( 21 2554)

( Microsoft Word
newemail2556@gmail.com
3 )

4

2

2


2
2

9
2

3
1. (significance of the study)
2. (objectives)
3. (scope of the study)
4. (limitation of the study)
5. (review of literature)
6. (conceptual framework)
7. (operational definition)
8. (methodology)
9. (study benefits)
9 3
10. (abstract)
11.
12. ()
2-9
1-3 (
)

/



5.

1.

(key words) 3








3



/

3 (thinking preparing)
(acting implementing) (evaluating)
3

5
(
)





1.



(1)
................... (
)
(2)

.............









1)
2)
3)
4)

6
5) (

)
6)
7)
8)

9)
10) /

11)

1. 1-2 4

2.






(1)
(2) (3)

(1)
/ (2)

7
(fact)
2
(opinion)

(vision)



3
2.1 .. (
)

(historical
approach)

2.2 .. (
) .. (

)

.. ( )
2.1

2.3 .. (
)

8

. ()

.. ()

2.1 2.2

3


(science) 2 (social science)
(natural science)
/
15
1

9
1 (
/ ) 15 1
(science)
(natural science)

(social science)

15. 1.
2.
14.

13.
3.

12.

4.

11.

5.
15
6.
10.

7.
9. 8.

, :
( : , 2549), 72, 89.

10

2-5

1)
2)
3)

4)

5)

11
3.



3
1)




2)
(outline)

5
2 3
4
5
3)
(1)


(2)



(.. 2540)

3
3.

12
1) 2.


2)
2)
8.
3)
(quantitative research)





(Taro Yamane) /
95%
0.05
..... 3)
8.

4.

3

1)

13






2)
........ ()

3)
1,000






(field research)
(quantitative data)
(qualitative data)
(delphi)
(documentary research)

(1)
(2)
(3)
(4)

14

( )


()

5.







(1)
(2) (3)
(4)

(1) (2)
(3)
(4) (5) (6)

15

3


..



1)
..
2)






3

16



3
1)
(1)
(2) (3)



2)
(..) ..
.....

3)

(Good Governance)



1) 3)
5.1
5.2
5.3
5.4

5.5 (
)
5.6 ()
5.1-5.6 1-3
( )

17

(
) 8

3
5

(common factors)

18
3 (thinking
planning) (acting) (evaluating)

(integration)
(thesis)
(antithesis)
2
(synthesis)

(process)

(product)
3

(bureaucracy consciousness)

(achievement consciousness)

11

19
/ 11M - (PAMS-POSDCoRB)





(Balanced Scorecard)
4 / (1)
( Market) (2) (
Management) (3) ( Man) (4)
( Money)
11
/ 11M Man Money Management Material Morality Market
Message Method Minute Mediation Measurement (
)
/ Balanced Scorecard
7 Material Morality Message Method Minute Mediation
Measurement
Balanced Scorecard



8


(
) 6


(
)

20





3
(1)
3 (2)

( 8
)


3
........ (

)



................... (

)



.............. ()

21






1

(management administration)

3 (1)
(2) (3)
7 (1)
(Planning) (2) (Organizing) (3) (Staffing) (4)
(Directing) (5) (Coordinating) (6) (Reporting) (7)
(Budgeting) 2




11 (1)
(Policy) (2) (Authority) (3) (Morality) (4)
(Society) (5) (Planning) (6)
(Organizing) (7) (Staffing) (8) (Directing) (9)
(Coordinating) (10) (Reporting) (11) (Budgeting)

22

/ .......... (
)


11 PAMS-POSDCoRB

6.

2 (1)
(2)

23

28
1) 3M-11M (
(management resources))
1.1) 3M Man () Money ()
Management (
)
1.2) 4M Man Money Management Material ()
Man Machine Medium Mission
1.3) 5M Man Money Management Material Morality (
) Machinery Manpower Material Method
Measurement
1.4) 6M Man Money Management Material Morality Market (
)
1.5) 7M Man Money Management Material Morality Market Message
( )
1.6) 8M Man Money Management Material Morality Market Message
Method ( )
1.7) 9M Man Money Management Material Morality Market Message
Method Minute ( )
1.8) 10M Man Money Management Material Morality Market Message
Method Minute Mediation ( )
1.9) 11M Man Money Management Material Morality Market Message
Method Minute Mediation Measurement ( )
2

24
2 3M-11M

1. (Man)
2. (Money)
3M
3. (Management)
4M
4. (Material)
5M
5. (Morality)
6M
6. (Market)
7M
7. (Message)
8M
8. (Method)
9M
9. (Minute)
10M
10. (Mediation)
11M
11. (Measurement)

