small farmers.12 0%ou7% t%e bank %as provided t%e E.issan 4ost A7riculture 2inance $c%emeF to t%e farmers in order to establis% t%e a7riculture sector of Pakistan econom! but apart from it t%ere is not a sin7le activit! mentioned on t%e ;ebsite of t%e bank ;%ic% can ;itness t%at t%e bank %as also pla!ed role for t%e betterment of t%e communit!. No doubt t%e bank %as provided several services but all of t%em are on t%e cost of t%e customer. 0%ere is no information available on t%e ;ebsite record t%at can present it as a social responsible bank.

'irst (omen "ank Limited ('("L):

2irst 3omen ,ank Limited ;as incorporated as a $c%eduled Commercial ,ank in Public $ector as Public Compan! Ltd b! s%ares on 21st November 1-+- :nder Companies 'rdinance 1-+# L Commenced its business on 2nd 4ecember 1-+- ;it% a paid up capital of s. 1// million (No; en%anced to s. 2// Cillion). $ince its inception t%e bank %as ;orked for t%e ;ell bein7 of ;omen ;it% t%e vision of H0o be t%e lead ,ank for 3omenH and d!namic< adaptive and responsive to t%eir special economic needs< offerin7 t%e best financial services and t%e best bankin7 practices. 0%e bank %as a mission to become a financiall! sustainable bank ;it% a specialized focus on promotin7 economic prosperit! and self-reliance in ;omen of urban and rural areas b! transformin7 t%e status of ;omen from passive beneficiaries of social services to d!namic a7ents of c%an7e. 0%e bank %as promoted t%e ;omen entrepreneurs t%rou7% Computer Literac! and ,usiness Centers for skill en%ancement< product development and business mana7ement. 0%e bank is ;orkin7 for t%e cause of ;omen and provides micro finance< $C5 loan< business loan for ;omen< education and personal loan for ;omen< %ome financin7 and car financin7 in order to s%o; its commitment to ;ork for t%e prosperit! of ;omen in t%e countr! ;%o ;ere continuousl! i7nored before. 4ue to its efforts bank %as received several a;ards ;%ic% includesI Leader in Cicro-2inance due to its reco7nition in Cicro-2inance Products L $ervices b! 3omen 3orld ,ankin7 in 2//1< 9nternational ,usiness A;ard - 2//&< Ne; Nork< :$A< Asian bankin7 a;ard in
2//& and *lobal Cicro 5ntrepreneurs%ip a;ard in 2//&.1"

All the above mentioned information reveal a soft image of the bank as an organization working for the well being of women, but the information disclosed gives no idea about the activities performed by the bank for the benefits of the society. There is no such information available that can help to gauge its performance for the betterment of environment and health of the community as a whole. The bank is just focusing on the well being of the women but what about the other community in which there are several entities
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apart from women. So in order to become a socially responsible bank it has to perform several activities for the well being of the whole community.

)ollar *ast *+chan,e Com any (P-t.) Limited:

