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  • MOS End Sem QP 2013

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    Mohd Imtiaz
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    This document contains questions related to services marketing. It asks the reader to: 1) Summarize three of the following concepts: zone of tolerance, paradigms in services marketing, service blueprinting, or service quality. 2) Choose one of the options to explain ways services can be classified or explain the gaps model of service quality. 3) Choose one of the options to write about pricing strategies in services marketing or explain what is meant by service distributions. 4) Choose two of the options to discuss the characteristics of financial services or marketing mix strategies related to the insurance sector. 5) Choose two of the options to explain the challenges of globalization of services or how the Indian service sector is

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    This document contains questions related to services marketing. It asks the reader to: 1) Summarize three of the following concepts: zone of tolerance, paradigms in services marketing, service blueprinting, or service quality. 2) Choose one of the options to explain ways services can be classified or explain the gaps model of service quality. 3) Choose one of the options to write about pricing strategies in services marketing or explain what is meant by service distributions. 4) Choose two of the options to discuss the characteristics of financial services or marketing mix strategies related to the insurance sector. 5) Choose two of the options to explain the challenges of globalization of services or how the Indian service sector is

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    6 views1 page

    MOS End Sem QP 2013

    Uploaded by

    Mohd Imtiaz
    This document contains questions related to services marketing. It asks the reader to: 1) Summarize three of the following concepts: zone of tolerance, paradigms in services marketing, service blueprinting, or service quality. 2) Choose one of the options to explain ways services can be classified or explain the gaps model of service quality. 3) Choose one of the options to write about pricing strategies in services marketing or explain what is meant by service distributions. 4) Choose two of the options to discuss the characteristics of financial services or marketing mix strategies related to the insurance sector. 5) Choose two of the options to explain the challenges of globalization of services or how the Indian service sector is

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1.

    Write short notes on any three of the following: (a) (b) (c) (d) Zone of Tolerance Paradigms in services marketing Service bl e!rinting Service " ality

    #. $nswer any one of the following: (a) What are the different ways in which services can be classified% &'!lain. (b) &'!lain the ga!s model of service " ality. (. $nswer any one of the following: (a) Write a detailed note on !ricing strategies in service marketing. (b) What do yo mean by service distrib tions% What are the o!tions available to service organi)ations for delivery of services thro gh intermediaries% *. $nswer any two of the following: (a) What are the characteristics of financial services% &'!lain. (b) +isc ss the marketing mi' strategies related with ins rance sector. ,. $nswer any two of the following: (a) What are the challenges of globali)ation of services% &'!lain. (b) -ow .ndian service sector is entering in the global market% /ist five service sectors in which .ndia is doing well globally.

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