Marketing Aspect

Marketing aspect purposely seeks on determining the project for profitable development, defining optimal products and amenities in accordance with projected market demand, and to project sales absorption and annual revenues from development of this project. This aspect serves as the underpinnings of the financial section through the estimated demand. It embraces the topics about product description, industry analysis, demands, supply, gap analysis, and marketing programs. It also covers a five-year study of the marketability of a product: metal polish. This aspect has achieved its completion through the utilization of techniques in the forms of survey conduct, interviews, and research findings. Objectives: 1. To determine demand and supply data by execution of forecasting techniques. 2. To determine the market demand gap. 3. To determine the IML Inc.s market share. 4. To analyze IML Inc.s internal and external environment through SWOT analysis. 5. To devise marketing strategy plans for an effective campaign of the introduction of the product.