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CRUNCHY VEGIES

ENTREPRENEURSHIP-MANAGING SKILLS FOR MSMEs-SEMINAR

[27th Oct 2022]

GROUP MEMBERS:- UID NO.

RITIKA DASGUPTA 2022-1905-0001-0007

AKASH KUMAR BURNWAL 2022-1905-0001-0004

NEHA MUKHERJEE 2022-1805-0001-0006

SHUVENDU SARKAR 2022-2307-0001-0028

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Confidentiality Agreement

The undersigned reader acknowledges that any information provided by

______________________ in this business plan, other than information that is in the public
domain, is confidential in nature, and that any disclosure or use of same by the reader may
cause serious harm or damage to ____________________________. Therefore, the
undersigned agrees not to disclose it without express written permission from
___________________________.

Upon request, the undersigned reader will immediately return this document to
________________________.

___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
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Contents
1. Executive Summary ........................................................................................................................ 5

2. Company Description ..................................................................................................................... 6

A) Company Mission Statement ...................................................................................................... 6

B) Company Philosophy and Vision ................................................................................................. 6

C) Company Goals ........................................................................................................................... 6

D) Target Market ............................................................................................................................. 6

E) Industry ....................................................................................................................................... 6

F)Legal Structure ................................................................................................................................. 7

3. Company Description Worksheet .................................................................................................. 8

4. Products & Services ........................................................................................................................ 9

A) Our Company’s products ............................................................................................................ 9

B) The Problem that the product solves: ........................................................................................ 9

C) The Proprietary feature that gives us a Competitive Advantage: .............................................. 9

D) Pricing of the product or service: ................................................................................................ 9

5. Product & Service Description Worksheet .................................................................................. 10

6. Marketing Plan ............................................................................................................................. 11

A) Market Research ....................................................................................................................... 11

B) Barriers to entry ........................................................................................................................ 11

C) Threats and Opportunities ........................................................................................................ 11

7. SWOT Analysis Worksheet ........................................................................................................... 12

A) Products Features ..................................................................................................................... 13

B) Target Customer ....................................................................................................................... 13

C) Key Competitors........................................................................................................................ 13

D) Positioning................................................................................................................................. 13

E) Marketing the Product .............................................................................................................. 13

8. Promotional Budget ..................................................................................................................... 14

A) Marketing Expenses Strategy Chart .......................................................................................... 14

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B) Pricing........................................................................................................................................ 14

C) Pricing Strategy Worksheet ...................................................................................................... 15

Providing an explanation of our pricing model selection ................................................................. 15

D) Location of the Business ........................................................................................................... 16

E) Distribution Channels................................................................................................................ 16

F) Distribution Channel Assessment Worksheet .......................................................................... 18

G) 12-Month Sales Forecast .......................................................................................................... 19

H) Operational Plan ....................................................................................................................... 19

9. Management Worksheet ............................................................................................................. 20

10. Organization Worksheet .......................................................................................................... 21

11. Start-up Expenses & Capitalization ......................................................................................... 22

Financial Plan .................................................................................................................................... 22

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1. Executive Summary
Vegetable chips also referred to as Veggie chips, Chips or Crisps that are prepared using
vegetables. Vegetable chips maybe fried, deep fried, dehydrated, dried or baked. Many
different root vegetables or leaf vegetables may be used. Vegetable chips may be eaten as a
snack food and Maya company. Other food such as dips or be used as a topping on dishes in
the US vegetable chips often mass produced with many brands marketing to consumers.
More generally, crisps and chips include savory snack products made from not just potato
but also called or other serials. Another good vegetables example, sweet potato and carrot
and other vegetables. In India, is one of the largest producer of potato besides being used as
a daily food. Vacuum frying is a reasonably new technology which uses lower pressure and
temperature rather than atmospheric the quality assurance.

