ACC CEMENT

ACC CEMENT
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ACC CEMENT

INTRODUCTION ACC Indias first name in cement

ACC cement is India's foremost manufacturer of cement and concrete. ACC's operations are spread throughout the country with 16 modern cement factories, more than 40 eady mi! concrete p"ants, #0 sa"es offices, and se$era" %ona" offices. It has a wor&force of a'out 10,000 persons and a countrywide distri'ution networ& of o$er (,000 dea"ers. )ince inception in 1(*6, the company has 'een a trendsetter and important 'enchmar& for the cement industry in many areas of cement and concrete techno"ogy. ACC has a uni+ue trac& record of inno$ati$e research, product de$e"opment and specia"i%ed consu"tancy ser$ices. ,he company's $arious manufacturing units are 'ac&ed 'y a centra" techno"ogy support ser$ices centre - the on"y one of its &ind in the Indian cement industry. ACC has rich e!perience in mining, 'eing the "argest user of "imestone. As the "argest cement producer in India, it is one of the 'iggest customers of the domestic coa" industry, of Indian ai"ways, and a considera'"e user of the countrys road transport networ& ser$ices for inward and outward mo$ement of materia"s and products. Among the first companies in India to inc"ude commitment to en$ironmenta" protection as one of its corporate o'.ecti$es, the company insta""ed sophisticated po""ution contro" e+uipment as far 'ac& as 1(66, "ong 'efore po""ution contro" "aws came into e!istence. ,oday each of its cement p"ants has state-of-the art po""ution contro" e+uipment and de$ices. ACC has made significant contri'utions to the nation 'ui"ding process 'y way of +ua"ity products, ser$ices and sharing e!pertise. Its commitment to sustaina'"e de$e"opment, its high ethica" standards in 'usiness dea"ings and its on-going efforts in community we"fare programmes ha$e won it acc"aim as a responsi'"e corporate citi%en. ACCs 'rand name is synonymous with cement and en.oys a high "e$e" of e+uity in the Indian mar&et. It is the on"y cement company that figures in the "ist of Consumer )uper/rands of India.

ACC CEMENT

HISTORY
ACC CEMENT has an interesting story - one that inspired a 'oo&. ACC was formed in 1(*6 when ten e!isting cement companies came together under one um're""a in a historic merger the country's first nota'"e merger at a time when the term mergers and ac+uisitions was not e$en coined. ,he history of ACC spans a wide can$as 'eginning with the "one"y strugg"e of its pioneer 0 1 2inshaw and other Indian entrepreneurs "i&e him who founded the Indian cement industry. ,heir efforts to face competition for sur$i$a" in a sma"" 'ut aggressi$e mar&et ming"ed with the stirring of a country's nationa"ist pride that touched a"" wa"&s of "ife - inc"uding trade, commerce and 'usiness. ,he first success came in a mo$e towards cooperation in the country's young cement industry and cu"minated in the historic merger of ten companies to form a cement giant. ,hese companies 'e"onged to four prominent 'usiness groups - ,atas, 3hataus, 3i""ic& 4i!on and 0 1 2inshaw groups. ACC was forma""y esta'"ished on August 1, 1(*6. )ad"y, 0 1 2inshaw, the man recogni%ed as the founder of ACC, died in 5anuary 1(*66 .ust months 'efore his dream cou"d 'e rea"i%ed.

F. E. Dinshaw the founder of ACC ACC stands out as the most uni+ue and successfu" merger in Indian 'usiness history, in which the distinct identities of the constituent companies were me"ded into a new cohesi$e organi%ation - one that has sur$i$ed and retained its position of "eadership in industry. In a sense, the formation of ACC represents a +uest for the synergy of good 'usiness practices, $a"ues and shared o'.ecti$es. ,he use of the p"ura" in ACC's origina" name, ,he Associated Cement Companies 7imited, itse"f indicated the company's origins from a merger. 8any years "ater, some stoc&'ro&ers in the country's "eading stoc& e!changes continued to refer to this company simp"y as ',he 8erger'.

ACC CEMENT

PRODUCTS
,he company manufactures 9ort"and cement for genera" construction whi"e its '"ended products, ac&now"edged for outstanding dura'i"ity, inc"ude f"y ash and s"ag-'ased cements./oth these $arieties of cement offer high +ua"ity and specia" properties that defy the harshest en$ironments. In addition to conser$ing $a"ua'"e minera" resources and reducing waste, these '"ended cements a"so he"p cut down the emission of car'on dio!ide and assist in chec&ing g"o'a" warming. ACC is sensiti$e to consumer needs.:hen the company rea"ised that "arge construction acti$ities wou"d re+uire "arge amounts of cement it set up the countrys first faci"ity for distri'ution of cement in 'u"&, as far 'ac& as 1(;6.,o meet the needs ofother consumers it introduced cement in sma"" #; &i"ogram 'ags as a"so .um'o 'ags of one metric tonne.,oday, of course, mechani%ed mega construction pro.ects recei$e cement from ACC de"i$ered in 'u"& tan&ers a we"come change from the con$entiona" cement 'ag. ACC was a"so the first company in India to introduce eady 8i! Concrete on a commercia" 'asis. A transit concrete mi!er is now a fami"iar sight in Indias ma.or cities. eady 8i! Concrete and /u"& Cement ha$e ena'"ed the construction industry to introduce sophisticated practices for the speedy comp"etion of "arge infrastructurepro.ects ACC manufactures the fo""owing types of cement, in addition to which, it pro$ides /u"& Cement Ordinary Portland Ce ents

4* <rade Cement =>9C 4* <rade! ACC Cement is the most common"y used cement in a"" constructions inc"uding p"ain and reinforced cement concrete, 'ric& and stone masonry, f"oors and p"astering. It is a"so used in the finishing of a"" types of 'ui"dings, 'ridges, cu"$erts, roads, water retaining structures, etc. :hat is more, it surpasses /I) )pecifications =I) ?11#-1(?( for 4* grade >9C@ on compressi$e strength "e$e"s. ACC Cement is mar&eted in specia""y designed ;0 &g 'ags. ;* <rade Cement ,his is an >rdinary 9ort"and Cement which surpasses the re+uirements of I)A 1##6(-;* <rade. It is produced from high +ua"ity c"in&er ground with high purity gypsum. ACC ;* <rade >9C pro$ides high strength and dura'i"ity to structures 'ecause of its optimum partic"e si%e distri'ution, superior crysta""ine structure and 'a"anced phase composition. It is a$ai"a'"e in specia""y designed ;0-&g 'ags.