2) (SOFT)
4 (1)
(Satisfaction) (2) (Opportunity) (3)
(Fault) (4)
(Threat)
3) (SWOT) (external and
internal environment) 4
(1) (Strength) (2)
(Weakness) (3) (Opportunity)
(4) (Threat)

4) (Benchmarking) 5
(1) (Performance Result) (2)
(Process) (3) (Product) (4)
(Satisfaction) (5) (Strategy) PPPSS

25

(1)
(2)
(3)

(4)

(1)
(2)
(3) (4)
(5)
(6)


5
(1)
(performance result benchmarking)

(2) (process benchmarking)
/


(3) (product benchmarking)
/

26
(4) (satisfaction
benchmarking)


(5) (strategy benchmarking)

(functional)








5) (Balanced Scorecard) 4
4
. . (Robert S. Kaplan David P. Norton)
Harvard Business Review .. 1992 4 (1)
(external perspective customer perspective)
( Market) (2) (internal perspective)
(
Management) (3) (learning and growth perspective)


( Man) (4)
(financial perspective) ( Money)2
Balanced

2

Robert S. Kaplan and David P. Norton, The Balanced Scorecard: Translation

Strategy into Action (Massachusetts: The President and Fellows of Harvard College, 1996), p. 9.

27



Scorecard
4

(..)
Balanced Scorecard
5
(1) ( Man) (2)
(
Management) (3) (
Money) (4) (
Market) (5) (
Society)
6) (Result-Based Management RBM) 8



8
(1)
(2) (3)
(4)

(5)

(6)
(7)

28
(8)

7) (Total Quality
Management TQM) 10 (1) (objective) (2)
(customer focus) (3)
(continuous improvement) (4)
(company-wide involvement) (5) (leadership) (6)
(education and training) (7)
(supportive structure) (8)
(communications) (9) (statistical
process control or measurement) (10) (teamwork)
8)
(Learning Organization) 5 . (Peter M.
Senge) .. 1990
5
(1) (personal
mastery)
(2) (mental models)

(3)
(shared vision)
(4) (team
learning)
(5) (system thinking)

29
9) - (PAMSPOSDCoRB) 11 (1) (Policy) (2)
(Authority) (3) (Morality) (4) (Society) (5)
(Planning) (6) (Organizing) (7)
(Staffing) (8) (Directing) (9) (Coordinating) (10)
(Reporting) (11) (Budgeting)
10) 7S
(McKinsey) 7S (McKinsey 7-S Framework)
7S (1) (Structure) (2) (System)
(3) (Style) (4) (Staff) (5) (Skill) (6)
(Strategy) (7) (Shared Values)
11) (ITERMS) 6
(1) (Information) (2) (Technology) (3)
(Economic status) (4) (Resources) (
) (5) (Morality) (6)
(Society)
12) 6

13) 5
14) 3 SAP (Structure) (Authority)
(Process)
15) 3 SAM (Structure) (Authority)
(Man)
16) 3 (thinking
planning preparing) (acting) (evaluating)
17) 7 (1) (initial diagnosis) (2)
(data collection) (3) (data confrontation) (4)
(action planning) (5) (team building) (6)
(intergroup development) (7) (follow up and
evaluation)

30
18) 8 (1)
(self-development) (2) (fact finding) (3)
(group discussion) (4) (problem
analysis and priority) (5) (planning) (6) (mobilization)
(7) (action) (8) (follow up and
evaluation)
19)
(Good
Governance) 6 6
.. 2542
( ..) 6
6 (rule of Law) (ethics)
(transparency) (participation) (accountability)
(value for money) .. 2547

.. 2542 .. 25473
.. 2546
20) 7
.. 2546
(1) (responsiveness to people
happiness) (2) (achievement to government affairs)
(3) (efficiency and worthiness in
terms of government affairs) (4) (lessening unnecessary steps
of work) (5) (reviewing mission to

.. 2542
.. 2546


.. 2542

31
meet changing situation) (6)
(providing convenient and favorable services to people) (7)
(regular evaluation)4
21) 5
.. 2534
( 5) .. 2545 (1)
(2) (3) (4)
(5) 5

(.. 2550)

1) 4 ( 74)

2) 5 3
( 78 (4)) 78
.. (4)


5

3/1*

*[ 3/1 ( 5) .. 2545]

