Wrigley Launches India Oral Healthcare

Programme
Focus on research into preventive oral care in Indian
context
47 Countries, One Commitment
New Delhi, September 09, 2009: Wrigley today announced the launch of the
Wrigley Oral Healthcare Programme (WOHP) in India, an initiative designed to
support dental professionals by providing them information and practical resources
to promote a healthy oral care routine among their patients in the Indian context.
The programme has been brought to India after spanning 46 countries and being
tested and innovated at every stage.
The WOHP will support independent clinical research into preventive dentistry
keeping in mind Indian lifestyle and food patterns. It will support oral care
professionals with continuing education programs and conferences, and foster oral
health education through digital media, brochures and other materials.
Gautam Sharma, Managing Director, Wrigley India, said, “The Wrigley Oral
Healthcare Programme is a holistic programme to promote good daily oral care
routines and improve overall oral health consciousness in India. The Wrigley Oral
Healthcare Programme provides dental professionals and consumers with the latest
information and advice on oral healthcare.”
Lt. Gen. Dr. Paramjit Singh, President, Indian Dental Association said: “Oral
Health is critical for overall health. Bad oral health can result in heart disease and
strokes that can be potentially fatal. Oral health in India is a growing concern for
IDA. We are delighted that Wrigley is launching WOHP in India, which will bring
dental professionals and students together, develop research initiatives and
exchange programmes and encourage clinical research on plaque reduction and
saliva stimulus. All this will help generate greater awareness of oral health,
something we sorely need among our people.”

Dr. Ashok Dhoble, Hon Secretary General, Indian Dental Association (IDA),
said, “India, produces approximately 19,000 dental graduates every year and is
becoming a favored tourist destination for dental treatment of international
standards. However, we need to create awareness about oral health. WOHP through
clinical research on various issues like plaque reduction, saliva stimulation will
further empower the dental fraternity with new empirical data and promote good
oral routine in India.”
Grounded in more than two decades of clinical research and consumer outreach, the
Wrigley Oral Healthcare Program (WOHP) has activations across the globe with one
uniting focus: to help oral care professionals and patients worldwide better
understand the role of sugar-free gum in a regular oral care routine. With clinical
research proving that chewing sugar-free gum, like Orbit®, can reduce the
incidence of tooth decay by up to 40%, dentists around the world are agreeing that
"Check-up, Brush, Floss, Chew" is a strong combination for healthy teeth and
healthy gums.
Also widening the sphere of consumer engagement, WOHP will soon be launching a
dedicated website in India – www.wohp.co.in, to provide information that can be
easily understood by patients, offering advice in all areas of oral health.

About Wrigley
Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of
product offerings including gum, mints, hard and chewy candies, lollipops, and
chocolate. The Company has operations in more than 40 countries and distributes
its world-famous brands in more than 180 countries. Three of these brands –
Wrigley’s Spearmint®, Juicy Fruit®, and Altoids® – have heritages stretching back
more than a century. Other well-loved brands include Doublemint®, Life Savers®,
Skittles®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®,
Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Lucas®, Eclipse®,
Airwaves®, Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5™. Wrigley is
headquartered in Chicago, IL and operates as a subsidiary of Mars, Incorporated,
based in McLean, VA. Mars is a $27-billion, family-owned company that produces
some of the world’s leading confectionery, food and petcare products and has
growing beverage and health & nutrition businesses. www.wrigley.com /
www.gumisgood.com / www.wohp.co.in

For further details, contact R&PM: Edelman

Ambereen Ali Shah: +91 9717022731/ ambereen.shah@edelman.com
Sumika Rajput:+91 96506 46866/ sumika.rajput@edelman.com
Shilpy Roy: +91 99998 18082/ shilpy.roy@edelman.com