ACC CEMENT "lended Ce ents

0"y-ash 'ased 9ort"and 9o%%o"ana Cement ,his is a specia" '"ended cement, produced 'y inter-grinding higher strength >rdinary 9ort"and Cement c"in&er with high +ua"ity processed f"y ash - 'ased on norms set 'y the company's B2 di$ision. ,his uni+ue, $a"ue-added product has hydrau"ic 'inding properties not found in ordinary cements. It is a$ai"a'"e in specia""y designed ;0-&g 'ags. The ad#anta$es of usin$ ACC Fly%ash &ased PPC In concrete made from ordinary cements, moisture reacts with ca"cium hydro!ide in concrete to form ca"cium 'icar'onate, which "eaches out of the concrete, "ea$ing pores that reduce its strength. ACC 0"y-ash 'ased 99C has ingredients which react with ca"cium hydro!ide to form C)C ge", to pro$ide additiona" strength, which actua""y ma&es the concrete grow in strength o$er the years. It a"so produces "ess heat of hydration and offers greater resistance to the attac& of aggressi$e waters than norma" 9ort"and cement. D 9ort"and )"ag Cement ,his is a s"ag-'ased '"ended cement that imparts strength and dura'i"ity to a"" structures. It is manufactured 'y '"ending and inter-grinding >9C c"in&er and granu"ated s"ag in suita'"e proportions as per our norms of consistent +ua"ity. 9)C has many superior performance characteristics which gi$e it certain e!tra ad$antages when compared to >rdinary 9ort"and Cement It is a$ai"a'"e in specia""y designed ;0-&g 'ags. S'e(iality a&out ACC Ps( Compared to >9C, ACC 9)C imparts some important additiona" ad$antages

eduction in free "ime "eaching. E"timate higher strength. Impro$ed wor&a'i"ity, reduced '"eeding as we"" as segregation and corrosion. 2enser, "ess permea'"e concrete, and mortar. /etter resistance to su"phates, ch"orides, and C># and a"&a"i-aggregates reaction. 7ess heat, reduced p"asticity and drying shrin&age. Increased static modu"us of e"asticity.

ACC CEMENT Increased ser$icea'i"ity with "ess def"ection of mem'ers and micro crac&s and reduced cost of construction and maintenance.

A"" these factors ma&e for a strong, dura'"e, and "onger "asting construction. ACC 9)C 'enefits the structure, protects the en$ironment 'y reducing C># emissions and he"ps conser$e energy. :hich is why it is often referred to as an eco-friend"y cement. "ul) Ce ent *et another first in our se$en-decade history of cement in India has 'een the introduction of /u"& Cement, an a"ternati$e to 'agged cement, which is of particu"ar ad$antage to "arge consumers of cement. Internationa""y, the trend is to mo$e cement more and more in "oose form rather than 'agged. In fact, o$er (0 percent cement in the E)A, and other 1uropean countries is transported and so"d in 'u"&, un"i&e in India, where on"y one percent is transported in 'u"&. Ad#anta$es of usin$ ACC "ul) Assured +ua"ity 4o hand"ing from the factory to your site, therefore e!act weight ,amper proof de"i$ery, therefore no adu"teration possi'"e Immediate de"i$ery, therefore no need to stoc& in$entory >rder on"y when you are ready to use, so your money is not "oc&ed up )teady supp"y

ACC CEMENT

S+OT ANA,*S-S OF ACC CEMENT

STRATEGY IS A PATTERN IN A SERIES OF DECISIONS OR ACTIONS. - C14 F 8I4,G/1 < =1((4@

S:>, Ana"ysis e!p"ores the re"ationship 'etween the en$ironmenta" inf"uences and the strategic capa'i"ities of an organi%ation compared to its competitors. ,he importance of ):>, is re$ea"ed 'y the $a"ue of the strategies it generates. A ):>, item that generates no strategies is not important. STREN.T/S. H It is ha$ing a good image and 'rand "oya"ty among consumers. H )er$ice is good H I2ha"ai &arne &e "iyeJ peop"e as& for ACC H 9ercei$ed to 'e of $ery superior +ua"ity cement when compared to others H )e""ing form the $ery first day the shop came in to 'eing B se""s easi"y H ,hey ha$e same price pre$ai"ing for who"esa"e at dea"ersKstoc&iest retai"ers end.

ACC CEMENT +EA0NESS. H ,he competitors are doing much promotiona" acti$ity rather than ACC 7imited thats why it facing more pro'"ems in se""ing of product in the mar&et. H 7ac& of awareness program for consumers.

OPPORTUN-T*. H apid growth is ta&ing p"ace in /ihar and 8adhya 9radesh. 9eop"e are opting for more sta'"e structures and intensi$e use of cement is ta&ing p"ace, e$en go$ernment is spending hea$i"y on infrastructure pro.ects. ,hus, this is the right time to fu""y tap these mar&ets. H As Indian core industry is a"so growing at rate of near"y 10L per annum,it is ha$ing a good future. H 0oreign direct in$estment in infrastructure sector going to increase in coming years, which wi"" increase the demand of cement. H oads are undergoing through the transformation process through which the traditiona" method of road 'ui"ding wi"" 'e rep"aced 'y modern concrete roads.

