Tables of Contents

1.0 Executive Summary...............................................................................................................1

1.1 Objectives…………………………………………………………………………………………2

1.2Vision and Mission Statement………………………………………….......................................3

2.0 Company Summary……………………………………………………………………….........4

2.1 Company Ownership.............................................................................................................. 5

2.2Start Up Summary…………………………………………………………………………………6

3.0 Products and Services……………………………………………………………......................7

4.0 Market Analysis Summary………………………………………………………………..........8

3.1 Market Segmentation…………………………………………………………….....................9

3.2 Target Market Segment Strategy………………………………………………………………….10

3.3 Services Business Analysis……………………………………………………………................11

4.3.1 Competition and Buying Patterns……………………………………………………………….12

5.0 Strategy and implementation Summary..................................................................................8
5.1 Competitive Edge..............................................................................................................8
5.2 Marketing Strategy...............................................................................................................8
5.3 Sales Strategy......................................................................................................................9
6.0 Conclusion...............................................................................................................................10
1.0 Executive Summary
Exclusive T-shirts Design Inc is an exciting new business plan that allows people to custom
design a shirt (specifically the design on the front or back) any way that they would like. By
intelligently leveraging cutting edge technology, Exclusive T-shirts Design Inc, will harness the
power of computer sublimation to allow custom shirt printing in production runs as small as one
unit..The company will be set up in Knoxville, Tennessee as a limited liability company.

The design and style of our product line is unique. We will be offering better-quality and design
at Competitive prices. Our affordable designs are recent our products are available in a variety of
elastic finishes and colors so that customers have the flexibility to customize to their individual
tastes. We will continue to expand and develop our existing product lines and add new product
lines such as air brush. It is our goal to design and introduce 2 to 3 new products per year.

Competitive Edge
Exclusive T-shirts Design Inc has two sustainable competitive edges that will help in market
penetration. The first edge is an enormous catalog of graphic images. The company will offer an
unprecented number of options. Our second edge is the high quality of sublimation offered.

Management
Exclusive T-shirts Design Inc will start out as a simple proprietorship, owned by its founder. As
the operation grows, the owner will consider re-registering as a limited liability company or as a
corporation, whichever will better suit the future business needs. The initial management team
depends on the founders themselves, with little back-up. As we grow, we will take on additional
consulting help, plus graphic/editorial, sales, and marketing.

1.1 Objectives
* Influence cutting edge technology as a competitive advantage.
* Exceed customer’s expectations by offering high quality products at reasonable prices with
quick ROI (Return on investment).
*Employ careful financial and accounting analysis to ensure efficiency and proper controls of
our system
* Expand our product lines to meet customer demand. We will introduce three new types of
Designs including air brush, silk screen and direct on garment (DOG).

1.2 Vision and Mission Statement

Exclusive T-shirts Design Inc will grow and initiate new design. We offer our
Customer’s more quality and unique designs at affordable prices.
We will continue to expand our product lines, based on the needs of our customers.

2.0 Company Summary

Exclusive T-shirts Design Inc is a start-up organization. The company was formed to market the
largest selection of printed, custom, and blank T-shirts to consumers, Businesses and the trade
also to establish good customizing services.

2.1 Company Ownership

Exclusive T-shirts Design Inc will start out as a simple proprietorship, owned by its founders. As
the operation grows, the owners will consider re-registering as a limited liability company or as a
corporation, whichever will better suit the future business needs.

2.2 Start-up Summary

TABLE: START-UP
Start-up

Requirements

Start-up Expenses

Stationery $200

Brochure $0

Computer equipment $6,200

Rent $0

Insurance $0

Office Furniture $1,000

 Sublimation heat press unit $2,000

Website development $6,500

Total Start-up Expenses $17,100

Start-up Asset Needed

Cash balance on Starting Date $56,400

Start-up Inventory $0

Other Current Assets $1,500

Total Current Assets $57,900

Long-term Assets Needed $5,000

Total Asset $62,900
Total Requirements $80,000

Funding
Investment $15,000
Owner $0
Investor 2 $0
Other $0
Total Investment $15,000

