1.

INTRODUCTION

1.1 About Namkeen

Today Namkeens find place in everyone's snack-menu and its popularity has already gained momentum. It has become popular not only in the country but also oversee. Traditionally, manufacturing of Namkeens was the domain of unorganized sector, thus hygiene and quality always left doubt in the minds of its users. In fact a segment of society stayed away from these products as hygiene of these products was not assured

When a large section of society started placing high importance to hygiene of such products, its manufacturing started switching over to organized sector, which placed range of Namkeens In different brands. This phenomenon has changed the whole scenario of the industry. There has been shift in demand from unorganized sector to branded product from the organized sector. Demand for branded products has thus boomed as certain standards are maintained in their manufacturing which had been Instrumental In building up confidence amongst its users. This has also helped in creating demand from those who stayed away from these products for hygiene reasons

1.2

Market scenario of snack food Industry

Unorganized market 60000 tones

organized market 30000 tones

Unorganized market consist of lose snack food item which are selling under the local brand. From these graph we see that from total snack food market. Unorganized market consists of 260000 tones in terms of volume. It means lover 93 % of total market and organized market consist of 300000 tones in terms it covers just 7% of total market.

1.3

Description about Consumption of snack food and growth in

Industry
In market of snack food consist of conventional food, biscuits and confectionary, ready to eat and snack food. The snack food industry had been growing at the rate of 15% to 20% annually. It is the one of the fastest growing industry in India. Right now packaged snack about Rs.2000 Crores annually. People eat snack food.

2 INTRODUCTION TO NATRAJ SNACKS & SWEETS PVT.

2.1 History of NATRAJ snacks & sweets pvt. Ltd.
The Hariom namkeen gruh udhyog started by Mr. Gangaram with RS. 5000 in Thakkarbapanagar since 1985.

This Gruh udhyog are started at 1010 sg. Ft room and after then they purchased 5 to 6 plots for factory with helps of Government subsidiary.At that the company produce only 3 to 4 product, like mix chavana, sing bhujiya, bikaneri, mixing dal. Then after the factory shifted to Naroda. The factory name NATARAJ FOOD GRUH UDYOG, the flagship company, popularity known by the brand name, HARIOM NAMKEEN has been set up by professionals and technocrats having expertise on NAMKEEN MARKET in Gujarat. Especially namkeen, farali and chikki for more than 18 (or A.B.C.) years. NATARAJ FOOD has been dealing in namkeen & farali. New Lanched ready chikki, in local & Export market since three decades now.

NATARAJ FOOD has its own plant which is located at AHMEDABAD Gujarat. And it is located in east Ahmadabad city, in a spraining area of 50000 sq. meters with state of the art production and manufacturing facilities.

2.2

Unit At Glance

Name of the company : Corporate office & regd.office : Phone no. : Fax : E-mail : Web site :

Natraj snacks & sweet pvt ltd. 7 hitendra nagar sahakari vasahat ltd. +91-079-22802250/51 +91-079-22802250 info@hariomnamkin.com www.hariomnamkin.com

2.3

Board of Directors

Chairman M.D. Company management Accountant Marketers Production manager

: Gangaram kevalramani : Bunty : Vijay Labana : Prakash Nenwani : Harish Advani : Ravabhai Sahijiwani

2.4

Vision of the unit

Driven by ambition and Vision of its founders Mr. Gangaram Kewalramani, NATARAJ FOOD steadily started manufacturing NAMKEEN FARALI and then gradually shift on other CHIKKI product as above. Thus, NATARAJ FOOD has establish it self as one of the leading manufacturer of NAMKEEN in the India. The unrelenting pace of growth led to further diversification from namkeen & picnic to ready small parties & picnic many more. Hariom namkeen want to be market leader in the packed namkeen products. The company wants to establish its name as a quality product supplier, irrespectively of cost it has incurs. It wants to expand its marketing networks nations wide in phased manner. Company has targeted Maharashtra as the new area for the development .it would like to enter other states sequentially year by year.

2.5

Mission of the unit

The companys mission is to give the maximum satisfaction to the customers. to get maximum profit, to provide the best quality product. To minimum wastage of industries.