T/REATS1 7arge num'er of p"ayers in cement industry ma&es it more competiti$e for ACC to carefu""y price its product and at the same time satisfy its dea"ers and customers. H 9"ayers such as 5aypee Cement, 9rism Cement, and /ir"a )amrat are eating up considera'"e mar&et share. H 2ue to Indias e!ponentia" growth many new internationa" cement companies are e!pected in coming years which wi"" 'ring a tide of change and can start price war. H ,he emergence of sma"" p"ayers in this mar&et may increase the competition and start the ma"practices, and hea$y discounts to retai"ers. ,hey can a"so inf"uence many retai"ers 'y gi$ing 'etter profit margin, and other /enefits.

ACC CEMENT

,E2E,S OF STRATE.-C MANA.EMENT

1.C> 9> A,1 71M17 8A4A<1814,A 8 .4.).)e&hsaria is the chairman of ACC cement 7td. ,he deputy chairman is 8r.9au" Cugento'"er and )umeet /aner.ee as C1> and managing director of ACC cement. #./E)I41)) 71M17 8A4A<1814,A
Anand Shu)la3 Chief Peo'le Offi(er Prin(e A4ariah3 /ead % -T Ser#i(es Anand -n$ale3 E5e(uti#e % /u an Resour(e S/U"/ADEEP DAS .UPTA3 Mana$er Pro(ure ent S/A0T- ARORA3 CCPO%Chief Central Pur(hase Offi(e P.0.S-NOR3 D-RECTOR AND COMPAN* SECRETAR* 9

ACC CEMENT Ra6i# Sa5ena /ead%Cor'orate Co uni(ations P.Datta.u'ta -Chief Co er(ial Offi(er

*. 0E4C,I>4A7 71M17 8A4A<1814,A

/>A 2 >0 2I 1C,> ) 8r ) 8 9a"ia 8r 4aresh Chandra 8r 8ar&us A&ermann 8r 8 7 4aru"a 8r 2 3 8ehrotra 8r A )hah 8r )hai"esh Cari'ha&ti
Mr. Anand Shukla, Chief People Officer

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ACC CEMENT

KEYS TOWARDS STRATEGIC PLANNING:-

1. M-SS-ON1 ,eadershi' 8aintain our re"ationship of the Indian cement industry throughout the continuous moderni%ation and e!pansion of our manufacturing faci"ities and acti$ities , and through thresta'"ishment of a wide and efficient mar&eting networ& Profita&ility-Achie$e a fair and reasona'"e return on capita" 'y promoting producti$ity through out the company .rowth- 1nsure a steady growth of 'usiness 'ystrengthening our position in the cement industry. 7uality- 8aintain high +ua"ity of our products and ser$ices and ensure their supp"y their supp"y at fair prices. E8uity% 9romote and maintain fair industria" re"ations and an en$ironment for the effecti$e in$o"$ement, we"fare, and de$e"opment of staff at a"" "e$e"s. Pioneerin$- 9romote research and de$e"opment efforts in the areas of product de$e"opment and energy , and fue" conser$ation and to inno$ate 11

ACC CEMENT and optimi%e producti$ity. Res'onsi&ility- 0u"fi"" our o'"igations to society, specifica""y in areas of integrated rura" de$e"opment and in and in safeguarding the en$ironment and natura" eco"ogica" 'a"ance

2. 2-S-ON

*.O"9ECT-2ES AND .OA,SA I,he company wants to capita"i%e on the synergies seeing the 'ig picture. ,he company wou"d $isua"i%e a 'u''"ing with $im and $ita"ity for occupying a $antage position in the 'est cement companies across the g"o'eJ At ACC we 'e"ie$e that 'eing a passi$e on"oo&er and &eep waiting for "ife to happen something is not the right way to achie$e success. )uccess comes through inno$ation and inno$ation can happen on"y to those who are drawn 'y the un&nown and dri$en 'y the magnitude of cha""enge. ,he performance as a cement industry in the country has prompted e$eryone to pronounce our worthiness . 4.STRATE.-ES.
A. (. C. ). E. .. High on quality !u"to#$% &alu$ an' !u"to#$% !a%$ (%an'ing A'&$%ti"ing *th$% +%o#otional a!ti&iti$" ,a!-ag$" /$t$ntion #a%-$ting 12

ACC CEMENT

ACC Limited has high efficiency state-of art pollution control equipments and devices. Each of its manufacturing units has a separate environment section managed by a qualified environmental engineer and supporting staff. Our plants, mines and townships demonstrate the companys successful endeavors in greening activities as aforestation, tree planting, horticulture, vegetable and cultivation apart from basic landscaping designed to enrich and beautify the environment. Cleaner mining techniques have helped safeguard and conserve mineral resources. n addition, we have ta!en other positive measures such as topsoil conservation, efficient water management system and the treatment of wastes, sewage and effluents. "ome of our plants have become near self reliant in their water requirements. #CC has achieved spectacular results in the utili$ation of two ha$ardous and pollutant industrial waste namely slag from steel plants and fly ash from thermal power stations to ma!e blended cements that have conserved lime stones resources. Over the years, #CC has won several pri$es and certificates of merits for environmental measures underta!en at its various plants and mines. n particular for programs involving greening, forestation, rehabilitation of mines, noise abatement and other visible measures such as tree plantation and water management.

