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Sales

promotions are the set of marketing activities undertaken to boost sales of the product or service. offers a reason to buy, sales promotion offers an incentive to buy.

Advertising

It consist of collection of incentive tools, mostly short term, designed to stimulate trial or quicker or greater purchase, of particular products or services by consumers or the trade.

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Trade Sale Promotion Consumer Sale Promotion

Samples Coupons

ConsumerOriented Promotion

Premiums Contests/sweepstakes Refunds/rebates

Bonus packs
Price-offs Event sponsorship
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Promotion Can
Offer an immediate inducement. Cause customers to try a product. Persuade customers to buy again. Introduce a new product or build a brand over time.

Promotion Cant
Create an image for a brand Compensate for a lack of advertising, Do much to compensate for a negative image, Reverse a sales decline.

Get best discounts of the season at Hyper Citys Hyper Sale.

Missed the weekend supermarket deals now shop more and save more on Monday
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1.REWARD POINTS 2. EXCLUSIVE OFFERS 3. ADDITIONAL SAVINGS 4. DISCOUNT COUPONS

5. BIRTHDAY BONUS 6. PARTNER PROMOTIONS 7. SALE PREVIEWS

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Bonus

talk time of Rs. 110 on Rs. 100 recharge using Airtel money.

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Airtel

happy hours

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