4ollar 5ast 56c%an7e Compan! (Pvt.) Limited is a leadin7 e6c%an7e compan! in Pakistan. 0%e compan! is one of t%e pioneers to start currenc! e6c%an7e business in t%e countr!. 9t ;as amon7st t%e first companies to receive t%e license of mone! c%an7er from $tate ,ank ;%en t%is business ;as re7ularized in 1--2. 0%e compan! currentl! operates a net;ork of 1& branc%es ;%ic% are strate7icall! located in all %i7% potential areas. 0%e compan! %as a77ressive plans to e6pand its branc% net;ork to ot%er areas of Pakistan. 0%e compan! is also in t%e process of settin7 up franc%ised net;ork of currenc! e6c%an7e boot%s and pa!ment boot%s net;ork in bot% rural and urban areas of Pakistan. 4ollar 5ast is a customer focused compan! and %as al;a!s offered and maintained products< services and policies aimed at best satisf!in7 t%e customer needs. 0%e infrastructure< s!stems and procedures are re7ularl! revie;ed and improved to ensure t%e customers are provided ;it% speed!< convenient and secure deliver! of service. 0%e Compan! is a 7ood corporate citizen. 9t al;a!s operates ;it%in t%e provision of t%e national and international la;. 9t is ;orkin7 closel! ;it% t%e re7ulator! aut%orities to promote t%e a;areness and implementation of all re7ulator! re?uirements. 9t is full! a;are and responsive to its role L responsibilities in t%e international antimone! launderin7 drive.14 9n order to prove itself as a true corporate citizen and sociall! responsible compan! t%e 4ollar 5ast Compan! %as establis%ed t%e os%ni Bome for t%e orp%ans ;it% an aim to become a role model for c%arities involved in c%ild ;elfare nationall! and internationall!. 0%e compan! ;ants to pla! vital role in t%e national development b! makin7 orp%ans and 7uardian less c%ildren productive and responsible members of t%e societ! ;%o ;ould %ave ot%er;ise become terrorists and criminals. 0%e compan! %as taken t%e above mentioned step in order to provide protection< %ome< famil!< and %i7%er education and %ealt% facilities to t%e c%ildren ;%o are ;it%out parental care. $o t%is step taken b! t%e compan! depicts its efforts as a sociall! responsible compan! ;it% an aim to serve t%e communit!. 1& ,ut ot%er indicators are i7nored as per t%e information available.

Crescent Steel and !llied Product Limited (CS!PL):

Crescent $teel and Allied Products Limited is a steel pipe manufacturin7 and coatin7 compan!. 0%e compan! is listed on all t%e $tock 56c%an7es of Pakistan. 0%e compan!>s manufacturin7 facilities consist of a $piral Pipe Production line and a multi-la!er Pol!olefin< stand-alone 5po6! Coatin7 and Beat $%rink 0ape Coatin7 line< bot% located side b! side at t%e $ind% 9ndustrial 0radin7 5state< Nooriabad in =ams%oro district of $ind%< Pakistan. 0%e compan! %as t%e uni?ue distinction of
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%avin7 t%e aut%orization to use AP9 mono7ram of t%e American Petroleum 9nstitute since its inception in 1-+)< t%e %i7%est international standard accredited for ?ualit! of steel line pipe. 9n 1--)< t%e Compan! ;as a;arded 9$' -//1 Aualit! Cana7ement $tandard Certificate ;%ic% it continues to maintain as 9$' -//1I2///. 9n addition< t%e compan! %as become t%e first Pakistani compan! to %ave ac?uired oil and 7as industr! specifics 9$' -///-2/// Aualit! Cana7ement $!stem certification from AP9. C$APL is one of t%e staunc% supporters of t%e cause of education and %ealt% in Pakistan. 0%e compan! makes a constant attempt to improve and raise t%e standards of t%e societ! in ;%ic% it operates. 'ver t%e last five !ears t%e compan! %as provided fundin7 to build t%irteen primar! sc%ools and is currentl! supportin7 all t%ese sc%ools under t%e umbrella of 0%e Citizens 2oundation (0C2). 0%e Compan! also provides considerable fundin7 to man! ot%er educational institutes and %ospitals t%rou7%out t%e countr! notable amon7st ;%ic% are La%ore :niversit! of Cana7ement $ciences< C'CC5C$< and t%e A7%a .%an Bospital. 0%e Citizens 2oundation (0C2) is a notO for-profit or7anization strivin7 to provide ?ualit! education to PakistanGs ne7lected lo; income< urban (katc%i abadis) and far-flun7 rural areas. 0C2 does t%is t%rou7% its net;ork of purpose-built and ;ell-mana7ed sc%ools< trained teac%ers< developed curriculum and an effective s!stem of monitorin7 and evaluation. Core t%an &&</// c%ildren stud! in #&/ 0C2 sc%ool units all over Pakistan.1( 0%ere is not muc% data available to pro1ect t%e implementation of C$ vision ;%ic% is stated in compan! mission statement. 0%e onl! contribution made b! t%e compan! is to pro1ect C$ as a corporate p%ilant%rop! and ot%er indicators are i7nored as per information available.