;.2A,UES1
>ur $a"ues are fundamenta" to our success. ,hey are the foundation of our company, define who we are and set us apart from the competition. ,hey under"ie our $ision of the future, our 'usiness strategies and our decisions, actions and 'eha$iors. :e "i$e 'y them. ,hey endure. Core $a"ues >0 ACC C1814,.A 1mpathy, 1mpathy 'egins with "istening ... paying c"ose attention to the wor"d around us ... understanding, appreciating and meeting the needs of those we ser$e, inc"uding consumers, retai" customers, shareho"ders and each other as emp"oyees. >rigina"ityN/eing Authentic and Inno$ati$e, and Integrity. ,hese $a"ues are "in&ed. As we "oo& at our history, we see a story of how our core $a"ues wor& together and are the source of our success

6.Pro$ra

es1The Asso(iated Ce ent Co 'anies ,i ited:ACC@ is an Indian company in the cement manufacturing 'usiness. Its registered office is ca""ed Cement Couse. It is "ocated on 8aharishi 3ar$e oad, 8um'ai. It is a '"ue chip company. ,he stoc& price of this company contri'utes in ca"cu"ating /)1 )ense!. ,he management contro" of the company was ta&en o$er 'y )wiss cement ma.or Co"cim in #004. >n 1 )eptem'er #006 the name of ,he Associated Cement Companies 7imited was changed to ACC 7imited. ,he company is the on"y cement company to get the )uper'rand status in India.

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ACC CEMENT

O.O&6e(ti#es1
ACC 7imited is Indias foremost manufacturer of cement with a countrywide networ& of factories and mar&eting offices. 1sta'"ished in 1(*6, ACC has 'een a pioneer and trend-setter in cement and concrete techno"ogy. ACCs 'rand name is synonymous with cement and en.oys a high "e$e" of e+uity in the Indian mar&et. Among the first companies in India to inc"ude commitment to en$ironment protection as a corporate o'.ecti$e, ACC has won se$era" pri%es and acco"ades for en$ironment friend"y measures ta&en at its p"ants and mines. ,he company has a"so 'een fe"icitated for its acts of good corporate citi%enship. .Among the first companies in India to inc"ude commitment to en$ironmenta" protection as one of its corporate o'.ecti$es, the company insta""ed sophisticated po""ution contro" e+uipment as far 'ac& as 1(66, "ong 'efore po""ution contro" "aws came into e!istence. ,oday each of its cement p"ants has state-of-the art po""ution contro" e+uipment and de$ices. ACC p"ants, mines and townships $isi'"y demonstrate successfu" endea$ours in +uarry reha'i"itation, water management techni+ues and Pgreening acti$ities. ,he company acti$e"y promotes the use of a"ternati$e fue"s and raw materia"s and offers tota" so"utions for waste management inc"uding testing, suggestions for reuse, recyc"ing and co-processing. ,oday we define Cor'orate So(ial Res'onsi&ility as the way a company 'a"ances its economic, socia" and en$ironmenta" o'.ecti$es whi"e addressing sta&eho"der e!pectations and enhancing shareho"der $a"ue. The ACC /oard comprises e!ecuti$e, non-e!ecuti$e, and nominee directors. ,his group is responsi'"e for determining the o'.ecti$es and 'road po"icies of the Company - consistent with the primary o'.ecti$e of enhancing "ong-term shareho"der $a"ue. ,he /oard meets once a month.

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ACC CEMENT

STRATEGIC MANAGEMENT PROCESS

0T/ATE12C .*/M34AT2*N 1. FRAMING MISSION AND OBJECTIVES M-SS-ON #CC %td. drives their mission statements from a particular set of tas!s. &hey are called upon to perform in the light of their individual, national or global priorities. ndian Cement industry into a 'lobally strong and competitive industry. O"9ECT-2ES5 ACC 7imited is Indias foremost manufacturer of cement with a countrywide networ& of factories and mar&eting offices. 1sta'"ished in 1(*6, ACC has 'een a pioneer and trend-setter in cement and concrete techno"ogy. ACCs 'rand name is synonymous with cement and en.oys a high "e$e" of e+uity in the Indian mar&et. Among the first companies in India to inc"ude commitment to en$ironment protection as a corporate o'.ecti$e, ACC has won se$era" pri%es and acco"ades for en$ironment friend"y measures ta&en at its p"ants and mines. ,he company has a"so 'een fe"icitated for its acts of good corporate citi%enship. The ACC /oard comprises e!ecuti$e, non-e!ecuti$e, and nominee directors. ,his group is responsi'"e for determining the o'.ecti$es and 'road po"icies of the Company - consistent with the primary o'.ecti$e of enhancing "ong-term shareho"der $a"ue. ,he /oard meets once a month. .Among the first companies in India to inc"ude commitment to en$ironmenta" protection as one of its corporate o'.ecti$es, the company insta""ed sophisticated po""ution contro" e+uipment as far 'ac& as 1(66, "ong 'efore po""ution contro" "aws came into e!istence. ,oday each of its cement p"ants has state-of-the art po""ution contro" e+uipment and de$ices. ACC p"ants, mines and townships $isi'"y demonstrate successfu" endea$ours in +uarry reha'i"itation, water management techni+ues and Pgreening acti$ities. ,he company acti$e"y promotes the use of a"ternati$e fue"s and raw materia"s and offers tota" so"utions for waste management inc"uding testing, suggestions for reuse, recyc"ing and co-processing. ,oday we define Cor'orate So(ial Res'onsi&ility as the way a company 'a"ances its economic, socia" and en$ironmenta" o'.ecti$es whi"e addressing sta&eho"der e!pectations and enhancing shareho"der $a"ue. 2. ANALYSING OF INTERNAL ENVIRONMENT

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ACC CEMENT ACC C1814, CA) 0>77>:I4< ), 14<,C It is ha$ing a good image and 'rand "oya"ty among consumers. H )er$ice is good H 9ercei$ed to 'e of $ery superior +ua"ity cement when compared to others H ,hey ha$e same price pre$ai"ing for who"esa"e at dea"ersKstoc&iest retai"ers end.
:1A341))

,he competitors are doing much promotiona" acti$ity rather than ACC 7imited thats why it facing more pro'"ems in se""ing of product in the mar&et. 3. ANALYSING OF EXTERNAL ENVIRONMENT 6E 0EE .*44*62N1 *,,*/T3N2T2E0 .*/ *3/ (302NE00

H As Indian core industry is a"so growing at rate of near"y 10L

per annum,it is ha$ing a good future. H 0oreign direct in$estment in infrastructure sector going to increase in coming years, which wi"" increase the demand of cement. H oads are undergoing through the transformation process through which the traditiona" method of road 'ui"ding wi"" 'e rep"aced 'y modern concrete roads.