2.6

Quality policy

It the aim of ever individual to contribute towards space achieving the objective sees by the management each year

Manufacturing a cost effective products Continually improving upon the quality system Studying the market trends & costumer needs. The quality policy are communicated & understood lap the entire employee for achieving set good through required performance level.

2.7

Plant layout

The factory is now situated in GIDC Naroda. And it covers the area of 5000 squrae feet area. It cost around about 7 crores. In the area of which the factory is now situated there are only 20 factories situated more. The rate of the land in which factory is situated is Rs.12000to Rs. 15000 rate per square grad in pvt.

VACANT
EFFLUENT DISPOSAL

CAFE

PRODUCTION
V A C A N T P L O T PLOT FOR DELIVERY

DEPARTMENT Q U

OFFICE

A R T E R S

VAN

ENTRANCE

SECURITY OFFICE

2.8

Product list

Bikaneri sev Ratlami sev Mung dal Chana dal Sing bhujia Mix chavana Bhavnagari gathia Tum tum Potato wafer Kela wafer

10g.m 12g.m 30g.m 70g.m 175g.m 350g.m 400g.m 1k.g 800g.m highway packaging

3. LITERATURE REVIEW

A literature review is a summary of previous research on a topic. Literature reviews can be either a part of a larger report of a research project, a thesis or a bibliography essay that is published separately in a scholarly journal. We do literature review to understand our research problem better. We also try to find any knowledge gap, degree of agreement on the topic, past debate on the topic, etc. This literature review will be comprehensive covering all possible research on the topic. This, however, does not mean that as researcher one should identify all research on the subject. The purpose of literature review is to convey that knowledge and idea have been established on a topic and what are their strengths and weakness To Develop general explanation for observe variation in a behavior or phenomenon. To identify potential relationship between concept and to identify researchable hypothesis. To learn how others have defined and major key concept . To identify the data sources that other researchers have used. To develop alternative research project is related to work of other.

4. Research Methodology

4.1

Marketing research process

Marketing research as the systematic design, collection, analysis and

operating of data and finding relevant to a specific marketing situation facing the company. Most large companies have their own marketing research departments, which often play crucial roles within the organization yet, marketing research is not limited to large companies with big budget and management research department.

Define the problem and the research objective

Develop the research plan

Collect the information

Analysis the information

Present the finding

Make the decision 10

4.2

RESEARCH OBJECTIVES

Research objective can be defined as the purpose or motive behind the research through which the researcher tries to conclude some of the major and minor findings. The objective behind conducting consumer preference survay are as follows. To know from the market that what is the sales ratio of hariom namkeen What is the response from customer regarding to hariom namkeen and other To know the quality of hariom namkeen product in market To know the consumer awareness about hariom namkeen To know the problem relating to product,price,competition and distribution. To know the actual position of marketing and the present trend of management. To know the consumer satisfaction level of hariom namkeen. To know the consumer view point regarding price of hariom nmkeen. To know the easily availability of product.

There are two type of objective in research. y y Primary objectives secondary objective.

11

4.2.1 Primary objective

To understand the test and preferences of the consumer towords various hariom namkeen product. Hariom Namkeens primary objective is to cover overall market share & to make strong brand image so that they need consumer behavior towards namkeen products. Research objective is to know the consumer behavior of the customer.

4.2.2 Secondary objective

To evaluate the growth and industry structure of hariom namkeen product . To analysis the product based on strategy used in hariom namkeen product. 1. To analyze price based on strategy used in hariom namkeen product. 2. To analyze place based on strategy used in hariom namkeen product. 3. To analyze promotion based on strategy used in hariom namkeen product. 4. To study the industry structure of hariom namkeen product.

In short to know that weather the customers are satisfied with the products price availability advertisement quality taste etc.

12

4.3 RESEARCH DESIGN

Research design is also known as framework or blue print of the research. There are three types of research design.    Exploratory research design Descriptive research design causal research design

1) Exploratory research design

Exploratory research design means to find something new that help us to collect preliminary information and research hypothesis consumption. We have used research from the literature like newspaper, magazines, bullions for the relevant data of hariom namkeen product. In the initial phase of research our design was descriptive. We conducted exploratory research design to know the consumer behavior towards namkeen.

