What are some factors that determine the success of firms export decisions?

There is appositive relationship between management commitment and propensity to export. In firms where management has realistic but ambitious expectations with regards to export performance, exports are higher than in firms without these expectations (Bodur & Cavusgil, 1985). Management perceptions appears to be one of the most important firm determinants for export success. Management disposition, (mis)perceptions, awareness, and attitudes are dependable determinants of export performance (Aaby & Slater, 1989). . Other important factors include technology, market knowledge communication play a huge role in the success of an exporting decision (Aaby & Slater, 1989). Most importantly, exporters consider both competitive prices and internal costs when making pricing decisions for export products (Kirpalani and MacIntosh, 1980) Aaby, N & Slater, S 1989, Management Influences on Export Performance: A Review of the Empirical Literature 1978-1988, International Marketing Review, vol. 6, no. 4, pp. 7-26. Bodur, M & Cavusgil, S 1985, Export Market Research Orientations of Turkish Firms, European Journal of Marketing, vol. 19, no. 2, pp. 5-16. Kirpalani, V & Macintosh, N 1980, International Marketing Effectiveness of Technology-Orientated Small Firms, Journal of International Business Studies, vol. 11, no. 3, pp. 81-90.