4) Gap Analys s!" As the main aim is to satisfy the customer demand so it shou"d see that the gap 'etween the customer and organi%ation is proper"y 'ui"ded up. 5) F#a$ n% Al&'#na& (' s&#a&'%y 5-After ma&ing the gap and ):>, ana"ysis the company shou"d accomp"ish the o'.ecti$e of the firm. 6) C)**s n% &)' s&#a&'%y 5- It fo""ows focus strategy as its main aim is to go wor"d wide. II) STRATEGIC EVALUATION51) FORMULATION OF PLANS, PROGRAMMES AND PROJECTS 5- 27 you a%$ a lin$ #anag$% o% 7un!tional $8+$%t o&$%"$$ing a nu#9$% o7 9u"in$""$" +%o7it !$nt%$" o% o+$%ating unit" you a%$ li-$ly to 9$ 7a!ing tough !hall$ng$". 2t i" ha%' to a'' &alu$ an' $a"y to #a-$ thing" :o%"$. Group Level Strategy i" a uniqu$ o++o%tunity 7o% you to %$thin- you% %ol$ in !%$ating &alu$. (a"$' on th$ g%oun'-9%$a-ing 16

ACC CEMENT %$"$a%!h o7 An'%$: Ca#+9$ll an' Mi!ha$l 1ool' th$ +%og%a##$ i" a9out you% ;o9 at it" #o"t &i"i9l$5 7un'a#$ntal !hoi!$" that a77$!t 9u"in$"" +$%7o%#an!$. 2) PROJECT IMPLEMENTATION:- ACC has a uni+ue trac& record of inno$ati$e research, product de$e"opment and specia"i%ed consu"tancy ser$ices. :ith more than se$en decades of rich e!perience in prospecting for raw materia"s, mining, setting up and managing cement p"ants of different si%es, techno"ogies and processes. :e are proficient in managing capti$e therma" power p"ants and now a"so ha$e a few power p"ants 'ased on wind energy. >ur "arge team of ta"ented scientists, engineers and technocrats are e!perienced in meeting the needs of the cement industry 'oth in India and in many other countries. In particu"ar we ha$e a successfu" trac& record in moderni%ing o"d techno"ogy 'ased cement p"ants to impro$e their operationa" economy and a"so in the design B engineering of new techno"ogy 'ased cement p"ants.

) PROCEDURAL IMPLEMENTATION:- ,he cement p"ants of ACC 7td are "ocated in $arious regions of the country in a num'er of states. ,he gadgets and e+uipments are of high standards and comp"y with the internationa" standards. 9resent"y, there are around 1# cement p"ants of ACC 7td which cater to the different mar&et segments of the country. ,he cement p"ants wor& in coordination with each other and a"so independent"y to increase the share in the mar&et. A"" the ACC 7td. Cement 9"ants use the cutting edge techno"ogies and ser$ices which in turn produce high +ua"ity cement 'rands. )et up in the year 1(*6, ACC has a"ways wor&ed dedicated"y to produce some of the 'est 'rands of cement and its 'usiness strategy is 'ased on pro$iding the 'est of products to the changing consumer mar&et in the country and the wor"d. ,he fo""owing ta'"e pro$ides a genera" idea of the ACC 7td. Cement 9"ants 4)RESOURCE ALLOCATION:A"" the ACC 7td. Cement 9"ants use the cutting edge techno"ogies and ser$ices which in turn produce high +ua"ity cement 'rands. )et up in the year 1(*6, ACC has a"ways wor&ed dedicated"y to produce some of the 'est 'rands of cement and its 'usiness strategy is 'ased on pro$iding the 'est of products to the changing consumer mar&et in the country and the wor"d. 5)STRUCTURAL IMPLEMENTATION5-. ,he cement p"ants of ACC 7td are "ocated in $arious regions of the country in a num'er of states. ,he gadgets and e+uipments are of high standards and comp"y with the internationa" standards. 9resent"y, there are around 1# cement p"ants of ACC 7td which cater to the different mar&et segments of the country. ,he cement p"ants wor& in coordination with each other and a"so independent"y to increase the share in the mar&et.

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ACC CEMENT

6) FUNCTIONAL IMPLEMENTATION:- The high +ua"ity cement that is manufactured and e!ported 'y ACC 7td is produced in the ACC 7td. Cement 9"ants. ACC 7td is one of the front runners in the cement industry in India and produces some of the 'est +ua"ity cement in the country. It has a significant mar&et share in the segments of housing, rea" estate, infrastructure and other de$e"opment pro.ects. :ith more and more de$e"opmenta" pro.ects coming up, the profit and the mar&et share of the company is e!pected to rise at a considera'"e rate. !) "E#AVIOURAL IMPLEMENTATION:-,he reaction of the emp"oyee and customer can 'e imp"emented i.e. either positi$e or negati$e. depends upon the pro.ects whether it was customer oriented or company re"ated.