/C/ Pakistan Limited:

9C9 Pakistan Limited is a )&.+1D o;ned subsidiar! of 9C9 Plc< :.. 9t ;as set up as a public limited compan! in Pakistan in 1-&2. 9t %as al;a!s tried to develop suc% business portfolios in order to brin7in7 to7et%er outstandin7 kno;led7e of customer needs ;it% leadin7 ed7e tec%nolo7! platforms to provide superior products to its customers. 0%ese attributes s%o;s t%e companies aim to create superior value for 9C9 customers and s%are%olders< ;it%out compromisin7 on t%e commitment to safet!< %ealt%< environment and t%e communities in ;%ic% it operates. 9C9 Pakistan>s %ave made a commitment to t%e development of t%e Countr! and t%e Communit!. As a responsible corporate citizen< t%e compan! %as a ver! distinct C$ polic!< in fulfillin7 its responsibilities< of servin7 t%e communit! b! its functions. 'ver t%e !ears< t%e compan! %as supported and encoura7ed social development initiatives< ;%ic% include improvin7 and
en%ancin7 infrastructure facilities in t%e %ealt% care and education sectors of t%e countr!. 0%e Compan! provides si7nificant financial support to various institutes of e6cellence< all over t%e Countr!. Pursuin7 furt%er t%e initiatives t%e compan! also supports t%e local institutions in and around .%e;ra< $%eik%upura< La%ore and .arac%i ;%ere ma1or operations and manufacturin7 sites of t%e compan! are located. 1)

Company perception toward CSR is to only involve into uplifting its social image. There is not much data found that how CSR projected
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in their mission statement is being implemented by the company and other indicators are ignored as per information available.

*n,ro Chemical Pakistan Limited:

5n7ro C%emical Pakistan Limited is t%e second lar7est producer of :rea fertilizer in Pakistan. 0%e compan! ;as incorporated in 1-(& and ;as formerl! 566on C%emical Pakistan Limited until 1--1< ;%en 566on decided to divest t%eir fertilizer business on a 7lobal basis and sold off its e?uit! of )&D s%ares in our compan!. 0%e 5mplo!ees of 5n7ro< in partners%ip ;it% leadin7 international and local financial institutions bou7%t out 566on>s e?uit! and t%e compan! ;as renamed as 5n7ro C%emical Pakistan Limited. 5n7ro is a public limited compan! listed on t%e $tock 56c%an7es of .arac%i< La%ore and 9slamabad. 5n7ro c%emical is ;orkin7 ;it% mission to create value for its stake%olders. $o 5n7ro C%emicals is involved in various activities ;%ic% can %elp to meet its mission t%at is t%e value creation and raisin7 t%e standard of life of its stake%older. ,! %avin7 a look on t%e compan! activities it can be said t%at t%e compan! is follo;in7 t%e concept and standards of C$ . 9n t%is respect t%e compan! is involved in providin7 funds for education to t%e people of far flun7 areas b! developin7 educational institutes t%ere. 9n order to deal various %ealt% issues t%e compan! arran7es camps in different areas of t%e countr!. 0%e compan! also provides funds to t%e %ospitals in order to establis% ne; departments so t%at various diseases can be %andled easil!. 0%e establis%ment of t%e 'ncolo7! :nit at A7a .%an :niversit! Bospital< .arac%i and 4ial!sis Centres at 4a%arki and Cirpur Cat%elo are some e6amples of its ;ork for societ!.1+ 0%ere is not muc% data available to pro1ect t%e implementation of C$ vision ;%ic% is stated in compan! mission statement. 0%e onl! contribution made b! t%e compan! is to pro1ect C$ as a corporate p%ilant%rop! and ot%er indicators are i7nored as per information available.

