By:Mudassir Hayat Khan

Channel Levels
Direct Distribution Channel or Zero Level Channel
Indirect distribution Channel

Channel Intermediaries
Retailers
Take Title to & Possession of Goods Take Title to & Possession of Goods

Merchant Wholesalers Agents

Takes Possession But Not Title

Do NOT Take Title to Goods Nor Possession

Brokers

Functions performed by Intermediaries

A. Transactional Functions
B. Logistical Functions C. Facilitating Functions
1. Promotion 2. Negotiating 3. Risk Taking 4. Physical distribution 5. Storing 6. Sorting

7. Researching
8. Financing 9. Market Information

Direct Marketing Channel or Zero-Level Channel

producer

Consumer

One-Level Channel
producer

Retailer

Consumer

Two Level Channel

producer
wholesaler

Retailer

Consumer

Three-level Chanel
producer wholesaler

Jobber

Retailer

Consumer

Industrial Marketing Channels

producer producer producer
Manufacturers representatives or sales branch

Industrial Distributor

Industrial Distributor

Industrial Customer 0 Level Channel

Industrial Customer 1 Level Channel

Industrial Customer 2 Level Channel

Industrial Marketing Channels

Other Marketing Channel

Dual Distribution and Multiple Marketing Channel
Non-traditional Channels Strategic Channel Alliance

References
Marketing Management-Kotler,Keller,Koshy,Jha
Marketing Management- R.L.Varshney and

S.L.Gupta www.managementstudyguide.com www.managementparadise.com