III) STRATEGIC EVALUATION:1. SETT-N. OF STANDARDSA- As per the standards set 'y the company the emp"oyees has to function. A"ong with the standards the company shou"d not forget it u"timate o'.ecti$e or goa"s. 2. MEASUREMENT OF PERFORMANCESA-,he set standards are then measured with the actua" performance. 3. COMPAR-SON OF ACTUA, STANDARD +-T/ STANDARDSA-the comparison after measuring is e$a"uated on the 'ases of performance which can positi$e or negati$e . it means the de$iating in achie$ing the targets. 4. Analysin$ the de#iationA- for egA- the standards was to produce 1000 units 'ut actua" production is (00 the it is ca""ed negati$e de$iation.so it shou"d &ept in mind whi"e e$a"uating a performance . 5. Ta)in$ (orre(ti#e easuresA-after doing a"" e$a"uation the proper measures are re+uired to 'e ta&en.

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ACC CEMENT

BCG Ma&# + OF ACC CEMENT

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ACC CEMENT

According"y, the /C< matri! di$ides productsK'usinesses into four categoriesA H Stars1 ,hese high growth products in a fast growing mar&et, need more resource commitments. H Cash Cows1 ,hese are "ow growth, high mar&et share products, where minima" in$estments are en$isaged. Indeed, cash cows pro$ide the cash f"ows that support other 'usinesses. H 7uestion Mar)s1 ,hese are "ow mar&et share 'usiness units in high growth mar&ets. In$estment is needed to 'ui"d them into stars.. H Do$s1 ,hese are "ow growth and "ow mar&et share 'usinesses which generate .ust enough cash to maintain themse"$es. ,hey are 'usinesses from which the company is "i&e"y to withdraw in the near future. In T)' a,*(' $a&# + - ACC .alls n &)' /0a1#an& *. 2 CAS3 CO45 6 &) #'sp'7& &* &)' $a#8'& l'a1'#. T)' 7 #7l' s 9' #'p#'s'n&s &)' a,s*l0&' $a#8'& s)a#' :11.1;<= *. ACC n &)' 7'$'n& n10s&#y.

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ACC CEMENT

>S MC?INSEY MATRIX

T$% S%&%' E(%)%'*+

Strate$y1 the p"an de$ised to maintain and 'ui"d competiti$e ad$antage o$er the competition.

Stru(ture1 the way the organi%ation is structured and who reports to whom. Syste s1 the dai"y acti$ities and procedures that staff mem'ers engage in to get the .o' done.

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ACC CEMENT

Shared 2alues1 ca""ed Qsuperordinate goa"sQ when the mode" was first de$e"oped, these are the core $a"ues of the company that are e$idenced in the corporate cu"ture and the genera" wor& ethic.

Style1 the sty"e of "eadership adopted. Staff1 the emp"oyees and their genera" capa'i"ities. S)ills1 the actua" s&i""s and competencies of the emp"oyees wor&ing for the company.

,he O) mode" can 'e used in a wide $ariety of situations where an a"ignment perspecti$e is usefu", for e!amp"e to he"p youA

Impro$e the performance of a company. 1!amine the "i&e"y effects of future changes within a company. A"ign departments and processes during a merger or ac+uisition.

;! Stru(ture1% ,he ACC /oard comprises e!ecuti$e, non-e!ecuti$e, and nominee directors. ,his group is responsi'"e for determining the o'.ecti$es and 'road po"icies of the Company consistent with the primary o'.ecti$e of enhancing "ong-term shareho"der $a"ue. ,he /oard meets once a month. ,wo other sma"" groups of directors - comprising )hareho"ders'KIn$estors' <rie$ance Committee and Audit Committee of the /oard of 2irectors - a"so meet once a month on matters pertaining to the finance and share discip"ines. 2uring the "ast decade, there has 'een a stream"ining of the senior management structure that is more responsi$e to the needs of the Company's prime 'usiness. A 8anaging Committee comprising, in addition to the 8anaging 2irector and the two e!ecuti$e directors, the presidents representing mu"tifarious discip"inesA finance, production, mar&eting, research and consu"tancy, engineering and human resources - meets once a wee&. /esides these 'odies, there are senior e!ecuti$es and other regiona" managers - 'ased at the Company's corporate office, and at its mar&eting offices and manufacturing units - who contri'ute to the de$e"opment and operation of the $arious functions. :hi"e these groups form the core management team that frames and guides corporate po"icy, ACC is proud of its manpower strength of a'out (,000 peop"e, who comprise e!perts in $arious discip"ines assisted 'y a dedicated wor&force of s&i""ed persons. Ruite a num'er of them ha$e "ogged many years of ser$ice with the organi%ation. ,hey come from a"" parts of the country and 'e"ong to a $ariety of ethnic, cu"tura" and re"igious 'ac&grounds. /ecause of such a cosmopo"itan ma&e-up, ACC can right"y 'e said to em'race within its fo"d a fami"y that forms a 'mini-India'

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ACC CEMENT A"though the companies function under a <roup um're""a, each of these companies is setup as an independent "imited "ia'i"ity company comprising of their own /oards, 8anaging 2irectors and 8anagement ,eam responsi'"e for a"" aspects of its operations. Cuman esources, 7ega", 0inance and Administration departmenta" functions are centra"i%ed at <roup "e$e". <! Staff1% ACC cement is made up of a carefu""y se"ected '"end of the finest minds with di$erse 'ac&grounds, s&i""s and e!perience. :ith operations in nine countries, we continua""y "earn from our geographica""y di$erse en$ironments to 'ring a'out synergies of e!perience and creati$ity, as we generate $a"ue in 'usiness. . ,his is achie$ed through continuous training and de$e"opment to increase &now"edge, s&i""s and o$era"" effecti$eness. =! Shared 2alues1% S :e succeed through satisfied customers S we de"i$er +ua"ity and e!ce""ence in a"" we do S :e use techno"ogy to de$e"op mar&et "eadership S :e $a"ue our emp"oyees S :e 'eha$e responsi'"y as corporate citi%ens >! S0-,,S 0ew of the trainees were i""iterate, most of the participants were "iterate and few of them ha$e 'een appeared the secondary "e$e" of education. Apart from the gainfu" emp"oyment s&i"" 'ui"ding =$ocationa"@ training, the trainees residing at the ACC center were pro$ided 'asic "iteracy c"asses and "ife s&i""s training. /asic "iteracy c"asses were conducted for i""iterate. ,he c"asses were operated twice dai"y most"y in the morning and in the e$ening. )imi"ar"y, the "ife s&i"" training was pro$ided to a"" the trainees during their stay at the center. ,he content of the "ife s&i"" training . ,his "ife s&i"" training aimed to he"p the trainees to tac&"e the ad$erse situation that is possi'"e to happen during their future "i$es.

