A case study on:-

No of consumers growing Market Transparency Variety of services Mushrooming of Online Booking

service providers Less time consuming

We may use the Exploratory Method of research analysis. Exploratory Methodology deals with the researcher exploring the unknown as well as the new frontiers which determines that a full scale investigation is worth while.

People still follow the traditional queuing system Lack of computer literacy Many competitors in the market

 To provide Mr. Rao with a huge customer

database for his travel booking business.

To provide a competitive advantage over the

other competitors.
To direct Mr. Rao with an alternative e-

business solution, in case if he wants to shift his business genre.

We can opt for a descriptive approach for research methodology. In Descriptive Methodology, it aims at highlighting the data and the main characteristics of the object, situation and the study in concern.

The Major point of concern is to look for the best online e-business. The Null Hypothesis Statement is : o = To continue with the same e-business of online travel portal. The Alternate Hypothesis Statement is: 1 = Not to continue with the same ebusiness.