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Case Study Methodology With Sample Case Questions
Case Study Methodology With Sample Case Questions
What is case study? Case studies emphasize detailed contextual analysis of a limited number of events Case study is an empirical inquiry that investigates a contemporary phenomenon within its real-life context How to use case study method? Robert K. Yin and ta!e" R. #. stated that there are six steps namely" $etermine and define the research questions elect the cases and determine data gathering and analysis techniques %repare to collect the data Collect data in the field #valuate and analyze the data %repare the report In the case study !! & case study is an in-depth study as compared to studies with many observations 'breath(. )sually answers one or more questions which begin with *how* or *why.* +o conduct a literature review to assist in defining the research questions. +o find out what has already been done by literature review Case Studies and "#actice ,nteresting" real world situations with insights into the studies of management - $ecision ma!ing - may become easier - better quality of decisions - faster decision ma!ing - -or!ing in teams Case Studies So$utions - $ifferent from normal homewor! design - .ften more than one answer - depends on assumptions and problem definition - +ime is well spent - confidence in a decision-ma!ing position - parallels to real-world situations Attac%in& the Case - %roblems with quantity of information - first too much/later not enough olution0 - see! additional information - ma!e assumptions - $ecide which questions to as! - ,nstructor will be more interested in the analyses and process than in absolute correctness Ste's o( "#o)$em Ana$yses - Read the case thoroughly - $efine the central issue - $efine the firms goals - ,dentify the constraints to the problem - ,dentify all the relevant alternatives elect the best alternative - $evelop an implementation plan
3ow are the needs of these segments different1 &re these needs currently being met1 Can the client meet these needs1 #conomics -hat are the costs involved in this expansion1 3ow great is the R.,1 In3estment case2 An East Coast hi&h6end c$othin& manu(actu#e# is conside#in& o'enin& #etai$ sto#es in the Midwest to hand$e the &#owin& demand (o# thei# '#oduct! What (acto#s shou$d they conside#? -ey 4uestions to as% you#se$(2 ustainability of profits ,s this mar!et loo! continually profitable1 ,s this the correct segment to move into1 Competition -hat is the client4s competitive position in this mar!et1 -hat differentiates the product1 %rice/Costs 3ow do pricing structures compare1 3ow are the costs distributed1 "#o(ita)i$ity case2 You# c$ient manu(actu#es dia'e#s (o# )a)ies! The )oa#d wants to %now i( its ad3e#tisin& cam'ai&n (o# a new '#emium $ine o( dia'e#s has )een success(u$! How wou$d you e3a$uate the cam'ai&n7s 'e#(o#mance? -ey 4uestions to as% you#se$(2 Costs -hat are the fixed costs1 variable1 -hat economies of scale exist1 ,s plant utilization up1 Customers 3ow sensitive are customers to price1 3ow is the mar!et segmented1 "#icin& case2 An in3ento# o( a new e$ect#onic &ad&et wants to %now2 89 What is the ma#%et (o# his &oods: and ;9 how to '#oduce it and <9 What the '#icin& st#uctu#e shou$d )e! What ste's shou$d )e ta%en? -ey 4uestions to as% you#se$(2 2ar!et -hat type of mar!et is it1 -hat will the mar!et bear1 Competition 3ow does the client4s position compare to others in the industry1 3ow will the competition respond to pricing changes1 Customer 3ow will customers respond to pricing changes1 -hat demand is there for this product1
9i:ay &lumnus of ,,+ 2adras and ,,2 Kozhi!ode 8ounder" ;<= Consulting