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ACC CEMENT

?! STRATE.*. Cigh on +ua"ity, customer $a"ue and customer care /randing Ad$ertising >ther promotiona" acti$ities 9ac&ages etention mar&eting

6) STYLE :- ACCs registered office was first "ocated at 1sp"anade Couse in )outh 8um'ai, a gracefu" edifice that sti"" stands out in its neigh'ourhood. ,he head office then shifted to its own premises in Cement Couse shown here. ,he address of this state"y 'ui"ding was then 4um'er 1, Rueens oad, Churchgate. An a""-India competition in 1(*? had in$ited "eading architects of the time to send in their designs of which this e"egant design made 'y /a""ardie ,hompson B 8athews was chosen as the winning entry. :or& on its construction 'egan in 1(*( and was comp"eted during the :ar period. ,he 'ui"ding was occupied 'y the oya" Air 0orce and $acated on"y in 1(46. In #00(, a uni+ue pro.ect, has transformed Cement Couse into an energy efficient en$ironment-friend"y 'ui"ding. Its attracti$e refur'ished faTade now houses an u"tramodern office e+uipped with space-sa$ing modu"ar wor&stations, access contro" and inte""igent "ighting with motion and "ight sensors, waste management systems and water sa$ing de$ices set amid greenery and a centra" atrium that further e!pands the sense of "ight and space Its attracti$e refur'ished faTade now houses an u"tramodern office e+uipped with state-of-theart inte""igent "ighting and green

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ACC CEMENT !) SYSTEM: - )i77$%$nt 9%an!h$" o7 ACC CEMENT 7ollo: 'i77$%$nt "y"t$# 9ut on$ thing i" !o##on a#ong all i" th$i% !on!$%nt%ation a" th$y a%$ thin-ing 7%o# th$ +%o"+$!ti&$ o7 !u"to#$% "ati"7i!ation

), EC,E 1 >0 ACC C1814,

. ,he cement p"ants of ACC 7td are "ocated in $arious regions of the country in a num'er of states. ,he gadgets and e+uipments are of high standards and comp"y with the internationa" standards. 9resent"y, there are around 1# cement p"ants of ACC 7td which cater to the different mar&et segments of the country. ,he cement p"ants wor& in coordination with each other and a"so independent"y to increase the share in the mar&et. A"" the ACC 7td. Cement 9"ants use the cutting edge techno"ogies and ser$ices which in turn produce high +ua"ity cement 'rands. )et up in the year 1(*6, ACC has a"ways wor&ed dedicated"y to produce some of the 'est 'rands of cement and its 'usiness strategy is 'ased on pro$iding the 'est of products to the changing consumer mar&et in the country and the wor"d. ,he fo""owing ta'"e pro$ides a genera" idea of the ACC 7td. Cement 9"ants. )2<202*NA4 0T/3CT3/E ACC CEMENT ,4ANT0 AC/*00 2N)2A C*/,*/ATE *..2CE-M3M(A2=MAHA/A0HT/A> /E12*NA4 *..2CE0 EA0TE/N /E12*N-?*4?ATA N*/THEN /E12*N-NE6 )E4H2 0*3TH AN) 6E0T /E12*N-,3NE Na e of the Co 'any ,o(ation ACC 7td. ACC 7td. =<@ ACC 7td. ACC 7td. ACC 7td. ACC 7td. <aga" ,i&aria 7a&heri 3ymore Chai'asa )indri

State Cimacha" 9radesh Ettar 9radesh a.asthan 8adhya 9radesh 5har&hand 5har&hand

Pro(ess Used 2ry <rinding Enit 2ry 2ry Chai'asa <rinding Enit

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ACC CEMENT ACC 7td. ACC 7td. ACC 7td. ACC 7td. - 4ew ACC 7td. ACC 7td. 5amu" Chanda :adi :adi 8acheria" 8adu&&arai Chhattisgarh 8aharashtra 3arnata&a 3arnata&a Andhra 9radesh ,ami" 4adu 2ry and )emi-2ry 2ry 2ry 2ry <rinding Enit )emi-2ry

T*PES OF STRATE.-ES
-NTERNA, STRATE.* FOR+ARD -NTE.RAT-ON.ACC C1814, has created and de$e"oped an en$ironment that ensures continua" impro$ement in our 'usiness processes. In the same direction, this integration wi"" he"p us in proacti$e"y meeting the e!pectations of customers, sta&eho"ders and the re+uirements of the regu"ators whi"e on the other hand wi"" 'e usefu" in uti"i%ing our resources more efficient"y and effecti$e"y.J they are committed to achie$e customer satisfaction 'y ensuring e!ce""ence of performance in a"" our offerings and ser$ices
/OR-@ONTA, -NTE.RAT-ONA 2t in&ol&$" a''ition o7 +a%all$l n$: +%o'u!t" to th$ $8i"ting +%o'u!t lin$.Thi" #ay ha++$n int$%nally o% $8t$%nally int$%nally a !o#+any #ay '$!i'$ to $nt$% a +a%all$l +%o'u!t #a%-$t in a''ition to th$ $8i"ting +%o'u!t lin$. E8t$%nally a !o#+any !o#9in$" :ith a !o#+$ting 7i%#. 0$&$n "#all !$#$nt 7i%#" !o#9in$' an' 7o%#$' A""o!iat$' C$#$ntCo#+ani$" =ACC>.

