MANAGEMENT

THOUGHT

“ If you are trying to persuade

people to do something or buy
something, you should their
language, the language in which
they think!”
 PIZZA HUT

 At Bangalore in
June 1996.

Service a large
customer base
across the country.
PIZZA HUT IN
INDIA
Pizza is a food foreign to the
Indian plate.
‘Think Global and Act Local’
A firm footing over the years
by imbibing Indian values and
tastes.
Menu, ambience and position.
 TARGET
AUDIENCE
To satisfy customer by
offering them the best.

The young adult (18-29 years) is

the target customer.
COMPETITORS
IN INDIA
Domino’s Pizza Smokin’ Joes
PRODUCTS
PRODUCT MIX
Pizza

Sides

Soft drinks & juices

PRODUCT LINE
PIZZA
Pepperoni Super
Lovers Supreme
 Beef & Veggie Chicken &
supreme Veggie supreme
Veggie Classic
Supreme Mediterranean
BBQ Chicken Classic Chicken
Lover & Bacon
BBQ Meat Classic
Lovers Margherita
 SIDES
Garlic Bread Traditional
Chicken Wings
Outback Ribs

• Pastas
 SOFTDRINKS
Pepsi
Pepsi Max
Sunkist
Solo
Mountain Dew
7’ UP
FEATURES OF
PRODUCT
Style
Shape
Design
Color
Quality
Size of Pizzas & Sides
 Services
Quick services is provided by
Pizza Hut restaurant.

It the No. 1 most trusted Brand

which adds to Company honour
for Quick Service restaurant.
 BRANDING OF
PIZZA HUT
1. Trusted Food Brand in India.
2. Quick Service Restaurant Company
in India from last 3 years.
3. Trusted Brand among consumers
ages 21 to 40 years.
4. It is among top 10 Global Brands-
for earning trust & loyalty of
consumers in India,
PACKAGING
Generally paper is used for making
Pizza Box because of 3 reasons:
Economical.
It has substantial stacking
strength.
It resists condensation build-up
on the interior surfaces.
Pizza packaging had started in the
year 1940.
First package was combination of
paper bag and a corrugated
square.
 Good But lacked
things
Stacking
Convenient strength
Heat retention
Highly Product
economical protection
capability
 In1960
Corrugated Pizza Box was introduced.

In 1970
2-for-1 concept was introduced.
PRICING
PLACE
 Pizza Hut on
expansion spree
Expansion plan.
100 outlets in next 18 months.
Expansion program: Investment of over
Rs.75 crore.
Becoming accessible.
“Pizza Hut claims that most of the
outlets have now attained BEP which has
helped surplus on the company’s expansion
plans.”
Capital required to
start a Pizza Hut
Outlet
While the investment per restaurant
comes to Rs 1.5-2 crore, it is about Rs 75-80
lakh, not including real estate, infrastructure,
supply chain management and marketing
expenditure. A major part of the investment in
each outlet goes in interiors and equipment as
most of the Pizza Hut outlets operate on a
regular lease or collaborative agreement basis
wherein the franchisee has a revenue sharing
arrangement with the property owner.
 PIZZA HUT
OUTLETS

In World:
 Over 12500 restaurants. In more than
91 countries.
 Serving over 1.7 million pizzas to nearly
4 million customers.
In India:
70 restaurants across 36 cities.
Entering: Nasik, Lucknow, Cochi.
Having set up a presence in 13 metro and
second rung cities with 36 outlets.
Preparing to enter in 3rd rung cities-
Indore, Bhopal, Vapi, Rajkot, Trivandrum,
Mangalore, Mysore.
Freshly added in Goa & Secundrabad.
Over 38,000 customers waking everyday
in its outlets.
COVERAGE
Distribution Through
Franchise

Four franchise in India.

Pizzeria Pure Foods: Chennai, Pune.
Devyani international: North India.
Wybridge: Mumbai.
Dodsal: Maharashtra, Madhya
Pradesh, Andhra Pradesh, Karnataka&
Kerala.
 Distribution
through Delivery
Aims at provide products at the
requested delivery time.
Delivers orders to your door steps.
Products are subject to availability.
If the desired product is not
available, Pizza Hut may offer you a
reasonable substitute of equivalent
quality and price.
PROMOTION
 towards
connecting
with the Indian
consumer
International brand with Indian heart.
Indianisation campaign:
• Products with Indian toppings.
• Vegetation Pizzas.
• Jain Pizzas.
ADVERTISING

“Good advertising does not

circulate information. It
penetrates the public minds
with desires and beliefs.”
 ADVERTISING
STRATERGY

Two fold:-
2.Indianising the brand by reflecting Indian
values.
3.Pizza is a catalyst that brings people
together.
 AD spend 10-12 crore annually
Media Mix- print, television,
radio.
 HISTORY OF
ADVERTISEMENTS

No brand mascot.
Pizza Head Show.
Dougie the delivery boy.
Celebrity advertising.
PROMOTIONAL
CAMPAIGNS
The Palat theme
stuffed crust Pizza.
Treat bundles ‘Treat
You Just Can’t Beat’-
Javed Jaffrey.
 Freshizza
•Maliaka Arora Khan
•Boman Irani.
•Satish Shah.
•AD conceptualized by JWT.

 Nutrition Calculation.
PIZZA HUT,
The Favorite
Haunt
CONCLUSION

“You must have the mind

share before you have the
market share.”