32
22) 11
.. 2534
( 5) .. 2545 (1) (2)
(3) (4)
(5) (6) (7)
(8) (9)
(10) (11)
23) (The Sufficiency Economy
Guideline) 8 (1) (moderation), (2) (rationality), (3)
(self-immunity), (4) (self-reliance), (5)
(strengthening the qualities of people in both knowledge
and morality), (6) (cohesiveness), (7) (network
establishment), (8) (equilibrium and sustainable
development)6
24) (The Morality Guideline) 10
(1) (keeping the promise), (2) (self-restraint),
(3) (tolerance), (4) (refraining from doing bad deeds), (5)
(sacrifice), (6) (kindness), (7) (unity), (8)
(honesty), (9) (justification), (10) (supporting good
person)7
25) (The Ten Perfections
Guideline) 10 (1) (charity or giving away food or necessities), (2)
(morality or following the commandments), (3) (donation or giving donations), (4)
(honesty or being honest), (5) (gentleness or being suave), (6)
(assiduity or persevering), (7) (no hard feeling or being patient), (8)

,
( : , 2550), 63-68.
7

Ibid., 36-38.

33
(no exploitation or not annoying to anybody), (9) (tolerance
or being tolerant), (10) (uprightness or having justice)8
26) (Performance Agreement of
Agency) 4
(
...)


4
(1) (2) (3)
(4)
27) (Knowledge Management KM) 5



5 (1) (vision establishment)
(2) (strategy establishment) (3)
(establishment of knowledge management form) (4)
(approaching of knowledge management process) (5)
(evaluation)
28) 5P 5
(Product) (Price) (Place) 4.
(Promotion) (People)
The 5 "P's" of marketing include:
(1) Product - The products or services offered to your customers/clients.
(2) Price - The strategies you use with regard to pricing your products or
services with the goal of making a desired profit margin.
(3) Place (Distribution) - How you get your products or services to your
target market.
8

Ibid., 34-36.

34
(4) Promotion - How you communicate the features and benefits and
endorse your products or services to your customers or clients.
(5) People - The value your people bring to your business by providing
service to your customers and clients.


5
28
(1) (2)
(3) (4)

/

/ /
/

/


/
27
(Key Performance Indicator, KPI)

/


/
/ 3M-11M, PAMS-POSDCoRB,
SWOT, Benchmarking, Balanced Scorecard, ,
, , 7S ,
, , , ITERMS

35
(primary goal)

(ultimate goal)


(1)
( ) (2)
( ) (3)
( ) (4) (
)
1) A

A
2) A

A
3) A

A
4) A

A
5) A

A
6) B

B
1

36
1 /
(1) (2) (3) (4) (5)

(1) (2) - (3)
(4)

(5)

1.
2.

3.
4.

1. 1. 1.
2.

2.

3.

2.

4.

1.
2.
3.
4.
5.
6.
7.

1. 3M-11M
2. PAMS-
POSDCoRB

3. SWOT

:
4. Bench marking
5. Balanced

Scorecard

6.

37

(model)
12
1) 2 (problem)

() (suggestion)
2
(1)

(2)

2) 2 (independent variable)

(independent variable)
2
(1)

(2)

3) 2
(general)
(specific)
2
(1)

(2)

4) 3 (problem)

38
(cause)
(suggestion development guideline)

3
(1)
(2)
(3)

5) 3 (cause)
(impact)

(1)

3
(2)

(3)

6) 3 (input)
(process)
(output)

(1)

3
(2)

(effect)

(3)

7) 3 (thesis)
(antithesis)
(synthesis) 2

39
3
(1)
(2)

(3)

(1)
(thesis)

(3)
(synthesis)

(2) (antithesis)
8) 4 (context)
(input)
(process)
(product)
4
(2)
(3)

(1)

(4)

9) 4 (problem)
(cause)
(suggestion)
(impact)

40
4
(2)
(3)

(1)

(4)

10) 4 (problem)
(cause)
(suggestion)
(trend)
4
(2)
(3)

(1)

(4)

11) 4 (input)
(process)
(output)
(outcome)
4
(2)
(3)

(1)

(4)

12) 4 (input)
(process)
(output)
(impact)

41
4
(2)
(3)

(1)

(4)

2



(1)
(2)
1)

1.1) 2
( )
.....
() ..... (
) 2
1.2) ( )

1.1)

42
PAMS-POSDCoRB
(Policy), (Authority), (Morality),
(Society) (Spirit)
, (Planning), (Organizing),
(Staffing), (Directing), (Coordinating), (Reporting)
(Budgeting)
()
2 1.1)

1.3)
()
PAMS-POSDCoRB (cause)
..... (
) (effect)


PAMSPOSDCoRB 9

2
11

PAMS-POSDCoRB
2

, : ( : , 2549), 64-66.

43
2

()

PAMS-POSDCoRB
-----------------------------------------------------------1) (Policy)
2) (Authority)
3) (Morality)
4) (Society)
5) (Planning)
6) (Organizing)
7) (Staffing)
8) (Directing)
9) (Coordinating)
10) (Reporting)
11) (Budgeting)

()

2)

(
)
2.1)

44
( )

2.2) ( )

2.1)
3M
(Man) (Money) (Management)
(
)
2.1)
2.3)
( ) (
) 3M (cause)

() (effect)


3M
(2550) 4
2552 http://www.wiruch.com
(
) 1
3M 3 (Man)
(Money) (Management)
(
) 3M
()

3M

3

45
3

()

3M
----------------------------------------------------------------------1) (Man)
2) (Money)
3) (Management)

()

7
1)
2)

3)

4)

5)

6)

46
PAMS-POSDCoRB
(
PAMS-POSDCoRB
) PAMS-POSDCoRB

11 (Policy),
(Authority), (Morality),
(Society) (Spirit) ,
(Planning), (Organizing), (Staffing),
(Directing), (Coordinating), (Reporting)
(Budgeting)

10

PAMS-POSDCoRB

7)

10

, ( : , 2546), 34-77; ,
( : , 2548), 8-12; ,
( : , 2549),
61-67; , : ( :
, 2549), 161-270.

47
PAMS-POSDCoRB
(1)
(POSDCoRB) (Gulick & Urwick)
(2)
11 11
(3)

2
(1) (2)
3

1)
2

2


27
2
(1)

(2) (3)

3 (1)

48
(2) (3)

2
PAMS-POSDCoRB 11 (
11M)
11
(1)
11 (2)
3M 3

3 (Man)
(Money) (Management)
(3)

4 (1)
(2) (3)
(4)
2

4
(
)
4
(1)
4
(2) 3M 3

3
(3)
3 (4)
3M

49

(3) (4)
4M-5M 2 /
3 (Structure)
(Authority) (Process) SAP
3 (Structure) (Authority)
(Man) SAM 3 /
(thinking planning preparing)
(acting) (evaluating)
2)








PAMS-POSDCoRB 11

(Policy)
(Organizing) 2


PAMS-POSDCoRB

PAMS-POSDCoRB
PAMS-POSDCoRB 11

11

50
8-10
12-13

4

4 3
5-6
3) 2

2


2




7
7
.. 2546 (1) (2)
(3) (4)
(5) (6)
(7)

2
2

51
2 2

7
1.
2.
3.

4.
5.

6.

7.

2
1.
2.

2
3

52

7.
(operational
definition)

53

(key words)





- (PAMS-POSDCoRB)
PAMS-POSDCoRB


7.1 (
) ............... (

)
7.2 (
) ............... (

)
7.3 ( )
............... (
)
7.4 (
) ...............
7.5 (
) ...............

54
7.6 PAMS-POSDCoRB
( ) ................. (

) PAMS-POSDCoRB
11 11
7.6.1 (Policy) ...............
7.6.2 (Authority) ...............
7.6.3 (Morality) ...............
7.6.4 (Society) ...............
7.6.5 (Planning) ...............
7.6.6 (Organizing) ...............
7.6.7 (Staffing) ...............
7.6.8 (Directing) ...............
7.6.9 (Coordinating) ...............
7.6.10 (Reporting) ...............
7.6.11 (Budgeting) ...............

8.

8.1
8.2
8.3

55
8.4
8.5
8.6
8.1

8.1.1

1) (documentary research)

(inter
connected network internet)
2) (field research)

8.1.2
1) (basic research)



(academic research) (theoretical research)
(pure research)
2) (applied research)
(practical research)

(policy research) (action research)
(operation research) (evaluation research)


8.1.3

56
1) (survey research)

2) (experiment research)

8.1.4
1) (quantitative research)



2) (qualitative research)
(logic)


(anthropology) 3
3
13

1.

(logic)

(anthropology)

57
2.

3.

4.

(science)11

5.

11

- (survey
research)
- (experiment
research)
-
(internet)
(natural science)

(positivism)

- (case
study)
-
-

-
(social science)

(normative)

science

(intuition) 2
(branch) (natural science) (social science)

58



6.

(hypothesis)

7.

(1)

(conceptual

framework)
(2)

8. - -

9. 2-20

10. -
-
-
(questionnaire)
-

-
-

13.
(1)

59

12.