Soccer "all /ndustry of Pakistan:

0%e local industr! in $ialkot ;as a ma1or pla!er in 7lobal soccer ball market. About (/D to +/D of t%e ;orld soccer ball production ;as done t%ere. Leadin7 international brands suc% as Nike and Adidas are made almost e6clusivel! %ere. 0%is manufacture ;as or7anized on a cotta7e based s!stem. Penta7onal pieces ;ere prepared in t%e factor! t%en ;ere distributed to 1(// villa7es surroundin7 of $ialkot. 0%ese pieces ;ere stitc%ed to7et%er in t%e %omes. 9n 1--& an international labor or7anization estimated t%e ;orkforce round about 1//<///. A corporate publication put t%e fi7ure at )&///. 0%ese variations ;ere due to t%e fle6ible nature of ;ork. 9n t%e ;orld cup !ear more people stitc% t%e balls to meet
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t%e additional demands. About "/D to &/D of t%e total labor force comprised on ;omen. 5stimates of c%ildren involved in stitc%in7 ran7ed from &/// O 1)///. 3a7es of t%e stitc%ers ran7e from s. #& to s. 1// for a ful da! ;ork. A stitc%er could stitc% "-# balls per da! and t%e ball rate ran7e from s. 1& to s. 2&. 0%e top ?ualit! balls %ave a price of :$ P1// at t%e international level. 0%e economic and social condition of t%e stitc%in7 families is ver! poor and can s%ock a person. 'n 1pril (< 1--& C,$ aired a s%ort documentar! on t%e soccer ball industr! in Pakistan ;it% a %eadline ECB9L4 5N A0 3' ..F Pakistani c%ildren produced "( million soccer balls in a !ear. 4ue to t%e media campai7n t%e $ialkot soccer ball industr! started ;orkin7 ;it% t;o international or7anizations 9L' and :N9C52 for t%e eradication of t%e c%ild labour. Accordin7 to 9L' b! $eptember 2//" about -&D of t%e $ialkot balls ;ere made ;it%out c%ild labour. No;ada!s t%e industr! is totall! free from t%e c%ild labour.1$o in one aspect of C$ industr! is meetin7 t%e demand of it and ot%er indicators are still lackin7 as per information available.

0nile-er Pakistan Limited:

