Presented to :

T.V.S.N MURTHY
Presented by :
Subhradeep hazra(26)
Anurag pradhan (7)
INTRODUCTION
 Coca-Cola (also referred to as "Coke") has a history almost as
colorful as the drink itself. Coke is a carbonated, caramel
colored soft drink and arguably the world's most popular cola.
 The Coca-Cola Company's headquarters are located in Atlanta,
Georgia, where the beverage was first concocted in 1886.
 Coca-Cola's inventor John S. Pemberton was not a shrewd
marketer of his drink, and the ownership of Coca-Cola
eventually passed to Asa Candler, whose company remains the
producer of Coca-Cola today. It was Candler's successful
marketing, and continued by successors such as Robert
Woodruff, that established Coca-Cola as a major soft drink in
the global marketplace.
HISTORY OF COCA COLA
 January 1, 1886
 John Stith "Doc" Pemberton, Frank Robinson, David Doe
and Edward Holland formed the Pemberton Chemical
Company. Robinson and Doe were selling printed
advertising, Holland owned land, which he deeded to the
company.

 May 8, 1886
 First Coca-Cola served in Jacob's Pharmacy, Atlanta

 May 29, 1886
 An ad appears for Coca-Cola in the Atlanta Journal. This is
the earliest known ad for the soft drink
 June 28, 1887
 The name Coca-Cola is trademarked by John S. Pemberton. He
registered it in his name, not the name of the Pemberton
Chemical Company

 April 14, 1891
 Asa Chandler completes his purchase of Coca-COLA

 January 29, 1892
 Coca-Cola is incorporated.

 January 31, 1893
 Coca-Cola patented
 July 21, 1899
 Bejamin Thomas and Joseph Whitehead, two Chattanooga (History of Chattanooga,
Tennessee) businessmen, receive approval on their plan to bottle Coca cola

 September 12, 1919
 The Trust Company of Georgia purchases Coca-Cola from Asa Chandler, who
continues to hold a significant amount of the stock

 April 28, 1923
 Earnest Woodruff becomes president of Coca-Cola

 March 24, 1937
 Coca-Cola received a design patent for the contour bottle so closely associated with
the company's product

 April 12, 1960
 Coca-Cola received a trademark on the contour bottle
 May 11, 1976
 Coke Adds Life (to everything nice) campaign begins 

 June 13, 1979
 Have a Coke and a Smile ad campaign starts 

 June 21, 1982
 Coca-Cola buys Columbia Pictures from CBS 

 July 9, 1982
 Diet Coke is introduced

 April 23, 1985
 New Coke is introduced. The controversy is immediate and wide-spread,
and Coca-Cola does not expect the frenzied rejection of its "new" offering.
 February 17, 2000
 Doug Daft elected Chairman and CEO of Coca-cola

 May 4, 2004
 Coca-Cola named Neville Isdell, a 60-year-old former company insider, as its chairman
and chief executive officer, ending a three-month search at the world's largest soft drink
maker.

  February 2, 2007
 Former Coca-Cola secretary Joya Williams is convicted of trying to sell Coke secrets to
Pepsi

 April 7, 2007
 The World of Coca-Cola near Underground Atlanta closes

 May 27, 2007
 The World of Coca-Cola near Centennial Park opens.
 PATENTS OF COCA COLA
 The Coca-Cola Company owns what is perhaps the world´s most
famously secret commercial trade secret. Yet, even at Coca-Cola,
patenting and intellectual property management go on.
 Coca-Cola has a patent portfolio of 800 US patents and 1800 patents
outside of the US.
 Some of the important patents are :

APPLICATION TITLE
20110081455 Neutralized juice-based beverages and method of
making same
20110070384 Wrap-around label, label stock and label processing

20110042414 Beverage dispenser

20100332419 Product integrated fiber based package

20100251798 Method of manufacturing a metal vessel

20100108695 Air-pocket insulated disposable plastic cup

20100104715 Flavor delivery system for a beverage container

TRADE SECRETS
 Many inventors and entrepreneurs wonder about the substantive difference between patents and trade
secrets.  A brief look back at the inception of the Coca-Cola Company and its initial marketing of its
now world famous beverage will prove a useful starting point.

 In1880, upon developing its secret recipe for the world’s first soft-drink, the Coca-Cola Company
was presented with a dilemma of sorts.  It needed desperately to protect what it had just developed,
yet patent protection would only provide security for 17 years (the statutory period of protection for a
US patent).  While the benefits of strong patent protection for 17 years seemed appealing, the down-
side was that the secret recipe would be publicly disclosed, and would be free for anyone to duplicate
once the patent expired.  Coca-Cola’s secret formula would have entered the public domain in 1897.