Currently Liabilities $0
Accounts payable $0
Current Borrowing $0
Other Current Limited $0
Currently Liabilities $0

Long-term Liabilities $65,000

Total Liabilities $65,000
Loss at Start-up ($17,000)
Total Capital ($2,100
Total Capital and Liabilities $6,290

Section 2

3.0 Product and Services

Exclusive T-shirts Inc is a custom T-shirt sublimation company that will Offer customers a
choice of imagery (out or theirs to apply to the front or back of a shirt. Sublimation is a process
using heat transfer (embed) into a fabric surface such as a shirt. The alternative method of
creating custom shirt designs called silk-screen, this is a process in which a screen is made with
image and this image is transferred onto a shirt. Customers can then choose from pre-existing
graphics or custom artwork. Pre-existing graphics are chosen from a catalog. Exclusive T-shirts
Inc, introduce a wide range of graphic Images. These images can be viewed and ordered online,
providing customers with flexibility and convenience. Exclusive T-shirts Inc will have a
Comprehensive website that will allow ordering a customer’s home, or where ever they may be.
Exclusive T-shirts Inc will also offer custom artwork or graphic options for sublimation. The
customers may bring in a graphic or may use Exclusive T-shirts Inc, sub-contracted artist to
realize their vision.
4.0 Market Analysis Summary
Exclusive T-shirts Design Inc has segmented the market into two groups, organized by the type
of product they purchase. The first groups are customers that desire an already created graphic
image to be placed on their shirt. The second groups are those that prefer custom artwork to be
placed on their shirt. The company will divide the market by the products that they purchase
because it offers an intuitive, easy method of targeting two different groups. An additional reason
for segmenting the market based on the two products is because the demographics for the buyers
of the two products are distinct enough to group them separately.
4.1 Market Segmentation
Exclusive T-shirts Design Inc, will segment their market into two distinct groups. As mentioned
previously, the two segments will be grouped by the type of product they chose. The company
will divide the market by product type; it is effectively divided in the market by age as well since
the customers who purchase
The custom artwork shirts tend to be older than the group preferring the ready-made graphics.

Graphics-- This group purchases a shirt and has an existing graphic placed on the shirt. This is
less expensive option and lends itself to low production numbers, as low as one, since there is
not the inherent expense of artwork creation
* Ages 22-26 (core)
* 69% will be students
* Median individual income is $26,000
* Go out to eat 3.4 times a week
* Trend setters
* Unconventional in attitude
* Adventurous
Artwork -- This segment prefers having custom artwork created and placed on their shirt. They
generally have the image or style in mind and will direct the artist to create it. Occasionally when
the customer will not have an exact image in mind but will rely on the artist's skills to help shape
the work. Some of these customers will use Exclusive T-shirts Design Inc, partner’s artist; others
will have a friend or other service provides develop the art.

* Ages 23-32
* Median individual income is N42, 000
* Go out to eat 2.7 times a week
* Listen to 3.3 hours of music a week
* 18% are using the shirt as a form of communication for a cause or a message
Table: Market Analysis
Market Analysis
Potential Customers Growth 2003 2004 2005 2006 2007 CAGR

Graphic 7% 7,879,664 8,431,240 9,021,427 9,652,927 10,328,632 7.00%

Artwork 8% 5,969,854 6,447,442 6,963,237 7,520,296 8,121,920 8.00%
Total 7.43% 13,849,518 14,878,682 15,984,664 17,173,223 18,450,552 7.43%
 Market Analysis Pie

4.2 Target Market Segment Strategy

Exclusive T-shirts Design Inc will choose these two market segments because their
demographics (reasonable young) have the highest likelihood of purchasing a custom shirt.
Music is also an important interest for both the target markets since both segments listen to and
watch more than average amount of music. T-shirts are particularly popular at music events. This
phenomenon may be explained in part by expressive nature both music and t-shirt graphics.
Exclusive T-shirts Design Inc will provide a form of expression, allowing each customer to
choose what aesthetic or idea they want to communicate. Sport is a medium that gets the
attention of these people. Graphic of superstars can also go a long way in catching their mind,
mentors like Nelson Mandela, Ben CarsonEl, Salase.

