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  • How Consumer Behaviour Affects The Consumer's Purchasing Decision

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    Consumer behavior and demographics can impact purchasing decisions, such as choosing a Volkswagen Passat to define one's identity. Marketers study how factors like age, gender, family status, income, location, and lifestyle affect what people buy. Advertisements also influence brand loyalty and purchasing decisions through social opinions and reviews, as seen with Volkswagen's controversial "Bollocks" ad that polarized consumers.

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    Rishi

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    Consumer behavior and demographics can impact purchasing decisions, such as choosing a Volkswagen Passat to define one's identity. Marketers study how factors like age, gender, family status, income, location, and lifestyle affect what people buy. Advertisements also influence brand loyalty and purchasing decisions through social opinions and reviews, as seen with Volkswagen's controversial "Bollocks" ad that polarized consumers.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    1 views2 pages

    How Consumer Behaviour Affects The Consumer's Purchasing Decision

    Uploaded by

    yuktamugi
    Consumer behavior and demographics can impact purchasing decisions, such as choosing a Volkswagen Passat to define one's identity. Marketers study how factors like age, gender, family status, income, location, and lifestyle affect what people buy. Advertisements also influence brand loyalty and purchasing decisions through social opinions and reviews, as seen with Volkswagen's controversial "Bollocks" ad that polarized consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    How Consumer Behaviour affects the consumers purchasing decision

    View the all new Volkswagen Passat as a product purchased/used by the consumer to define their identity in different settings A marketer who has studies the different needs and desires of consumers that belong to different segments may learn that factors such as Demographics, Gender, Family Status, Income, Geography and Lifestyle may affect a consumers purchasing decision

    Consumers reaction towards advertisement


    Has the advertisement affected a consumers loyalty towards the brand name? If it has, how? The Volkswagen Bollocks advertisement has definitely been the talk of the town upon its release and shortly after it was banned. A consumers purchasing decision is heavily influenced by the opinions and tastes of family members, peers and acquaintances. Has the advertisement made more positive or negative reviews?

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