Our Business is ARNS Snacks which helps people to take junk-free snacks. Our products is
vegetable chips that help health-conscious people to take oil-free chips. Our short term goal
is to select the target customer market and compete with the local players, thus making our
products local. Our long term goal is to expand our business globally. Our ideal target
customers are that person who are conscious about fitness and also school-going students
who need spicy and mouth-watering quick snacks. As in the market, most of the snacks are
made with potatoes so that differs from our products i.e., we make with vegetables. As we
need ₹ 1.2 Cr, which will help us in meeting the transportations costs, purchasing raw
materials, etc and by using the cost pull strategy we will make a profit on one packet whose
cost price is ₹ 20 to ₹40 and the MRP of the packet will be ₹50 to ₹100 and in online mode
price will be ₹45 to ₹90 so by this process we will make profit in the business.
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2. Company Description

A) Company Mission Statement

Our mission is to satisfy the need of healthy food by the health-conscious people and
provide them with guilt free snack to snack on to.

B) Company Philosophy and Vision

- The philosophy of the company is to have a sustainable growth, so that it can
sustain in this very competitive market.
- The vision of the company is to provide people with a junk free snack.

C) Company Goals
The short-term goal of the company is to select the Target market and understand
the Demographics of the market and the long-term goal of the company is to provide
fresh competition to the existing giant players of the market globally.

D) Target Market
The target market for our product would be the fitness freaks who want to have a
snack which does not has much fat and the high school kids who want spicy and
mouth-watering quick-snack.

E) Industry
Our Product will be of FMCG Industry because
- It is sold quickly
- At relatively low costs.

The Term FMCG refers to those goods that are generally replaced or fully used up
over a short period of days, weeks, or months, and within one year. This is either
because of high consumer demand or because they tend to deteriorate rapidly.
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F)Legal Structure

So, we are initially going the general partnership, which is a kind of informal business
structure. A general partnership is an agreement between partners which we will having
between the partners of the company (ARNS Snacks).
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3. Company Description Worksheet

Business Name ARNS Snacks

Company Mission The philosophy of the company is to have a sustainable

Statement growth, so that it can sustain in this very competitive market.

Company - To introduce Indian snacks to the world.

Philosophy/ - To take care of the Indian taste buds.
Values - To make India a major exporter in this industry.
The vision of the company is to provide people with a junk free
Company Vision snack.

1. Our one of the major competitor will be Too Yum, as it

is also targeting the same segment of the market.
Goals & 2. To introduce a new product line that consists of various
Milestones Indian snacks which is unknown to many customers
around the world.

The target market for our product would be the fitness freaks
Target Market who want to have a snack which does not has much fat and
the high school kids who want spicy and mouth-watering
quick-snack.

Our Product will be of FMCG Industry because

❖ It is sold quickly
Industry/
❖ At relatively low costs.
Competitors
So, we are initially going the general partnership, which is a
Legal Structure/ kind of informal business structure. A general partnership is an
agreement between partners which we will having between
Ownership
the partners of the company (ARNS Snacks).
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4. Products & Services

A) Our Company’s products: We sell Vegetables Chips Product for Indian Consumer
with low price and targeting health-conscious people.

B) The Problem that the product solves:

• Health issues diabetes, high BP, Kidney damage, Weight gain
• Lack of acceptance – Indians are also becoming health conscious
• Avoiding fried food
• Most traditional potato are fried and fat consumed

C) The Proprietary feature that gives us a Competitive Advantage:

The features that provide us a competitive advantage over our competitors are as
follows: -
1. Affordability
2. Healthy in nature
3. Innovative product

D) Pricing of the product or service:

The pricing strategy that we have used is of value-based pricing. The cost of making
one packet would be around ₹ 20 to ₹ 40, The Firm’s margin would be after
removing the cost of marketing would be 50% per pack. The Lowest price at which
the company would be willing to sell the product would be ₹ 50 reducing the firm’s
margin.
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5. Product & Service Description Worksheet

Business ARNS Foods

Name

Crunchy Vegies
Product/
Service Idea

Special Health Benefit

Benefits

Unique This product has a unique feature of providing its consumer fat and
Features guilt free snack.

The product as such does not has any limits, it can vary with the taste
Limits and of the consumer, but one limit can be that we may be putting our
Liabilities most of the focus to the green veggies being more opportunities
available in the market.
The Liabilities of the business would also be high Initially because it
requires a high capital in the starting.