4.3 Service Business Analysis

Recently a number of companies have just begun offering computer-based Sublimation enabling
then to Offer low productions. The new technology will allow companies to offer sublimation
using computers; the image quality is average at its best Exclusive T- shirts Design Inc will
Leverage proprietary technology as a competitive edge to produce much higher quality
Computer sublimation.
.3.1 Competition and buying Patterns

Exclusive T-shirts Design Inc will identify three competitors, Two local companies the third is
an internet based shirt designer

* T-shirt-- The local competitor’s heat-transfer. 70% of their business is heat-transfer with the
remaining 30% of sublimation. The company will use existing images for their heat-transfer and
for sublimation you must use their artist.

* Shirt Shack-- This local retailer is geared towards organizations and teams with productions
runs of 20 or more. They do fairly good work but are rigid regarding custom work.

* Design House--This is an internet-based retailer that primarily offers computer sublimations.

Designs House has a catalog of approximately 1000 or more images for customers to choose
from. They do allow customers to use their own graphic. The quality of the sublimations is
mediocre at the best because they can only use off the shelf technology
5.0 Strategy and implementation Summary
Exclusive T-shirts Design Inc, will leverage their two competitive edges to quickly gain market
share.The competitve edges are unpredecented catlog of graphic images and the quality of their
computer generated sublimatons, a fuction of using prototyped sublimation technology. The
marketing campaign will empahasize the ability to completeley customize a shirt.Youth events
and student groups will be targeted. The sales campaign will empahasize making the experience
as easy and pleasing as possible to encourage repeat customers and word of mouth referrals.
Endorsement of artists and youth ambassadors would be adopted to engender trial and also as a
form of publicity to the brand.
5.1 Competitive Edge
Exclusive T-shirts Design Inc, has two competitive edges that they will use to their advantage to
achieve market penetration.

*Large catalog of graphics-- Exclusive T-shirts Design Inc, will develop several strategic
relationships with customers and they will create their own library of graphics so customers can
make a choice of theirs. This will offer expansive array of imagery.

*Quality of the sublimation-- Exclusive T-shirts Design Inc, will be able to produce sublimations
of much higher quality than their competitors. This gives Exclusive T-shirts Design Inc, a
fantastic competitive edge.

1. Strong networking and link with the target markets

2. Strong personal relationship with targets (one on one marketing)

5.2 Marketing Strategy
The marketing campaign will seek to increase visibility for Exclusive T-shirts Design Inc,
emphasizing the ability of the customer to completely customize their design. Exclusive T-shirts
Design Inc will use several different venues to communicate this message.

*Advertisement-- Exclusive T-shirts Design Inc will run ads in several teen/young adult
magazines whose readership demographics are similar to Exclusive T-shirts Design Inc.

*Youth event-- Many different events will be sponsored as means of increasing visibility. These
include but are not limited to music festivals and sporting events along with the new genre of
extreme sports events.

*Student group-- Exclusive T-shirts Design Inc will attempt to gain awareness of different
student groups who actively purchase shirts for the members. Awareness will be achieved
through a combination of sponsorship of advertisements in magazines that specifically target this
demographic.
5.3 Sales Strategy
The sales strategy will emphasize the fact that ordering a shirt from Exclusive T-shirts Design
Inc, will be very easy and pleasing, the company will also rely three factors to help boost sales.
The first is exemplary customer service having excellent services will provide the customer with
the feeling that the business is looking out for customer's interest. Second when a customer
places an order, they will probably be excited to see the finished product, so Exclusive T-shirts
Design Inc, will ensure the fastest turnaround time possible. Lastly, sales will be boosted by
offering customers a high quality product. We will use high grade cotton shirts and state-of-the-
art sublimation printing material.
6.0 Conclusion/ Keys to Success
* Leverage cutting edge technology as a competitive advantage.

* Exceed customer’s expectations by offering high quality products at reasonable prices with
quick ROI (Return on investment).

* Employ careful financial and accounting analysis to ensure efficiency and proper controls of
our system.