SONY PICTURES PUBLICITY/PROMOTIONS REPORT

Cloudy with a Chance of Meatballs 2 > Regional

CLOUDY WITH A CHANCE OF MEATBALLS 2 Opens September 27, 2013

SUMMARY
EVENTS: Value: $3,650.00 GRAND TOTAL: Value: $3,650.00

Regional
Events
Start Date End Date Subcategory Campaign Description Title Rusty Bucket Restaurant Kids Special Reach Value 500+ Demographics Families

09/22/13 09/28/13 Cleveland Description:

Rusty Bucket Restaurant and Tavern hosted a week long Kids Special to promote CLOUDY WITH A CHANCE OF MEATBALLS 2. Rusty Bucket added a NEW, Spaghetti and Meatballs, kids menu item for the week. In addition every kids meal they gave out the child received a CLOUDY WITH A CHANCE OF MEATBALLS 2 coloring sheet and activity book. The restaurant promoted the special through an e-blast to all members, social media outlets and in store flyers.

Rusty Bucket Facebook Post

Flyer

09/22/13 09/22/13 Cleveland

Solon Community Center CLOUDY WITH A CHANCE OF MEATBALLS Watch Party

300+

$250.00

M/F 6-13

Description:

The Solon Community Center hosted a CLOUDY WITH A CHANCE OF MEATBALLS movie watch party on Sunday, September 22nd for all the families in the community. Kids and parents of all ages came out for a special screening of the first CLOUDY WITH A CHANCE OF MEATBALLS. All the kids received pencil kits, activity books, coloring sheets and complimentary popcorn. All the families could register to win a CLOUDY WITH A CHANCE OF MEATBALLS 2 prize pack which included t-shirt, and four passes courtesy of Digiplex to see the film. Everyone was so excited for the sequel.

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Cloudy with a Chance of Meatballs 2 > Regional
Start Date End Date Subcategory Campaign Description Title Reach Value Demographics

CLOUDY WITH A CHANCE OF MEATBALLS 2 Display and giveways

Kids so excited to watch the first CLOUDY WITH A CHANCE OF MEATBALLS

Fans loved the party!

CLOUDY 2 Trailer Playing

09/16/13 09/22/13 Cleveland Description:

Mom Blogger

1000+ $150.00

F 23-55

Couponing with Rachel, Mom Blogger, promoted CLOUDY WITH A CHANCE OF MEATBALLS 2 with an online giveaway to all of her readers. She sent out a special CLOUDY WITH A CHANCE OF MEATBALLS 2 post which asked readers to comment for a chance to receive a GOFOBO code for family four packs of tickets to the advance screening. She also included the website and trailer in her post. Rachel also gave away a CLOUDY WITH A CHANCE OF MEATBALLS 2 prize pack which included mini one-sheet, activity book, pencil kit, t-shirt and coloring sheets.

Couponing with Rachel Giveaway Post

@CouponingRachel giveaway tweet

Couponing with Rachel Winner Post

@CouponingRachel Winner Tweet

09/14/13 09/14/13 Cleveland Description:

Playdate at SouthPark Mall

300+

$500.00

M/F 5-13

On September 14, the biggest mall in Cleveland, SouthPark Mall, hosted a CLOUDY WITH A CHANCE OF MEATBALLS 2 playdate. Two play dates occurred, one in the afternoon and one in the evening with endless activities. There was story time with Miss Lisa, a make & take craft where kids created their own spaghetti necklace/bracelet, a coloring station where kids could color sheets and activity books, and snack time was provided by SUBWAY with their meatball subs. All families could register to win CLOUDY WITH A CHANCE OF MEATBALLS 2 advanced screening passes and prize pack which included: a t-shirt, one-sheet, family four pack of passes and a pencil kit. Their very own Flint Lockwood was around talking to all the kids and taking photos with the guests.

