Article

Catchy title to attract reader`s attention and engage his/her interest Introduction introduce the topic; strong opening paragraph to encourage reader to go on reading Main body 2 paragraphs developing the topic; don`t forget to cover all aspects of the task Conclusion a remarK in which you leave the reader to think about the topic; contains your opinion about the topic.

Semi-formal language Appropriately neutral register for the task, try to make it interesting and engaging for the reader Linking of points within the paragraph Include rhetorical questions, especially at the beginning of the paragraph but don`t use too many rhetorical questions You can also use the humour Finish your article in an interesting way

Useful language
Rhetorical questions : We`re all supposed to hate advertising, but do we ? I don`t think we do at all. What`s Lodz got to offer the tourist ? Everything from magnificent architecture to one of the loveliest parks in Polland. So what are we really talking about ? So is this really true ? Have you ever done anything like this? So what do I really think about the whole thing? Addressing the reader directly : I am sure you will agree with me when I say that Why not give it a try ? You`ve got nothing to lose. We all us Is this really the answer for all of us ? We are all supposed to like/hate..but do we really? Why not think about? You will find out that. Informal language : Let`s look at the problem .. So, the government .. I think that another problem It seems to me that Finishing with a punchline : On a personal note, .. After all .. Speaking for myself It goes without saying that It is a foregone conclusion that *If an article is also a competition entry : remember that the aim of the article is to win the competition, so your finishing sentence should reinforce this. -> So all in all, that is why