:nilever Pakistan is t%e lar7est 2CC* Compan! in Pakistan< as ;ell as one of t%e lar7est multinationals operatin7 in t%e countr!. ,ein7 a compan! :nilever Pakistan believes t%at in order to succeed it %as to establis% and maintain t%e %i7%est standards of corporate be%avior. :PL ;as establis%ed some fift! !ears a7o ;%en t%e Pakistan ;as ne;l! created. At t%at time t%e to;n of a%im Nar .%an ;as t%e site ;%ic% ;as c%osen for settin7 up a ve7etable oil factor! in 1-&+ and t%at is ;%ere t%e first :PL manufacturin7 facilit! ;as developed. 9n t%e mid of 1-(/>s compan! %ead office ;as s%ifted to .arac%i. 0oda!< :nilever Pakistan is one of t%e ma1or pla!ers. 9ts contribution to PakistanGs economic development cannot be overestimated. No; operatin7 si6 factories at different locations around t%e countr!< t%e compan! contributes a si7nificant proportion of t%e countr!Gs ta6es. 9t emplo!s a lar7e number of local mana7ers and ;orkers. 9t provides a pool of ;ell-trained and %i7%l! motivated manpo;er to ot%er se7ments and %as introduced ne; and innovative tec%nolo7ies into t%e countr!. As a pioneer compan! in follo;in7 t%e concept of C$ in Pakistan< t%e compan! %as a stron7 belief t%at as a member of t%e local communit! it %as a responsibilit! to 7ive back to t%e communit! in ;%ic% it operates and it can fulfill t%is responsibilit! b! pla!in7 its role for t%e ;ell bein7 of t%e countr! and societ!. $o :nilever Pakistan %as focused its involvement to t%e t%ree areas t%at are most si7nificant to Pakistan and its peopleI education< %ealt% L ;ater. 9n t%e education sector of Pakistan :PL is providin7 funds to t%e universities like La%ore :niversit! of Cana7ement $ciences (L:C$). 9n order to improve t%e primar! education in Pakistan it %as also provided financial assistance to t%e N*'>s ;%ic% are ;orkin7 for t%e improvement of education like 0%e Citizen 2oundation (0C2). :PL is also ;orkin7 on t%e :nilever 9nternational Art Pro1ect for $c%ools.
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9n order to provide %ealt% facilities to t%e people of Pakistan t%e :nilever Pakistan %as maintained lon7-term partners%ips ;it% certain %ealt% or7anizations and supports a ;ide ran7e of pro1ects. 0%ese or7anizations and pro1ects include t%e Carie Adelaide Lepros! Centre (CALC)< La!ton e%matulla% ,enevolent 0rust (L ,0) and t%e Loralai 0, Control Pro7ram. :nilever also provide support to t%e ;ater sustainabilit! initiatives. 0%e scarcit! of ;ater in Pakistan 7ives t%e compan! an opportunit! to provide effective solutions for ;ater sustainabilit! and conservation. 9n order to s%o; commitment to ;ater sustainabilit! :PL %as made partners%ip ;it%< t%e 0%ardeep ural 4evelopment Pro7ramme (0 4P).2/ 2or t%e above mentioned C$ activities and ot%er related initiatives t%e .arac%i based :nilever Pakistan %as received t%e Asian C$ A;ard ;%ic% ;as %eld in Bo C%i Cin% Cit!< 8ietnam on 2+ $eptember 2//). 9t ;as or7anized b! t%e P8 Centre for Corporate esponsibilit! at t%e Asian 9nstitute of Cana7ement (A9C) and sponsored b! t%e C%emoil *roup.21 2rom above available information t%e compan! is still pro1ectin7 its contributions as a corporate p%ilant%ropist but ne7lectin7 t%e true concept of C$ ;%ic% is not 1ust buildin7 social ima7e but also to improve mana7ement practices< environmental concerns and corporate 7overnance.

National Foods Pakistan Limited:

National oods was founded in !"#$ and started out as a Spice company. % decades later it has diversified into a versatile ood &ompany with over !!$ products and !'( and above S)*s +Stock )eeping *nit, for the domestic market and over !$$ different products for the international markets.

9n t%is innovative a7e of ever c%an7in7 lifest!les< fuelled b! t%e e6tensive development of tec%nolo7!M consumers %ave been compelled to c%an7e t%eir eatin7 %abits. National 2oods responds to t%is c%allen7e of developin7 innovative food products based on convenience and fast preparation in line ;it% modern lifest!les and !et retains traditional values t%rou7% its impressive collection of food products. 0%e brand delivers its ultimate promise b! consistentl! deliverin7 value to its consumers. National 2oods enric%es famil! relations%ips b! brin7in7 people to7et%er for famil! traditions< feasts< seasonal %olida!s and of course - ever!da! life. National 2oods is one suc% compan! ;%ic% %as dedicated itself to improve t%e lives of t%e peoples t%rou7% providin7 %ealt%!< innovative foods items t%at e6cel in ?ualit! and provide value for mone!. 3it% a ran7e of over 11/ products in 12 ma1or cate7ories< it is one of t%e lar7est food companies in t%e business.