 While such protection might have been sufficient for a typical product of average market life span,
the founding members of the Coca-Cola Company had the foresight to see that this was no average
product - this was a product that had a potentially infinite market life.  Accordingly, it required the
longest lasting protection available - protection that simply was not afforded by a patent.

 After kicking around various ideas, the executives at Coca-Cola determined that their needs might be
best served if they did not publicly disclose the recipe, and instead retained it as a trade secret.  A
trade secret is a plan, process, formula, or any other valuable information not patented but which
gives its possessor a competitive trade advantage as long as it is kept secret.
TRADEMARK
 1887-1890s – The words "Trade mark" are written in
the tail of the "C" in Coca.

 1890-1891 – This version of the script showed the

greatest departure from Robinson’s original.

 1893-1901 – The words "Trade mark" are again written

in the tail of the "C" in Coca.
GHH.xps
 1903-1931 – The words "Trade mark Registered" are
written in the tail of the "C" in Coca.

 1930-1941 – The words "Trade mark Registered"

appear in the tail of the "C" in Coca.

 1941-1960s – In this version, the words "Trademark

Registered" moved out of the tail of the "C" and were
noted as "Reg. US Pat Off." below the Coca-Cola
name.
 1958-1960s – This period saw the introduction of the
Arciform or "fishtail" logo.

 1969 – The Arden Square with the Dynamic Ribbon Device

(commonly called the "wave") was introduced.

 1980s – We see a modified Dynamic Ribbon Device with

the ribbon integrated within the "Coca-Cola" name. Note
the missing lower loop in the "L" of Cola. It was only
missing in the treatment with the Dynamic Ribbon. When
the trademark stood alone, the loop was present.

 2003 – With the introduction of the "Coca-Cola... Real"

campaign, the Dynamic Ribbon Device was enhanced in
the logo.

 2007 -A simple, yet bold, design with a single white

ribbon
INDUSTRIAL DESIGN: HISTORY OF
BOTTLING
Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a
glass. Early growth was impressive, but it was only when a strong bottling system
developed thatCoca-Cola became the world-famous brand it is today.
 1894 … A modest start for a bold idea
In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage
calledCoca-Cola impressed the store's owner, Joseph A. Biedenharn. He began
bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. 

Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler
thanked him but took no action. One of his nephews already had urged that Coca-
Cola be bottled, but Candler focused on fountain sales.
 1899 … The first bottling agreement
Two young attorneys from Chattanooga, Tennessee believed they could build a
business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas
and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of
the United States (specifically excluding Vicksburg) -- for the sum of one dollar. A
third Chattanooga lawyer, John T. Lupton, soon joined their venture.
 1920s and 30s … International expansion
Led by longtime Company leader Robert W. Woodruff, chief executive officer and chairman
of the Board, the Company began a major push to establish bottling operations outside the
U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru,
Spain, Australia and South Africa. By the time World War II began,Coca-Cola was being
bottled in 44 countries.
 1940s … Post-war growth
During the war, 64 bottling plants were set up around the world to supply the troops. This
followed an urgent request for bottling equipment and materials from General Eisenhower's
base in North Africa. Many of these war-time plants were later converted to civilian use,
permanently enlarging the bottling system and accelerating the growth of the Company's
worldwide business.
  
 1950s … Packaging innovations
For the first time, consumers had choices of Coca-Colapackage size and type -- the traditional
6.5-ounce contour bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans
were also introduced, becoming generally available in 1960.
 1960s … New brands introduced
Following Fanta® in the 1950s, Sprite®, Minute Maid®, Fresca® and TaB® joined
brandCoca-Cola in the 1960s. Mr. Pibb® and Mello Yello® were added in the 1970s. The
1980s brought diet Coke® and Cherry Coke®, followed by POWERADE® and DASANI®
in the 1990s. Today hundreds of other brands are offered to meet consumer preferences in
local markets around the world.
The Whole Transformation Of
Bottle
 COPYRIGHT OF COCA COLA
COPYRIGHT OF THE SITE:The Site and all of its contents
including, but not limited to, all text and images ("Content") are
owned and copyrighted by The Coca-Cola Company or others
with all rights reserved unless otherwise noted. Any Content
that is a trademark, logo, or service mark is also a registered and
unregistered trademark of The Coca-Cola Company or others.
Use of any Content, except as provided in these Terms of Use,
without the written permission of the Content owner is strictly
prohibited. The Coca-Cola Company will aggressively enforce its
intellectual property rights to the fullest extent of the law,
including the seeking of criminal prosecution.
THANK YOU