The Export Scenario Of Global Automobile Industry: A Focus on Indian Players And Their International Collaboration Authors * Santosh

Kumari A ** Swayam Prabha J ABSTRACT Export marketing has taken a contemporary outlook in the recent past. Economic growth in
emerging markets continues to offer great potential, with the associated rise in consumer demand predicted to have a positive medium and long-term impact . Export is not only profitable for the

individual exporter but also it is a means of earning foreign exchange; thereby improving the economic condition of the country. It plays a crucial part in maintaining a healthy balance of trade. The present paper highlights the global performance of pioneers in automobile industry. The entry strategies adopted by the companies to claim their place in the international arena are also discussed in this paper. The paper also focuses on the core competency of the select company. The study emphasizes on the export potential and also analysis on the overall sales and export sales of the select company, in addition to this the companys presence in the global market and a study against its competitors is outlined. The paper also focuses on the companys joint ventures and international associations. It attempts to examine the importance of the regulatory bodies in governing the international transactions of the automobile industry.

*Assistant Professor, School of Management Studies, JNTUH, Hyderabad, A.P-500085, santoshi.adey@gmail.com,9866518569 ** M.B.A. International Business, School of Management Studies , JNTUH, Hyderabad,A.P-500085, swayanga87@yahoo.com