Production and The product will be produced with the use of high quality of
Delivery vegetables at Pune location.

The suppliers for the company would be the farmers growing

vegetables in various villages near Pune as it will be cheaper to
Suppliers transport the raw materials and will also help us keep the freshness of
the vegetables
Intellectual The Company logo and Company name is an Intellectual property,
Property Special Forgery of the same our use of it with any notice could Lead to legal
Permits complications.

Products/ Service The product Crunchy Vegies is snack based on providing its consumer
Description with fat free snacks as the product is made with fresh green
vegetables which have high level of nutrients.
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6. Marketing Plan

A) Market Research
The market research will be primarily exploratory in nature because we
are willing to launch a new product which has new concept to it. So we
will be going for: -
1. Expert Surveys, and
2. In Depth Interviews

Apart from the above we will also do conclusive research studying the
previous consumer behavior towards the competitor’s product which
was based on a similar concept like Too Yum.

B) Barriers to entry
There are very low barriers to entry in this industry as it will be very easy
to enter but as we enter there is also very high competition/rivalry
among the existing players and it is very difficult to sustain in this
environment.
Once entered it is very hard to exit.

C) Threats and Opportunities

First, let’s talk about the threats to the product, i.e.
1. National/International Competition
2. Existing Competition
3. Acceptance by the customer

And, the opportunities are

1. Enabling Environmental policies to protect the environment

2. Low calorie product for adding value for the customer
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3. Demographic Changes
4. New trends in customer behavior

7. SWOT Analysis Worksheet

Strengths Weakness Opportunities Threats
Products/ Similar Low calorie
Service Healthy Concept to increase
Offering
customer
base
Brand/ Selective New policies Acceptance
Marketing Eco-friendly, Customer related to the among the
Base Environment customers
Staff/ HR High skilled
Employees

Affordable
Finance price

Operations/ Easy Demographic

Management availability of Changes
raw material
Product Hard to New Trends National/
Market innovation create shelf in the market International
space, Brand Competition
image
Can any of your strengths help with improving your weakness or combating your
threats? If so, please describe how below.
Yes, It being healthy and innovative in nature can help overcome the
weakness of customer being selective and will also help in increasing the
acceptance in the market.
Based on the information above, what are your immediate goals/next steps?
Our immediate goals would select the target market and position the
product in the market.

Based on the information above, what are your long-term goals/next steps?
Our long -term goals are to be in the local market and compete local players
and give some fresh competition to the global market.
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A) Products Features
The main features of the product is that it is
- Healthy
- Innovative
- Eco-friendly

B) Target Customer
Our Target customer would be the consumers who want to eat tasty and
spicy snacks but hesitate because of the fat content and if there is any
fat free snack available in the market, then its very costly.

C) Key Competitors
The Key competitors for the product would be products of Too Yum and
Rite Bite because they also offer their food with a same concept and Rite
Bite talks about offering guilt free snack too.

D) Positioning
The positioning of the product would be that it will be fat free for the
body conscious people and also act as a affordable snack for majority of
the people.

E) Marketing the Product

The product will be marketed through the following: -
1. Use a special introductory offer
2. By proper use of Google My Business for advertising
3. Run social media content
4. Sharing customer reviews
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8. Promotional Budget

A) Marketing Expenses Strategy Chart

Target Market 1 Target Market 2 Target Market 3

₹ 10,000 for ₹ 4,000 for the ₹2,000 for the
One-Time Samples Displays marketing on the
Expenses internet

₹8,000 for the travel ₹1,000 per month

Monthly or Annual for Content Creation
Expenses

0.5 Staff Person 0.25 Staff Person 0.25 Staff Person

Labor Costs

B) Pricing
We plan as most of the customer want to try new things but because of high price
they cant afford to buy. So keeping this on mind we are thought that the pricing
strategy will be Medium or Low as compare to other competitors.
• As compare to our competitors hour price is low , as we already mentioned
above.
• Price is important to our customer as we are producing the chips for our
customer needs and for their satisfaction. If they not satisfy with the pricing
then its will to do the business.
• We will plan to give the service by online as well as in offline mode, and for
that we have to promote the product in various platform so that people can
know what new come into the market.
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C) Pricing Strategy Worksheet

ARNS Snacks
Business Name

Which of the following pricing strategies will you employ? Circle one.

