BUSINESS MODEL

CANVAS
Business Model Canvas
Designed for: Bibhas sir Designed by: Diksha, Vaishnavi, Partha, Raghav, Vishal Date 20/03/20121: Time slot- 7 PM to
8.15 PM

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
• website and app • Get: Discount trials, Social
develop. media and word of mouth.
• Food suppliers • Customer and Partner • Guaranteed healthy • Busy men & women
food • Keep: Reward program,
relationship management in
• Delivery to fit customer subscription discounts Midtown
• Kitchen rental • Order fulfillment & • Grow: Referral community,
Supplier shipping (cooking schedule and location • Aged 22-55
• 30-sec ordering process variation & more • Eat often at desk/
&delivery) Rewards, creation of
• Food Van • Customer reward • 3 options per meal, with don't have much time
recommended options personalization of meals, to eat
Rental services management nutritional advice
• Marketing & advertising for a thoughtless • Use food delivery
• Offices and Regulatory Compliance process Channels frequently
• Reminder push • Health conscious
Gyms in Manhattan Key Resources • Mobile app
notification
• Online website • Willingness to eat
• Social media • Physical: Kitchen, food • Nutritional labeling on healthy
• Partnerships with
influencers inventory, equipment for packaging • Not on a particular
corporations
preparation and delivery. Premium option diet
• Customer development • Less price sensitive
team list of corporations and • Regular gym users
other potential partners Don't know how or
•  Human: chefs, nutritionists, don't
delivery force have time/like to cook
Cost Structure Revenue Streams

• Fixed: Kitchen rental, fixed employee salaries, app/website

• Pay-per-meal ($15)
management, accounting system, vans, Licenses and Insurance
• Subscription with a discount.
• Company account
• Variable: Delivery force paid per hour, nutritionist services, food
• Premium option pay-per-meal ($25-30)
inventory, packaging, marketing & advertising
Thank you