(universalization) (2)
(system)
(3)
(neutrality) (4)
(non-bias) (5)

(objectivity) (6)

(subjectivity) (7)
(accuracy) (8)
(validity) (9)
(reliability) (10)
(sensibility)
(11)

(differentiation)
(12)
(feasibility)
(13)

(pre-test)

(1)

(2)

(1)

(2)
(3)

(4)

60
(3)

(5)

(6)

13.
-



(logic)

(5)

(6)

- (positive)
(1)

(2)
(3)

(3)
(value free)

-
(normative) (1)

(2)

(3)

-
(objectivity)

-
(subjectivity)

61


-

- -

-



(1)

(2)

(3)

(1)

(2)

62

8.2 3 (1)
(2) (3)
8.2.1


8.2.2


.... ......... .. ......
.... ........ .. .... .

(delphi) 3

1) ................... ................
.......... . .......... ................
2) ................... ................
.......... . .......... ................
3) ................... ................
.......... . .......... ................
(1)
(2)
1)

63

2

2






(Taro Yamane)12

N
2

1 N (e)

n =
N =
e = 0.05


( 4
95%
0.05 5%)

5

12

Taro Yamane, Elementary Sampling Theory (Englewood Cliffs, New Jersey: Prentice-Hall,
1967), p. 398; Taro Yamane, Statistics: An Introductory Analysis (Third Edition, New York:
Harper & Row Publishers, 1973), pp. 727-728.

64
4

1%

2%

3%

4%

5%

10%

500

222

83

1,000

385

286

91

1,500

638

441

316

94

2,000

714

476

333

95

2,500

1,250

769

500

345

96

3,000

1,364

811

517

353

97

3,500

1,458

843

530

359

97

4,000

1,538

870

541

364

98

4,500

1,607

891

549

367

98

5,000

1,667

909

556

370

98

6,000

1,765

938

566

375

98

7,000

1,842

959

574

378

99

8,000

1,905

976

580

381

99

9,000

1,957

989

584

383

99

10,000

5,000

2,000

1,000

588

385

99

15,000

6,000

2,143

1,034

600

390

99

20,000

6,667

2,222

1,053

606

392

100

25,000

7,143

2,273

1,064

610

394

100

50,000

8,333

2,381

1,087

617

397

100

100,000

9,091

2,439

1,099

621

398

100

10,000
2,500
1,111
625
400
100
: b 50

: Taro Yamane, Elementary Sampling Theory, 1967, p. 398.

65
5

1. .

(
)

2. .
3. .
4. .

..
(
)

2) (questionnaire)


(survey research)
(field
research)

(
(delphi) ())
(questionnaire)
3
(1) (2) (3)
2.1)

2.1.1)

66
2.1.2)

2.1.3)

2.1.4)

2

2.2)

(rating scale) .
(Rensis A. Likert)13 (Likert Scale)
3

3

. (John W. Best)14 3

=
3-1
3
=
0.66

13

Rensis A. Likert, New Patterns of Management (New York: McGraw-Hill Book Company Inc.,
1961), pp. 166-169.
14

John W. Best, Research in Education (Third Edition, Englewood Cliffs, New Jersey: PrenticeHall, 1977), p. 174.

67

3
2.34 - 3.00
2 1.67 - 2.33
1
1.00 - 1.66

3 5-6 3
3

5 6


3

50

5-6

3

68
3
3 (
15; 1-8
16; 17)
. (John W. Best)18 . (Wagne W.
Daniel)19

4

3 (


)

.......... .....

.......... .....

...............
2.3)

15

,
( 5, : , 2529), 310-311.
16

,
1-8, ( 10, : , 2539), 377.
17

, ( :
, 2546), 15.
18

Ibid.

19

Wayne W. Daniel, Biostatistics: A Foundation for Analysis in the Health Sciences (Sixth
Edition, New York: John Wiley & Sons, 1995), pp. 18-19.

69
(indicator)


2.3.1) (standard)
2.3.2) (universalization)
2.3.3) (system)

2.3.4) (acceptability)
2.3.5) (neutrality)
2.3.6) (non-bias)
2.3.7)
(objectivity)
2.3.8)
(subjectivity)
2.3.9) (accuracy)
2.3.10) (validity)
2.3.11) (reliability)
2.3.12) (sensibility)

2.3.13)
(differentiation)
2.3.14) (feasibility)
2.3.15) (coverall)
2.3.16)
(meaningfulness and interpretability)
2.3.17) (economy)
2.3.18)
(convenience)
2.3.19)
(pre-test)

70





(1)
2 (1) .................... .......... (2) ..................
...............