Cost Plus Value Based Other:

The Cost of making our product Based on your competitive

and after generating profit out of advantage and brand
it, the final cost would be ₹ 40 for (perceived value)
the end consumers.

Providing an explanation of our pricing model selection.

The pricing strategy that we have used is of value-based pricing. The cost of making one packet would be
around ₹ 20 to ₹ 40, The Firm’s margin would be after removing the cost of marketing would be 50% per
pack. The Lowest price at which the company would be willing to sell the product would be ₹ 50 reducing the
firm’s margin.

There will be various other products in our product line which will be serving the high-end-price segment
which is the customer delight segment, and the customers will be willing to pay higher price for the product
which will increase firm’s margin in the product.
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D) Location of the Business

The location of the business or the place from where all the operations and decisions
would be made is chosen as Pune as it will act as a centre of everything else. This
location is closer to all the locations from where the raw materials

E) Distribution Channels
The major Methods that will rely on, to sell our products are as follows: -
1. Retail – This method is very important for our Distribution channel as we will
grabbing a major chunk of our sales from this method. This will also help us
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expand our serving area in term of geographical area, an individual company can
cover.
2. Ecommerce – Ecommerce will act as a medium of exchange between the
customers who are living outside the geographical functioning of the company
and also at as a convenience option for the customer.
3. Wholesale – Wholesale methods will be used for the distribution of the product
as it will be acting as a linkage between the company/factory where the product
is produced and where the retail store is.
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F) Distribution Channel Assessment Worksheet

Distribution Channel 1 Distribution Channel 2 Distribution Channel 3

Very Easy N/A N/A

Ease of Entry

Direct Selling and N/A N/A

Geographic Indirect Business to
Proximity consumer and Business
to Business
Warehousing Cost is N/A N/A
associated with Direct
Costs Selling and Indirect
selling.

Competitors Will not N/A N/A

have any effect on the
Competitors’
way we distribute our
Positions
product as we use
Direct selling Approach
Good N/A N/A
Management
Experience

Good N/A N/A

Staffing
Capabilities

High N/A N/A

Marketing
Needs
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G) 12-Month Sales Forecast

Click here for the

Forecast

H) Operational Plan
1. Production
The Goods will initially be produced with the help of human workforce which will
be working on providing us with the desired quality and quantity of the product
so that the demand could be matched.
2. Quality Control
The Quality of the food will have to qualify the test of various competent
authorities and also the brand will be accredited with the mark of FSSAI for the
safety of the foods.
3. Location
The location of the Business would be Pune
- The Size of the first operational plant will be around 1000 sq/ft
- It will be commercial building.
- The location is chosen intentionally because it will be closer to the suppliers and
the buyers too.
4. Legal Environment
- The Food safety license would be needed to carry on the activities of the
business.
- The Company has also applied for the patent of the masala mixes and also
applied for the trademark of the company.
5. Personnel
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- The Employees would be needed of high skill who know the authentic taste of
India.
- A total group of 20 Labour would be needed at the seed level of the business

9. Management Worksheet

Bio/s

Gaps in
Management or
Experience

Advisors
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10.Organization Worksheet

Board Of Directors

Chief Finance Chief

Chief
Officer Human Chief
Marketing
Chief Quality
Officer Resource Chief
Officer Production Chief Logistics Officer
Vice Officer Research & Officer
President Development
Vice
Vice President
Director of
Finance President

Director
General
Director
Manager
General

Senior General Mkt. Manager of

Manager Manager HR

Senior HR
Manager
Manager
Senior Mkt.
Manager
Assistant HR
Manager Manager
Assistant
Senior Mkt.
Executive Manager Talent L&D
Acquisition
Executive Snr.
Talent
Marketing
Talent Acquisition
Acquisition Intern
Executive Executive
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10. Start-up Expenses & Capitalization

Financial Plan
12-month Profit & Loss Projection

Cash Flow Projection