Proposal for Research Project

By Sumit Sinha

Topic

Study of the Feasibility, Viability, Profitability of an Ecommerce business idea by studying following factor :

What is the product and how to successfully differentiate it? How will be developed and marketed? How much will it cost to be successful? What are the risks? How much money the owner will make? How much money investors will make?

Background
India

has an internet user base of about 137 million as of June 2012. The penetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing at a much faster rate (30% Y-O-Y) with a large number of new entrants. Apparel is the third major category in ecommerce.

Objectives

To evaluate the feasibility and profitability of an ecommerce business idea. To identify and quantify the factors affecting the success of a new ecommerce business in T-shirt/Printable merchandise category. To set up a profitable ecommerce business using the principles and knowledge gained. To Design a roadmap for next 5 years.

Hypotheses
Market

Exists for a new online T-shirt and printable merchandise Brand operating in a particular niche. It is possible to profitably operate an ecommerce business by sufficiently differentiating in a seemingly saturated apparel product category (Such as T-shirt)

Research Methodology
Type

of research : Descriptive & Analytical Research Inquiry Mode : Structured Mode Mode of data collection : Both Primary and Secondary. Survey methods : Mail questionnaire, Telephone Interviewing, Personal Interview (Focus Group Interview)

Contd
Type

of sample : Judgment Sample Sample size : 300

Thank You