Odlukom Nastavno naunog vea br. 301/13 od 08.09.2013.

godine
odobreno na
Fakultetu za obrazovanje diplomiranih pravnika i
diplomiranih ekonomista za rukovodee kadrove
za kolsku 2013/2014. godinu.

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I ........................................................................ 8
1.1 .............................................................. 9
1.1.1 ........................................................................................11
1.1.2 ......................................................................11
1.1.3 .............................................................................................12
1.1.4 .........................................................................................................12
1.1.5 .......................................................................................................13
1.2 ...............................................................................13
1.2.1 ...................................................................16
1.3 .....................................................................................................17
II ........................................18
2. ..................................................................................................18
2.1 ..................................................................................................20
2.2 - .........................................................................................22
2.3

..........................................24

2.3.1 : .........................................................25
2.3.2 : .......................28
2.3.3 : ............................................................29
2.4

???.....................................31

2.5 ........................................32
2.5.1 ..................................................................35
2.6. .....................36
2.6.1

................................................37

2.6.2

.....................37

2.6.3

.....................................................................39

2.7

..........................................................41

2.7.1 ,
...................................................................43
2.7.2

.........................................................................................45

2.7.4 ............................47
2.8

...........................48

III .........................................................................50

3.

.................50
3.3.2 ...............................................50
3.1

............................................................................................52

3.2 ......................................................................................53
3.3 .........................................................54
3.4 ........................................................................................56
3.5

.........................58

3.6

..............................................................59

3.6.1

.......................................................................................61
3.6.2

3.7

.............................................62

...........................................................................65
3.7.1

.......................................65

3.7.2 ...................................................67
3.7.3

...................................67

3.7.4 .............................68
3.8

...............................................69
3.8.1 ..................................................70
3.8.2 ...................................................................72

3.9

.................................................................................73

4.

...........................................................74
4.1 ................74
4.2 () .....................................................................75

4.3 .........................................................80
4.4 ......................................................82
4.5 ...............85
4.5.1

........................................................................................85

4.5.2
4.5.3

- , ................................................88
............................................................................................88

4.5.4 ...........................................................89
4.6
...........................................................................................................................................91

4.7

.............................................................................................92
4.7.1 .............................................................95
4.7.2 ......................................................96
4.7.3 ...............................98
4.8
..............................................................................................................99
4.8.1 ..........................................................................................99
4.8.2 .................................................................................100
4.8.3

.....................................................................................101

4.8.4

................103

4.9 ..105
4.9.1 .............................105
4.9.2

...............................................................................107

4.9.3

....................................................................................108

4.9.4

.............................................................109

4.9.5

.........................................................................109
4.9.6
5.

.................................................110

...............................112
5.1

....................................................................113

5.2

................................................................................113

5.2.1

..................................................115

5.3 ...............................................................................116
5.3.1 ..............................................117
6.

.....................................................................118

6.1 ....................................................................................118
6.2 ...................................................120
6.3 . ....120
7.

....................122
8.

..................................................................................123
8.1 .................................................................................................124

8.2 ...............125
8.3 ....................................................127
8.4 .......................128
8.5 .........................................................................129
8.6 ..................................................130
8.7 , SERVQUAL..........................................131
9.

.....................................133
9.1 ..................................................................................................134
9.2 , .........................................135
9.2.1 , ..............................136

10.

...........................................................................................138

10.1 ........................................................................................................139
10.2 .......................................................................................................142
10.3 ...........................................................146
11.

...........................................................147

11.1 ...............................................................150
IV ..................................................153
12.
13.

..........................................................................153
.................................................................154

14.

......................................................155

15.

..........................................................................159

16.

..........................................159

17.

..............160

18.
,

......................................................................161
18.1 - ..........................164
18.2 .................................................................................................166
18.3 .......................................................................................168
18.4 .............................................................170
18.5 ......................................................................................171
18.6 ................................................................................................172
18.6.1

............................................173

18.6.2
19.

.................................................................174
.............................................................175

19.1 ....................................................................................179
20.
AA 1:
..............................................................................................................181
20.1 Top-down .................................................................182
20.2 ..........................................183
20.3 Bottom-up ............................................................184
20.3.1 ...............................................................................184
20.4 ......................................................186
20.4.1 ...........................189
20.5 ...............................................................................................189
20.5.1 ....................................................................192
21.
2:
.........................................................193
21.1 ..........................196
21.2 .....200
22. X- ........................................202
22.1 ...................................204
23.

..........207

23.1 ..........................................................207
..............................................................................................210
24.