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Cloudy with a Chance of Meatballs 2 > Regional
Start Date End Date Subcategory Campaign Description Title Reach Value Demographics

Flint making foodimals with kids

Story time with Miss Lisa

CLOUDY WITH A CHANCE OF MEATBALLS 2 promotional table

Flint posing with families and the CLOUDY WITH A CHANCE OF MEATBALLS 2 standee

Flint joining story time

CLOUDY WITH A CHANCE OF MEATBALLS 2 prize pack winners

CLOUDY WITH A CHANCE OF MEATBALLS 2 Event page on Facebook

CLOUDY WITH A CHANCE OF MEATBALLS 2 promotional display at Subway

SouthPark Mall

09/13/13 09/27/13 Cleveland Description:

The Cleveland Metroparks

20000

$250.00

M/F All Ages

The Cleveland Metroparks sent out a special CLOUDY WITH A CHANCE OF MEATBALLS 2 Kids Club eblast to their 20,000 members. The eblast featured the website, synopsis, along with a GOFOBO code for family four packs of tickets to the advance screening. The KidsClub also passed out CLOUDY WITH A CHANCE OF MEATBALLS 2 t-shirts, pencil kits, mini one-sheet, and activity books at the Family Campfire at the Beach event.

Metroparks E Blast

09/07/13 09/07/13 Cleveland Description:

Young Chef America Open House

300

M/F 5-13

CLOUDY WITH A CHANCE OF MEATBALLS 2 was promoted at the Young Chef's Academy's Open House in Cleveland on September 7th. Being one of four sponsors, CLOUDY 2 was giving a special station where children were encouraged to come up with their own foodimal! Kids loved being so creative to come up with their own foodimal creation. Great Lakes Mall promoted the event through their Facebook and Twitter pages as well as an event on their page, they also sent out an e-blast to their 20,000 subscribers encouraging them to come to the event. Young Chef Academy worked with the kids to help them create their foodimal and also offered a special on their weekly classes for all the guests. Participants received CLOUDY WITH A CHANCE OF MEATBALLS 2 activity books, coloring sheets and pencil kits. Guests could also register to win a CLOUDY WITH A CHANCE OF MEATBALLS 2 prize pack which included advance screening passes.

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Cloudy with a Chance of Meatballs 2 > Regional
Start Date End Date Subcategory Campaign Description Title Reach Value Demographics

Young chefs spent the afternoon making their own wild "foodimals" to help promote CLOUDY WITH A CHANCE OF MEATBALLS 2!

CLOUDY WITH A CHANCE OF MEATBALLS 2 table display at the Young Chef's Academy. The activity books were a huge hit!

"Foodimals" made a mess at the Young Chef's Academy at the Great Lakes mall for CLOUDY WITH A CHANCE OF MEATBALLS 2

CLOUDY WITH A CHANCE OF MEATBALLS 2 coloring sheets were given to all of the young chefs to color after cooking or to take home and hang on the fridge!

Some of the "Foodimals" that were running wild in the Young Chef's Academy for CLOUDY WITH A CHANCE OF MEATBALLS 2!

The young chefs love creating their "foodimals" and couldn't wait to go see CLOUDY WITH A CHANCE OF MEATBALLS 2!

The "foodimals" took over the Young Chef's Academy!

Top of the E-Blast sent from Great Lakes Mall and Young Chef Academy's list serves

Bottom of the E-Blast sent to Great Lakes Mall and Young Chef Academy

@TOGCleveland Retweet with a guests foodmials who thanked us for coming

Great Lakes Mall Facebook Post for YCA Open House

08/13/13 08/13/13 Cleveland

CLOUDY WITH A CHANCE OF MEATBALLS 2 Costume PA Tour

M/F All Ages

Description:

The CLOUDY WITH A CHANCE OF MEATBALLS 2 PA Tour in Cleveland consisted of a full day of radio and TV talk show appearances. The tour began with a pre-recorded appearance on CBS's WDOK-FM (AC) 'Jen and Tim In The Morning' show. Host Chuck Booms of WKRK-FM (Sports Talk) also gave CLOUDY 2 a mention on his show "Kiley and Booms" after seeing Pickle and Barry in the studio. The characters then had a live appearance on WJW-TV's (FOX) "New Day Cleveland" with hosts David Moss and Natalie Herbick. Finally they had a taped appearance on WOIO-TV's (CBS) "The Buzz" with Chris Van Vliet.