(2)
2 (1) ............... (2)
...............

(pretest)

................ () 30-50

(Cronbachs Alpha Coefficient) (Lee Joseph Cronbach)20
SPSS for PC
() 0.70

2
n Si
a
1
2
n 1
S t

20

Lee Joseph Cronbach, Coefficient Alpha and the Internal Structure of Tests Psychometrika
16 (1951): 297-334; Lee Joseph Cronbach, Essentials of Psychological Testing (Fourth Edition,
New York: Harper, & Row, 1971), p. 160.

71
a
n

S
St

2
i

=
=
=
=

30-50
0. ...

4
3

72
3

1)

2)

3)

pre-test

4)

8.2.3

8.3



8.4
(descriptive analysis)
8.5
.. .. .. ..

8

73
8.5.1 2
8.5.1 3
8.5.3 1
8.5.4 2
6

8 (.. )
1

1.

2.

3.

4.

8.6

9.

74
(1) (2)
(3)

3 (1)

(2)
(3)

9.1 5
9.1.1 (

) .. (
/
) ............ (
)
9.1.2 ..
9.1.3
9.1.4

9.1.5

1) .. (
PAMS-POSDCoRB)
.. ()

(1) (2) (3)
(4) (5) (6) (7)
(8) (9) (10) (11)

75

PAMSPOSDCoRB

2)


3)

4)

5) 2

6)
2
7)

8)
2
9.2 2
9.2.1 ..... (

)

.. ( )
.. ()
9.2.2
.. ()

/ ..... (
)

76
10.


(
)


1

3 3
10.1

(1) (2) (3) (4)
(5)
- (PAMS-POSDCoRB)
11



10.2
8
10.2.1
10.2.2
10.2.3 ()
10.2.4
10.2.5
10.2.6
()

77
10.2.7 ()
10.2.8 ( )

(survey study)
(pre-test) (validity)
(reliability) 0.93 1,037
2

1 2550 31 2550 30
893 86.11 (1,037 )
(mean) (standard
deviation) (t-test)
(delphi)
10.3
2 (1)
(2)
(1)

78
11.

2 (1)
(2)

4 (
)
1 (1) (2)
(3)

79




2

(
/ )





3
(1)

(2)


4

6 /21

(1)


1

21

.. 2542

80

+ 2 + 3 + 4

(1)
(2)
(3)
(4 )

(
(
(
(
)
)
)
)

1
( (1)
(2)
)
+ + +

+ + +
(
)

1) (
)

2)

81
3) (
)

4)


1

+ + +

+ +
+ (

)

1) (
)

2)

3) (
)

4)



3
1
()
2

82
3




1)
2)

3)
4)

5) (
2 )
6)
( 3 )
7)

8)

9)

10)
15
2)-9) 15 (1) (2)
(3) (4) (5) (6)
(7) (8) (9) (10)
(11) (12) (13)
(14) (15) ( 1 )

/
2 (1) (2)

83

2 3
2
3


1)
2-5
(1)
6 /
6 (2)
2-5
: 22
2) 2 2-5


2

22

, :
(- : , 2552), 158 .

84
3) 3
2-5






7
7 3
(1) (2)
2 3

(1) 2 3


(2)
( (
(

)
2-5 ) )

1 ( )
1.1 ..... ( 1.1 ..... (
1.1 ..... (

85

)
1.2 ..... (
1.2 ..... (

)
1.3 ..... ()
1.3 ..... ()

1.4 ..... ()
1.4 ..... ()

1.5 ..... ()
1.5 ..... ()

2 ( )
2.1 ...........
2.1 ..........
2.2 ..........
2.2 ...........
2.3 ...........
2.3 ...........
2.4 ..........
2.4 ..........
2.5 ..........
2.5 ..........

)
1.2 ..... (

)
1.3 ..... ()

1.4 ..... ()

1.5 ..... ()

2.1 .........
2.2 .........
2.3 .........
2.4 .........
2.5 .........