....................................................210

24.1 ....................................................................212
24.2 , ......213
24.3 ...........................................................................215
24.4 ...................................................................................215
25.

.......................................................................216

25.1 .................................................................................................217
25.2 .........................................................................................218
25.3 ...................................................................................221
25.4 .....................................................................................................222

26. .................................................................................................................224
...................................................................................................................226


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(q)
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a
12
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Aw
A:
d(Aw)/ dA = (As(2-As) / (1- As))= j(2-j)/(1j)
,
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10 100%
100 %

6
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12

.. , Economics of the services, , 2007, . 61.

6
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3.7.2

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):
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,
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s ,
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3.7.3

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8
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TC = C(WQ/C) + (u+t)Q + WQ/(WQ/C) + F = 2cwQ+(u+t)Q+F
AC=2(cw/Q) + u + t + F/Q
AC
. .

:
ACpro= cw/Q + u + F/Q
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14
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4.4

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D , r:
16.

14

Theo Hitris, Ekonomika EU, Institut z aekonomiku i finansije, Beograd, 2003, str. 263.

8
3


:
1. .
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.
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D = 2r/3
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dr = ((12xhr

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+1

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r -
X-
h-

,
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Q=23rX

AC distr = (6hr ) / (+2) 3(2/3)

+1

ACdistr
(q) (r). :
8
4

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:
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3/2

(2q/X)

/2

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/h

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40

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: 'Teaching Microeconomic Principles' :

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(Mohring and Williamson).

:
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a .

.

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9
1

 .
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4.6

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f(q) + g(m)

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:

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(X- , - )
:
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=0

q*:
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1/1+

/1+

.
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2


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Q2 = q2 N2,

N2 = X2/ q2
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AC = a+K(az/X)
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(-/1+)

. 1.89 (=1,89),
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4.7

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,
, q = SVN/
:
AC prod = (c1+c2S) / q = c1/q + c2/VT
T
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(AC prod = az/q+a) .

.

4.7.2
9
8


.

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:
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2

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()

m=A/N,
w h V.
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w- , 1,5/
h- , 9/
w h,

.
9
9


.
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4.7.3
,
.
:
AC prod = c1 + c2S/q = c1/q + c2/VT
AC distr = 2(WhA/NV) = 2(wh/V) m = 2(wh/V) (q/X)

:
20.

AC=az/q+a+b (q/X)

+k

:
AC = c1 /q + c2 / VT + 2(wh / VT)
(q/X)

.

1
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. .
.
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4.8.1

:
P = MC (P , MC )

,
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GC = MC (GC )
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, P*, :
GC = P* +AC user
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.
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. :
GC = g(X)
,
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(AC)
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10
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4.8.3

.
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:
P* = MC - AC user

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P* = MC prod + MC user AC user

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P* = MC prod + X (dACuser / dX)
P*=MCprod + eAC user


.
(Herbert Mohring).
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.
.

,
0,65 (
10
1

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60
. .

:
AC = 1.64 +252/ X
(1,97) ,
, :
AC prod = 0.09 +252/X
AC distr = 0.65
AC ride = 0.90

.

.


.

. ()
:
= Mcprod + eACdistr - ACprod
MCprod - ,
ACdistr
ACprod
:
= Mcprod + (e+1)ACdistr ACprod - ACdistr


.

.


.
10
2


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-

(travel time)

(waiting time or queuing time)

(service time).

4.8.4

:
P*=ACprod * + gi (X) ei

:
P* / AC prod = + (gi (X)ei) / AC prod

gi(X)
ei X

.

:
P/AC prod = + e1 AC user / AC prod
e,

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(travel time), (waiting/queuing time)
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22.

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N =
t =
s =

e .
j :
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:
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t(X)

.
,
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MC prod = dTC/dX = dTCdN / dNdX = c(s+t) + cX dt/dX

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10
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10
9

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Q = m(P-p) X(p)
, m(P-p)

X(p) . , e,
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mX q :
11
0

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.
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.
.
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.
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h
D
P
H

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Q = (3X3D ) / 2
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:
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a

:
MR = d(pq) / dq = P + 2hH- 6h(2q / 3X3)
P + 2hH - 6h(2q/3X3) = a
P + 2hH- 4h(2q/3X3) = a+az/q

11
1



. MR = MC
.
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a,b, z
X:
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11
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100

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2.3

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1.6

2.3

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100

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14.3

29.5

62.0

1000

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1334.0

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1000 (N)
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19. 1000 (N)
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.
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.

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,
,
,

, ,
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22
7

22
8