19 Action News Video Instagram

Chris Van Vliet with Pickle on 19 Action News Instagram

Chris Van Vliet with the cast of CLOUDY 2 Instagram Picture

Cast on WOIO in front of green screen

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SONY PICTURES PUBLICITY/PROMOTIONS REPORT

Cloudy with a Chance of Meatballs 2 > Regional
Start Date End Date Subcategory Campaign Description Title Reach Value Demographics

19 Action News Instagram 2 with Chris Van Vliet

@19ActionNews Tweet with the cast of CLOUDY 2

@FreeMoviesCleve Tweet at WOIO-TV retweet by @ChrisVanVliet

Cast with Chris Van Vliet WOIO

Cleveland's new 102 in studio.

Flint, Sam, Barry, and Pickle with new 102 morning hosts Jen and Tim.

Flint and Sam talked with Jen and Tim about CLOUDY WITH A CHANCE OF MEATBALLS 2 during their morning show.

Barry had to squeeze into the new 102 radio room with Jen and Tim.

@JenandTimShow Tweet with Cast of CLOUDY 2

Pickle with Chuck Booms from WKRK-FM The Fan

Barry, Flint, Sam, and Pickle at CBS radio.

Chuck Booms, host of 92.3 The Fan, tried to take a bite out of Pickle and gave CLOUDY a shout out on his show.

Natalie and David loved having Flint, Pickle, Barry, and Sam on "New Day Cleveland".

The CLOUDY cast talked with Natalie and David about the new movie.

@Natalie_Herbick with cast of CLOUDY 2

@FreeMoviesCleve Tweet, in studio with David and Natalie.

TheOwensGroup Instagram in studio with 'New Day Cleveland'

TOG Instagram of WOIO

08/10/13 08/10/13 Cleveland Description:

Cuyahoga County Fair Character Tour

15000

$2,500.00 M/F All Ages

The Character Costume Tour promoted CLOUDY WITH A CHANCE OF MEATBALLS 2 at the 117th Cuyahoga County Fair held at the Berea Fairgrounds on Saturday, August 10th. The Cuyahoga County Fair includes midway rides, food, live music and thousands of animals and exhibits for the whole family to enjoy. CLOUDY WITH A CHANCE OF MEATBALLS 2 was set up in the Gazebo right at the entrance of the Midway. Families took pictures with the characters and really enjoyed the activity books and mini one-sheets. The CLOUDY WITH A CHANCE OF

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Cloudy with a Chance of Meatballs 2 > Regional
Start Date End Date Subcategory Campaign Description Title Reach Value Demographics

MEATBALLS 2 trailer was played over the PA system, and the DJ continually announced the characters were at the fair. They also included the CLOUDY WITH A CHANCE OF MEATBALLS 2 Character appearance in the calendar of events for the day.

The CLOUDY WITH A CHANCE OF MEATBALLS 2 gang great the fair crowd

Fans of the movie great the strawberry and the rest of the characters

Flint, Sam, Strawberry, and Pickle posed next to the fair's best "Old Fashioned Lemonade"

A fan of the movie posed excitedly with CLOUDY characters. She watches the first movie every week!

Siblings pose with Flint and Sam next to the CLOUDY WITH A CHANCE OF MEATBALLS displays

Flint, Sam, and Steve pet the ponies in the free pony rides stall

The pickle poses with fans of the movie in the horse barn

Brothers drink strawberry lemonade in front of the CLOUDY WITH A CHANCE OF MEATBALLS 2 strawberry after receiving a hug

A fair worker happily received activity books and posters for his two grandkids who couldn't wait to see the movie

The Strawberry pointed the way to the fair's many activities

CLOUDY WITH A CHANCE OF MEATBALLS 2 display table featured mini one sheets, activity books, one sheets, and balloons

Fair Schedule advertised the CLOUDY WITH A CHANCE OF MEATBALLS 2 Character Costume Tour from 10am to 1pm

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