BUSINESS PLAN

GROUP MEMBERS:- UID NO.

RITIKA DASGUPTA 2022-1905-0001-0007
AKASH KUMAR BURNWAL 2022-1905-0001-0004
NEHA MUKHERJEE 2022-1805-0001-0006
SHUVENDU SARKAR 2022-2307-0001-
0028
 EXECUTIVE SUMMARY

1.Vegetable chips also referred to as Veggie chips, Chips or Crisps that are
prepared using vegetables. Vegetable chips maybe fried, deep fried, dehydrated,
dried or baked. Many different root vegetables or leaf vegetables may be used.

2.Our Business is ARNS Snacks which helps people to take junk-free snacks.
Our products is vegetable chips that help health-conscious people to take oil-free
chips
Problems Identified

• Health issues diabetes, high BP, Kidney problems,

weight gain
• Lack of acceptance - Indians are also becoming
health conscious
• Avoiding fried food
• Most traditional potato are fried and fat consumed
 Business Idea
We are launching a vegetable chips product
for the Indian consumer with low price and
targeting health conscious people.
 • Website and app •
• On the go Social media and
• Raw material development
partnership • People
•
supplier Customer and partners
relationship
snack made • Eco friendly looking for
• Distribution • with natural • Advertising
Marketing and
• Simple enrolment process healthy snack
warehouse advertisement
ingredients
• Delivery • Planning and • Appointment with option
procurement • Sustains nutritional advisor • Working
Companies
• Food-van rental energy professionals
services
•
•
Financing
Physical Kitchen
throughout the • Online website who need
• Social media • Food inventory, equipment for day • Retailer snacks that
delivery
influencer • List of operations and other • Self stable • Sponsored
provide some
• Health Magazines potential partners
• Great content • Video platform
• Athletes
• Humans- chief, nutritionist,
• Social Network degree of
delivery force
• Extraordinary functionality
• Events
media and its
• Media Companies channels
• Kitchen rents healthy
• Salaries • Youngsters • Ingredients &
• Office • Brand Development Make money off the margin of consumer buying
Packaging
• Vehicles • Marketing Budget physical product
• Events • Co-packaging fees
 COMPANY DESCRIPTION

 Company
Company Philosophy
Mission and Vision
Statement
- The philosophy of the company is to have a sustainable
Our mission is to satisfy the need of healthy food by
growth, so that it can sustain in this very competitive market.
the health-conscious people and provide them with
- The vision of the company is to provide people with a junk
guilt free snack to snack on to.
free snack.
COMPANY GOALS :
The short-term goal of the company is to select the Target
market and understand the Demographics of the market and
the long-term goal of the company is to provide fresh
competition to the existing giant players of the market globally.
Target Market
The target market for our
product would be the fitness
freaks who want to have a snack
which does not has much fat and
the high school kids who want
spicy and mouth-watering quick-
snack.
Industry
Our Product will be of FMCG
Industry because
- It is sold quickly
- At relatively low costs.
Strength
SWOT Weakness

• Affordable price • Customer base are selective

• Healthy
• Eco-friendly
• Product Innovation
• Highly skilled employees
Opportunity
• New environment policies
• Low calorie product will increase
customer base
• Demographic changes
• New trends in customer
behaviour
• Hard to create the existence in
market
Threat
• National/International
competition
• Existing competition
• Acceptance by the customers
TAM
Financial Aspects of
Business Plan
1. Funding requirement
2. Sources of finance
3. Cost dynamics
A. Selling priced of a individual product
B. Cost priced of a individual product
C. Gross margin
4. Pay back period ( years in which you will recover your
investment in the business)
Sources of finance /Funding Required
SELLING PRICE OF A COST PRICE OF A
INDIVIDUAL PRODUCT:- INDIVIDUAL PRODUCT:

500gm-Rs.40
500 gm-Rs.100 250gm-Rs.20
250 gm-Rs.50

GROSS PROFIT MARGIN:-

REVENUE-COST OF GOODS SOLD/REVENUE

(1,00,000-50,000/1,00,000)*100=50%
Thank you