YOUR Workout

May 23rd, 2011- July 23rd, 2011

Purpose Statement: It is the goal of Holiday Inn and Suites to create an atmosphere which helps each customer enjoy and relax during their stay. YOUR workout will use a uni ue !lend of water aero!ics" #ilates and yoga exercises to help each customer reconnect and reju$enate mind" !ody and spirit. %o ha$e at least & participants each session 'ustomers to include mothers" children and families" employees (n expressed need for some form of a a uatics class" YOUR )orkout is new and has ne$er %ime of classes" indi$idual needs greater effort needs to !e spend reaching out to customers in terms of exercise options no history" easy promotional opportunities" similar progress no history" accurate contact information" little relationship with alumni" time constraint community outreach" changing attitudes" !udge !enefits" recruiting !enefits" positi$e alumni relationships poor college experience" economy" management YOUR )orkout +Your Opportunity to Unwind and Relax, -y hourly salary" free to all guests and employees .irginia /each Holiday Inn and Suits* !each front and pool side Room flyers" 0le$ator flyers" #ool side announcements 1e$elop outline" marketing mix #romotional" de$elop class structure Run through with current employees Open to pu!lic" promote" de$elop" re2e$aluate

Market n! O"#e$t %es: Pu"l $ Relat on &ud t: Pu"l $s: Pu"l $s' Per$ept on: Pu"l $s' (on$erns: )%aluat on: S tuat on &nalys s: Stren!t*s: Weaknesses* Opportun t es: +*reats: Market n! M ,: Produ$t: Pr $e: Pla$e: Promot on: -mplementat on: 1st P*ase: 2nd P*ase: 3rd P*ase: .t* P*ase: