HRM ASSIGNMENT

SUBMITTED TO SUBMITTED BY
DR. RAJALAKSHMI PALLAV JYOTI PATHAK
DM20D39
 INTRODUCTION

Adani Group is an Indian Company which was founded by Gautam Adani in 1988 as a commodity trading business, with the
flagship company Adani Enterprises Limited. The Group's diverse businesses include energy, resources, logistics,
agribusiness, real estate, financial services, defence and aerospace.
 
Adani wilmar Limited is one of their joint venture company between Wilmar International Limited(Singapore)and Adani
Enterprise limited in January 1999. “Fortune” cooking oil is their venture most prestigious brand the Adani Wilmar product’s
portfolio. It became the No.1 brand in the market within just 2 years of its launch and still continues to be a leader. It not only
has the largest range of cooking oils in India, but also continues to innovate and lead the cooking oil industry with new
introductions recently.
They have the largest distribution network among all branded edible oil players in India. With more than 93 stock points ,
5000 distributors and *10% retail penetration which span across approx 1 million outlets all over India.
 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my teacher DR. Rajalakshmi ma’am
who gave me the golden opportunity to do this wonderful project on the topic
“FORTUNE OIL” which also helped me in doing a lot of Research and i came to know
about so many new things I am really thankful to them.
 FORTUNE EDIBLE OIL BUSINESS MODEL CANVAS

Value proposition
KEY ACTIVITIES •Pricing
Customer Segment
KEY PARTNERS
•Merchandising •Upper Middle Class
•Accessibility
•Business Partners
•Advertising •Middle Class
•Quality Assurance
•Logistics •Someone who value
•Promotion
•Cost Reduction quality over quantity
•Sellers
•Manage supply chain and
•Separate product on the
Logistics
basis of customer
•Secure and build Partnership requirement
Revenue Streams
Key Resources CHANNELS •Refined Soya Bean Oil
Cost Structure •Manufacturing Facilities
•Distributors •Refined Sunflower Oil
•Selection of raw materials •Partnership and Customer
•Dealers •Refined Cotton Seed oil
Database
•Driven by production •Kirana stores •Refined Groundnut Oil
•Human Resource
•Setup of machinery equipments •Modern Trade •Kachi Ghani Mustard oil
•Proper packaging, distribution •Online Platform •Pure Groundnut oil
and advertisement of the products
Customer Relationship •Pure Mustard Oil
Digital Marketing
•Priced Based •Pure Coconut Oil

•Quality

•Customer Management
 Human Resource Operational Functions in “FORTUNE EDIBLE OIL”

Procure Compensate Integrate Develop Maintain

•Job Analysis •Evaluation •Labor •Performance •Health and safety
Relations appraisal
•Recuitment •Wages and Salary •Risk Management
•Motivation •Training
•Selection •Bonus and •Social Security
Incentives •Grievance •Transition Welfare
•Onboarding
•Payroll •Discipline •Planning •Record Keeping
•Transfer

•Promotion
 Human Resource Managerial function in Fortune Edible Oil

PLANNING ORGANISING STAFFING DIRECTION CONTROLLING

 PROS AND CONS OF FORTUNE EDIBLE OIL

PROS CONS

•Beneficial company policies like home •Lack of training to field or ground level
loan interest subsidy, paternity leave, staff
leaves, good HR policies
•Compensation is not enough, Middle
•learning environment balanced life Management is lazy.
positive environment management
support opportunity is good •Slow growth and low increments

•Great work culture , different •Shortage of Demand Stock

activities to engage employee
•Best MNC in edible oil range

Suggestions: Adani Wilmar Ltd. should reward valuable contribution to its employees and embrace transparency.
They should promote team atmosphere and solicit regular feedback.
 Updates in HR policies of Fortune Edible Oil during COVID-19 pandemic

Sick leave arrangements:

• If you have cold symptoms, such as cough/sneezing/fever, or feel poorly, request sick leave or work from home.
• If you have a positive COVID-19 diagnosis, you can return to the office only after you’ve fully recovered, with a doctor’s
note confirming your recovery.
Work from home requests:
• If you are feeling ill, but you are able to work, you can request to work from home.
• If you need to provide care to a family member infected by COVID-19, request work from home. You’ll only be permitted to
return to the office 14 calendar days after your family member has fully recovered, provided that you’re asymptomatic or you
have a doctor’s note confirming you don’t have the virus. You will also be asked not to come into physical contact with any
colleagues during this time.
Traveling/commuting measures:
• All work trips and events – both domestic and international – will be cancelled/postponed until further notice.
• If you are planning to travel voluntarily to a high-risk country with increased COVID-19 cases, we’ll ask you to work from
home for 14 calendar days. You will also be asked not to come into physical contact with any colleagues during this time.
General hygiene rules:
• If you find yourself coughing/sneezing on a regular basis, avoid close physical contact with your coworkers and take extra
precautionary measures (such as requesting sick leave).
• Avoid touching your face, particularly eyes, nose, and mouth with your hands to prevent from getting infected.
• Cough/sneeze into your sleeve, preferably into your elbow. If you use a tissue, discard it properly and clean/sanitize your
hands immediately.
 CRITICAL ANALYSIS
Profit and Loss
Year Amount(crores)
2016 496
2017 221
2018 197
2019 487
2020 698
Through the above critical analysis it has been found the company’s operating revenues
range is over 400 crore for the financial year of 31stMarch 2019. Although the market
share of company during the financial years of 2017-18 were not that significant but
over the years due to new product introduction and new techniques of market
distribution there has been a significant rise in the value of share in the market,
which can be seen in the above chart.
 CONCLUSION

Fortune oil is one common item in our daily lives. People do not give much importance
to it, but taking decisions regarding purchase of different type of oils and choosing
the best brand from among the multiple available brands is the most difficult
decision.
So from this report I am trying to showcase how a brand like “Fortune” is operating its
business model and also its Human Resource policies. The measures taken during
this lockdown period for doing business and also the measures it has taken for its
employees.