RETAILER SURVEY

Survey Details
Number of Retailers basis
Weekly Stock Maintained for Listerine Most famous Mouthwash Preferred Maximum Variant of Listerine that Consumers ask for

12
6 of each SKU and each Variant or on moving basis Listerine

Cool mint

After seeing the Price, do Consumers stick to the product or prefer another Mouthwash

Price does not affect the choice consumer

 The demand for the product varies in Aurangabad, Ankleshwar and Mumbai Consumers well aware about the product Ask the retailers directly for the product Some consumers may ask for medicated products like

rexidine, piodin
Preferred product

When consumers ask the retailer for mouthwash, they

usually show both the products, listerine and Plax

Consumer Behaviour Survey

Sample Size : 37 Sample Location: Mumbai, Aurangabad, Pune, Ahmedabad, Gujrat, Indore Type of Research: Primary Research

Sample data

Which Mouthwash have you been using?

6% 29% 65% Listerine Colgate Plax Other LEADER

Column1
6%

How frequently do you use the product?

Daily

23%

35%

Frquently
Occasionall y

23% 13%

Why did consumers stop using the product?

90%
80% 70% 60% 50% 40% 30% 20% 10% 0% Bitter Taste Less Effective Unavailabilty

Why do use Listerine?

Other

Whiter Teeth

Gums Prevention

Fresh Breath

0%

10%

20%

30%

40%

50%

60%

70%

80%

Are you aware of Listerine variants and its features?

Yes

No Somewhat

Are you aware of Listerine Pocket Packs?

No Yes

How did you come to know about the brand Listerine?

Other medium Facebook Dentist

Advertisement
Pharmacist Friends and Familty 0% 10% 20% 30% 40% 50% 60%

Which attribute of Listerine appeals to you the most as compared to the competitor ?
7% 7% Effectiveness Taste Safe 86%

Which variant of listerine do you use or have tried?

10% 42% Listerine Freshburst Original

48%

Cool mint

How satisfied are you by using Listerine? ( 1- min ; 5- max) 45%

35%

10%

6% 2 3 4

3% 5

Which advertisement of Listerine do you recollect?

Cyrus's ad

21 days challenge Boy

How does a consumer feel using Listerine?

I feel amazing after using Listerine My mouth is germ free My mouth feels Fresh

Gums are Healthy

My teeth is strong and healthy

Feels refreshing