86

3 (
)
3.1
3.2
3.3
3.4
3.5

4 (
)
4.1
4.2
4.3
4.4
4.5

5 (
)
5.1
5.2
5.3
5.4
5.5

6 ( )
6.1
6.2
6.3
6.4
6.5

3.1
3.2
3.3
3.4
3.5

3.1
3.2
3.3
3.4
3.5

4.1
4.2
4.3
4.4
4.5

4.1
4.2
4.3
4.4
4.5

5.1
5.2
5.3
5.4
5.5

5.1
5.2
5.3
5.4
5.5

6.1
6.2
6.3
6.4
6.5

6.1
6.2
6.3
6.4
6.5

87
5
1)
2)
(1) (2)
2
3
2

3)

4)
cross-check
2)
2
3




5)

(
)
(1)
(2)

(1)
(2)

88




/

12. ()
(1)
4 (2)
mpa1-4 ( 2548-2551) 60

12.1 4
12.1.1

(data) 2
(fact) (opinion)

.. 1826
( 2549
19 2549) ...
(vision)


..... ( 2-3 )



..... ( 2-3 )

89

(service administration)
(consciousness administration) (politic
administration)



100
98-99
1-2

( )

12.1.2 font AngsanaNew BrowalliaUPC

16
12.1.3

(questionnaire)
(validity) (reliability)
(Taro Yamane) (Likert)
SPSS
(Statistical Package for the Social Science)
12.1.4

90
1. ( font 18, 1 )
1.1 ( font 16
)
( 1.1
1.1)
1.1.1 (
) ...
( 1.1.1
1.1.1)
1) .
1.1) .....
1.1.1)
1.1.2)
1.2) ..
1.2.1)
1.2.2)
2) .
2.1) ..
2.1.1)
2.1.2)
2.2) ..
2.2.1)
2.2.2)
3)
3.1) ..
3.1.1)
3.1.2)
3.2) ..
3.2.1)
3.2.2)

91
2. ( font 18, 1 )
2.1 ( font 16
) ..
( 2.1
2.1)
2.1.1 (
) ...
( 2.1.1
2.1.1)
1) .
1.1) .....
1.1.1)
1.1.2)
1.2) ..
1.2.1)
1.2.2)
2) .
2.1) ..
2.1.1)
2.1.2)
2.2) ..
2.2.1)
2.2.2)
3)
3.1) ..
3.1.1)
3.1.2)
3.2) ..
3.2.1)
3.2.2)

92

1.) 1). 1.2). 1.2.)
11.2
mpa1-4 ( 2548-2551) 60
60

1,000 8
8
105 ( mpa1-7 .. 2548-2554) 7 15
/
mpa1 2548 15
1.

(2548)
2.

(2548)
3.

(2548)
4.

(2548)

PAMS 3
POSDCoRB
11

1,200
6M

3
1,200
6M

1,028

630
(Good
Governance)
6

93
5.

(2548)
6.

(2548)
7.

(2548)
8.

(2548)

6M

6M

ITERMS,N

1,197

1,352

1,660
PAMS
POSDCoRB
11

1,259
9.

PAMS

POSDCoRB

11



(2548)
1,134
10.

20 1,400
(2548)
(Good
Governance)
6
11.
PAMS
30

POSDCoRB

11

(2548)

1,430

94
12.

(2548)

5M

13.

(2548)

6M

14.

(2548)

5M

15.

() (2548)
mpa2 2549 15
16.

(2549)

6M

PAMS
POSDCoRB
11

1,191
PAMS
POSDCoRB 1,180
11
SWOT
3M

1,233

1,213
6

17.
(2549)

18.

(2549)
19.

(2549)

8
1,256

71
1,619

1,071

1,110

95
20.

(2549)

21.

(.) (2549)
22.

(2549)

23.

(2549)
24.

(2549)
25.

(2549)

26.

(2549)

27.

1,027

6
6M
.
.
1,128
6M

1,014

PAMS
POSDCoRB
11

1,105
PAMS 4
POSDCoRB
11
1,585
6M

1,144

PAMS
POSDCoRB
11

1,100
SWOT
3M

1,088

96
(2549)
28.

() (2549)
29.

(2549)
30.

(2549)

mpa3 2550 15
31.

(2550)

32.

(2550)
33.

(2550)

SWOT
3M

1,015

1
1,635
PAMS
POSDCoRB
11

1,130
PAMS
POSDCoRB
11

1,037
PAMS
POSDCoRB 1,190
11

(Sufficiency
Economy)

2
1,122

97
34.

(2550)
35.

(2550)
36.

(2550)
37.

-
(2550)
38.

(2550)
39.

(2550)
40.

(2550)
41.

2
1,070

8



6

1,223

10

1,064

10
PAMSPOSDCoRB
11

1,100

1,035

2
1,402

2
1,287

98

(2550)
42.

(2550)
43.

(2550)
44.

(2550)
45.

(2550)
mpa4 2551 15
46.

(2551)

10

1,200

10

2 1,112

2
1,067

10

2
1,272

1,022

7M

3

563

491
146

99
47.