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9n order to increase t%e a;areness about t%e %!7ienic food and %ealt% National 2oods %ost or7anizes a diverse ran7e of events re7ularl! ;%ic% includes cookin7 competitions and food festivals. 0%e compan! takes all t%ese steps in order to provide free of cost advises to t%e communit! for t%e improvement of t%eir %ealt% b! 7ettin7 an understandin7 about t%e food stuff. $o after 7ettin7 t%ese insi7%ts about t%e compan! responses to;ards its stake%olders it can be said t%at t%e compan! %as a positive approac% to;ards t%e communit! and is s%o;in7 its responsible be%avior b! providin7 %ealt%! foods and advises related to t%e %ealt% to t%e communit! of Pakistan.22 National 2oods t%ou7% performin7 notable activities related to t%e %ealt% of t%e communit! but is i7norin7 t%e environmental safet!< social posture and financial transparenc!. All t%e information disclosed b! t%e compan! fails to cover t%e above mentioned areas of bein7 sociall! responsible compan!. $o t%e compan! needs to do sufficient ;ork in t%e above mentioned concerns in order to enlist itself in t%e sociall! responsible companies. 0%e! did not address C$ c%allen7es suc% as reducin7 t%e environmental impacts of t%eir products< embeddin7 responsible business practices across t%eir suppl! c%ains< promotin7 emplo!ee %ealt% and ;ellbein7.

Proctor and Gam&le Pakistan:

Procter L *amble started its operations in Pakistan in 1--1. 0%e 7oal of PL* ;as to become t%e finest 7lobal local consumer 7oods compan! in Pakistan. 4ue to t%e commitment of t%e compan! ;it% t%e 7oal it started 7ro;t%< and in 1--# t%e compan! ac?uired a soap-manufacturin7 facilit! and purc%ased an e6pansive )-acre land at Bub< ,aloc%istan. 4urin7 t%e past nine !ears< t%e plant ac%ieved state-of-art manufacturin7 tec%nolo7ies and ?ualit! assurance processes. PL* believes in ;orkin7 ;it% and ;it%in local communities to respond to t%eir social needs and %elp t%em to develop t%eir stren7t%s. PL* Pakistan %as initiated and runs several pro7rams focused at improvin7 t%e lives of Pakistanis< especiall! c%ildren< teens and !oun7 mot%ers. 0%e areas of concern include %ealt% and %!7iene a;areness< education and female empo;erment. All in all< t%ese pro7rams intend to transform t%e lives of more t%an " million Pakistanis. 0%ese pro7rams 7ive clear clues about t%e compan! policies and commitment of ;orkin7 for t%e improvement and betterment of t%e people of Pakistan.

Pampers Bospital 5ducation Pro7ram educates !oun7 mot%ers about bab! care practices< immunization and vaccination. 0%e pro7ram involves 12// nurses< operates in &// %ospitals and reac%es close to "//< /// mot%ers. Pampers ,ab! Care Clinic Pro7ram educates !oun7 mot%ers about bab! care practices< immunization and vaccination b! 7oin7 to t%eir doorstep. 0%e pro7ram %as a reac% of )//< /// mot%ers in "/ cities.

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Al;a!s $c%ool 5ducation Pro7ram educates female students about 7ood %ealt% L %!7iene practices. 0%e pro7ram reac%es 2&/</// 7irls< 1#// sc%oolsJ colle7es< in " cities of Pakistan. $afe7uard $c%ool 5ducation Pro7ram educates &-- !ears old c%ildren about basic %!7iene %abits and importance of ;as%in7 %ands in &/// sc%ools< 2/ cities of Pakistan< reac%in7 close to 2 million c%ildren. Ariel Belp t%e Need! Pro7ram provides medical e?uipment to about "/ institutions for disabled c%ildren. PL*-B'P5 $c%ool Pro7ram runs 2" sc%ools in .arac%i and rural $ind%< providin7 class-1-& education to close to 1/// c%ildren.2"

Compan! is a7ain practicin7 corporate p%ilant%rop! and i7norin7 t%e ot%er indicators as per information available. 0%e! did not address C$ c%allen7es suc% as reducin7 t%e environmental impacts of t%eir products< embeddin7 responsible business practices across t%eir suppl! c%ains< promotin7 emplo!ee %ealt% and ;ellbein7.