-NTENS2E STRATE.* A! PRODUCT DE2E,OPMENT% Product 2e$e"opment has a"ways 'een an important acti$ity at ACC, arising out of a focus on +ua"ity and process impro$ement. It has 'een a constant partner, dri$ing research, inno$ation and e$a"uation. In 1(64, a centra"i%ed research faci"ity - the Centra" esearch )tation =C )@ was esta'"ished in ,hane. ,he research comp"e! now renamed as ACC ,hane Comp"e!, spread o$er an area of ?000 s+ m has modern "a's with the "atest e+uipment and manned 'y high"y +ua"ified scientists and techno"ogists who carry out product de$e"opment wor& in cement and a""ied fie"ds. ACC has effecti$e"y p"edged its reputation as the mar&et "eader in the +ua"ity of cement. 8aintaining this "ead ca""s for harnessing the resources and e!pertise of the company - from app"ied research and production to mar&eting. According"y, a"" ACC factories are e+uipped with state-of-the-art process contro" instrumentation and associated +ua"ity contro" and testing "a'oratories. ,rained engineers, chemists and technicians man these. ,he Centra" 7a'oratory 26

ACC CEMENT at ACC ,hane Comp"e! is used as a reference "a'oratory for diagnosis and reso"$ing specific trou'"e-shooting cases. As a resu"t of this focus on +ua"ity, ACC cement specifications e!ceed those set 'y /I) 'y a wide margin. ,oday, a"" ACC cement p"ants ha$e the I)> (001 Rua"ity )ystems certification. ,his demonstrates our tradition of pro$iding re"ia'"e and consistent +ua"ity through the app"ication of modern techno"ogy, and .ustifies the preferences of a nationwide customer 'ase.

.ENERA, STRATE.-ES COST ,EADERS/-P1 ACC has )tri$ed to 'ecome a cost "eader 'y means of setting up capti$e power p"ants, andKor up-gradation of techno"ogy to enhance producti$ity,.A ACC is one of the most profita'"e cement companies in the country. It produces cement at the "owest cost in India due to supp"y of power from capti$e power p"ants, use of petco&e =an a"ternate and cheaper fue"@ in power p"ants, pro!imity to &ey mar&ets "eading to "ower outward freight costs. o ACC has a po"icy of supporting its cement p"ants with capti$e power p"ants which pro$ide for most of its power re+uirements. As a resu"t power is a$ai"a'"e to )hree at a cost of s#.0; p.u compared to s ; p.u. from the state grid. 1!pansion in cement capacity 'eing accompanied with e!pansion in power p"ant. ACC cement is an efficient user of power, at on"y OO3wh per ton compared to the industry a$erage of (0-(;3wh per ton. >ACC cement a"so has a "ocationa" ad$antage compared to others.

Company (eport ")" (esearch

*+th#pr ,0

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ACC CEMENT

RECOMMENDAT-ONS
ACC C1814, is high"y focused on its future o'.ecti$es B e!pansion p"ans, 'ut at the same time it has to maintain a 'a"ance 'etween the present p"an B the future one. >n the 'asis of strategic ana"ysis fo""owing recommendations wi"" he"p in achie$ing its future goa"s effecti$e"y B efficient"yA H ACC 7,2 must focus on its Mision B 8ission in order to attain its

o'.ecti$e. H ACC 7,2 shou"d focus on e!panding its mar&et in order to gra' the

mar&et shares. H It shou"d a"so try to ma!imi%e the shareho"ders wea"th. H ACC 7,2 shou"d not choose those pro.ect which may di"ute the 'rand

name .ust for the sa&e of gaining mar&et shares. H It shou"d focus on to con$ert itse"f from Ruestion 8ar&s to )tars. H ACC 7,2 has a high growth potentia"s, so it shou"d try to raise funds

time"y in order to meet its target. H ACC 7,2 shou"d not do o$erpromise as it wi"" deteriorate its goodwi"". H ACC 7,2 must focus on its competitors strategy=ies@ in order to gain

a competiti$e edge.

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ACC CEMENT H ACC 7,2 shou"d try to go for di$ersification to minimi%e ris& factor B

to e!p"ore new mar&et as we"".

CONCL@SION
)eeping pace with changing times and an ever-growing need for speciali$ed services, #CC has begun offering its mar!eting e.pertise and distributaries facilities to other producers in cement and related areas. /owever a precondition of all such agreement is quality control supervision to be carried out by an #CC e.pert located at the franchisees plant. Each of the regional 0ar!eting offices has a customer services cell that is manned by qualified civil engineers. &hese, in addition to handling after-sales servicing, function as advisory bodies that can help customers, ma!e the right choice of cement for a specific area of application. #CC can provide e.pert advice on getting the best value from cement and offer assistance on related issues in civil construction pro1ects. 2esides this, technical boo!s3boo!lets on cement, concrete and building construction and maintenance are regularly must be available for the benefit of the customers. n addition to this, #CC also publish free boo!let, which profiles the latest information on concrete research, design, construction and maintenance. ,hus to conc"ude it can 'e said that acc cement has its 'ranches spread a"" o$er India #CC %imited company product are the profitable not only in ndia but also in the whole world..

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ACC CEMENT

REFERENCE
WEBSITES:
www.acclimited.com www.ibef.org3industry3cement.asp. www.as!wi!i.com www.acchelp.com www.as!acc.com

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