(2551)

(Knowledge
Management)
5

48.

(2551)
49.

(2551)

7
11M

50.

(2551)

51.

PAMSPOSDCoRB

1,200

868
257
20

1,125

23
1,511

11
1,413

1 3
148

1 3
4 1,099
1,247

100
(2551)
52.

(2551)
53.

(2551)

54.

(2551)
55.

(2551)

56.

(2551)

57.

11

1,220
11M

1-4

1,359
PAMS

POSDCoRB

11
1,060
90 1,150

18
8

1,099

472
(Performance
Agreement 2 787
of Agency) 1,259
4

PAMS 566

POSDCoRB

11
575
23

1,141

101

(2551)

(Knowledge
Management)
5

1,129
58.
11M

(2551)

1,200

59.
11M
3

(2551)

12 381
692
1,085
60.

157

7

(2551)
1,086 1,243
mpa5 2552 15
61.
11M

726

302
(2552)
1,028
62. 11M

102

(2552)

1,084
63.
11M

(2552)

1,104
64.

(2552)

(Balanced

Scorecard) 303
4

785 1,088

65.

4 953
(2552)

5

( 2 408

1,361

.. 2543

( 5)
.. 2545)

103
66.

1 (2552)

67.

(2552)

68.
(2552)

69.

(2552)

(Balanced
Scorecard)
4
PAMSPOSDCoRB
10
(
10 )

1
5 92

954 1,046

461

1,079 1,540

1,069
7
(

.. 2546)
PAMS
POSDCoRB
11

(
10 )

104
70.

(2552)

71.

(2552)

72.

(2552)

73.

(2552)

1,009

(Balanced

Scorecard)
4
1,140

562
490
(Benchmarking) 1,052
5

574
518
(Benchmarking) 1,092
5 (

4 )
PAMS
POSDCoRB
11

8 764

4 339
1,103

105
74.
(2552)

75.

(2552)

mpa6 2553 15
76.

(2553)
77.

(2553)
78.

(2553)

11M

79

1,053
1,132

453

573
(Performance 1,026
Agreement
of Agency)
4

(Learning
Organization)
5
11M
(
10 )

1-4
1-2 1,365

(Benchmarking)

1,009

106

79.

(2553)

80.

(2553)

81.

(2553)

82.

(2553)

5 (

4 )

(Benchmarking)
5

1,058

42

1,111
1,153
PAMS
POSDCoRB
11

(
10 ) 1,074

2
1,120

(Performance
Agreement
of Agency)
4

1,050
(Performance
Agreement
of Agency)
4

107
83.

(2553)

84.

(2553)

85.

(2553)

86.

(2553)

PAMSPOSDCoRB
11
(
10 )

(Good
Governance)
7
(

.. 2546)

(Learning
Organization)
5

7
(

1,074

45

1,065
1,110

1-4

1,039

2
1,213

108

87.

(2553)
88.

(2553)

89.

(2553)
90.

(2553)

.. 2546)
(
6 )
11M

( 4 1
10 ) 1,100

(Good
Governance)
7
(

.. 2546)

(Knowledge
Management)
5
PAMSPOSDCoRB
11

1,100

1,269

109
( 139
10 )
950
1,089
mpa7 2554 15
91.

92.

(Good
Governance)
7 (

.. 2546)
(
6 )
PAMS POSDCoRB
11
(
10
)

93.

16

1,001 1,017

229

1,110
1,339
11M

110
9

94.

95.

96.

97.

98.

10
)

9
10
2
1,036

(Good

Governance) 1,265
7
11M

(
10 )
3 (
2550-2552)
1,110
11M

273

1,555 1,828

1,111

(Balanced
Scorecard)
4

111

99.

100.

101.

102.

(Benchmarking)
5
(
4 )
POSDCoRB
7
(
5 )

752

359 1,111

PAMSPOSDCoRB
11
11M

1,067

10

440

788 1,228

1,082
11M

(
10 ) 1,185

112

103. PAMS

POSDCoRB

11
1,092

104.
11M

10 ) 1,351
105.

(Good
3 (.. 2550Governance) 2552) 1,100
7 (

.. 2546)

.. 2546.
.. 2534 ( 5) .. 2545.

.. 2542.

113
. . : , 2546.
-----------------------. . : , 2549.
---------------------. . : , 2548.
---------------------. . : , 2553.
---------------------. : . :
, 2549.
Robert S. Kaplan and David P. Norton. The Balanced Scorecard: Translation Strategy
into Action. Massachusetts: The President and Fellows of Harvard College, 1996.