G*O $1:
GEO T was established in !ay "##". $ts test transmission started on %&th 'ugust "##" on the ('S %# digital satellite. $ts regular transmission started on %st October "##". Geo T is the first South 'sian )rdu language channel to provide content comparable with world*class television broadcasters. Geo is the fastest growing T Channel in (a+istan with ratings e,ceeding all satellite delivered T channels in the mar+et Geo has the widest distribution on cable systems in (a+istan with %##- carriage within .# days of launch. -./ came in the market with a vision to become the voice of freedom from the Asian subcontinent. 0t planned to highlight the issues of concern and the cultural richness of its people through information, discussion and entertainment. -./ has tried to disseminate transparency of responsibility in order to ensure its position as the most credible and meaningful source of information, through 1uality programming based on issues. 0n order to create viewer loyalty and response -./ is committed to provide such an entertainment to the audience that they can relate to. 0n order to ma2imize viewer ownership -./ has an aim to forge an alliance amongst its three stakeholders 3 viewers, advertisers and shareholders. -./ is aware about the importance of the human resources and invest in the human resources because it recognizes it to be the foundation upon which the -./ future will be built. 0t is this very foundation that will allow -./ to attain and sustain a leadership position, thus fulfilling the promise associated with its creation.2# Apart from this vision it is the fact that government of 4akistan banned its transmission because of the violation of code of conduct. -./ was banned because it was not fulfilling the prere1uisite of code of conduct the 4akistan .lectronic 5edia 6egulatory Authority +4.56A,. -./ was banned in the country for almost seventy five days because the competent authority was of the point of view that -./ do not provide true entertainment to its viewers. -./ was declared as the promoter of the harassment, fear and depression in the society by disclosing and presenting such information that are legally wrong. So due to the lack of social responsibility displayed by the -./ the competent authority banned its transmission.

9n order to re7ulate electronic media in Pakistan in 2//) t%e 7overnment of Pakistan made certain amendments in t%e P5C A ordinance 2//2. 9n order to ensure t%e follo;in7 points t%e 7overnment of Pakistan took an action and president passed t%e ordinance. 1. improve t%e standards of information< education and entertainmentM
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2. enlar7e t%e c%oice available to t%e people of Pakistan in t%e media for ne;s< current affairs< reli7ious kno;led7e< art< culture< science< tec%nolo7!< economic development< social sector concerns< music< sports< drama and ot%er sub1ects of public and national interestM ". facilitate t%e devolution of responsibilit! and po;er to t%e 7rass-roots b! improvin7 t%e access of t%e people to mass media at t%e local and communit! levelM and #. ensure accountabilit!< transparenc! and 7ood 7overnance b! optimizin7 t%e free flo; of informationM 2&

Pakistani 7overnment and t%e 7eneral public %ave criticized t%e *5' because in t%eir vie;s t%e c%annel promotes sensationalism in order to increase revenue and popularit!. 2urt%ermore< t%e c%annel %as been seen as reportin7 primaril! ne7ative ne;s re7ardin7 Pakistan< resultin7 in a 7enerall! depressin7 and pessimistic vie;er s%ip e6perience.2(Pakistani 7overnment %as criticism for t%e c%annelGs covera7e of t%e 2//& eart%?uake in .as%mir< as *5'Gs covera7e of t%e tra7ed! included disturbin7 scenes of victims and disaster zones. 0%e c%annelGs insistence t%at it is merel! e6ercisin7 freedom of speec% is often criticized for bein7 i7norant of et%ical limitations and normal codes of conduct and be%avior.2) 0%e 7overnment of Pakistan %ad banned transmission of *5' N53$ because in t%e vie; of 7overnment *5' ;as not actin7 upon t%e above mentioned points and ;as becomin7 a reason of frustration< depression< and an6iet! amon7 t%e public b! disclosin7 unnecessar! information in ?uietl! dis%eartenin7 ;a!s ;%ic% s%o;s its irresponsible be%avior and violation of C$ practices. 9n t%e scope of C$ inde6 mana7ement practice and environmental concern t%ere is no data available for evaluate its C$ practices< on t%e ot%er %and social posture is badl! suffered due to its violation of code of conduct.

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