13

2) Descriptive research design

Descriptive research design means to describe any situation or information in detail. To describe something in related area at that time descriptive research is used. Means to give detail explanation of the research then the descriptive research is used. Our primary objective is to analyse hariom namkeen product. For that descriptive research is must in the later phase of our research design was causal.

3) causal research design Causal research design means to study the cause and effect relationship of the situation. Here in the market research i have use exploratory research design and descriptive research design. But in this survey I do not conduct causal research design.

We started with exploratory research for the following reason and ended with descriptive research by explaining each topic in detail.

 

To find out contribution of hariom namkeen product segment in FMCG industry. To find out the major key player of hariom namkeen product.

14

4.4 RESEARCH INSTRUMENTS

4.4.1

DATA SOURCES

The source from which we get the information or data for research is known as data source. The researcher can gather primary data secondary data or both.

1) Primary data

The data that are freshly gathered for specific purpose or for a specific research project. The researcher collects the data on his own without any use of secondary sources.

2) Secondary data

The data which already exists somewhere and it was gathered for some other purpose in the past. Here we get the information through internet by using different website. I started my investigation by examining secondary data to see whether the problem can be partly or wholly solved without collecting costly primary data.

When the required data do not exist or out dated, inaccurate, uncompleted or unreliable then we collected the primary data through various research approaches. Like personal interview with customers retailers & distributers.
15

4.5

RESEARCH APPROACH

After deciding the data source we will get the information from our respondent i.e. consumer. primary data can be collected 5 way:

1) Observational research
Fresh data can be collected by observing the consumers when they shop or consumer the products. Important points can be noted down while analyzing the behavior of consumers.

2) survey approach
It refers to face to face or direct communication with the respondents. In this predefined questions are asked to respondents. It is suited for descriptive research. We are using the face to face survey method with distributer customers & retailers.

3) Focus group approach

In these approach first of all i focus that people who are buying our product than after I was asking the opinion about our product by the moderate and the moderate note down the important point.

16

4) Experimental research approach

In these approach where to mutually executive group shares common character group are selected under the same controllable factor different treatment is given to them to identify their responses. Controllable factor is control by the company. Hence we can not conduct experimental research design because it is very costly as well as time consuming so that I only conducted survey approach

17

4.6

CONTACT METHODS

In this we decide the methods through which we can contact the respondents to get the information. It is the way or a rout by which we can reach to the target people. There are four contact method which are as follows :

1) Personal interview
It is a face to face communication with respondents. By this type of interview we can get the reliable information and researcher is able to complete all the questions. Explanation is givan for the questions which is not understood by the respondents. We are using the personal interview in our research.

2) Telephonic interview In these type of interview I do not meet the resonance, I had take interview on telephone it called as telephonic interview. It is less costly than personal interview. In our research we are not using these type of interview method.

3) Mail interview
In these type of interview we are sending the questionnaire from our responded. Either through post or curios. Respond send their back to fill information. On these research large amount of people cover. In our research we are not using these type of interview method. But mostly we could not feedback response that is the main limitation of mail interview

18

4) Online interview
In these type of interview we are getting information through chatting. It is less costly. in our research we are not using these type of interview method.

4.6 SAMPLING PLAN

Researcher uses sampling plan to reduce time and cost of research. Few units from population are selected as a sample Sampling plan has following three decisions to be made.

4.6.1 Sampling unit

It refers to that who should we survey? Researchers select the target audience and do the research. For our research our sampling units are consumers who use the namkeen product.

4.6.2 Sampling size:

It refers to how many people to be survey? Sample size should be optimum to do survey to get more reliable results. For ` our research sampling size was 50 consumers of namkeen products.

19

4.6.3 Samping Procedure:

It refers to how should we choose the respondents? Sampling procedures are of 2 kinds;

1) probability Sampling 2) Non-probability Sampling

1) Probability sampling procedure:

It is used where all the units of population is given known and equal chance to be selected as samples. Hence I Do Not Conduct Probability Sampling Procedure.

2) Non-probability sampling procedure:

It is used where all the units of population do not get known and equal to be selected as samples. In our research we used non-probability sampling procedure by convenience sampling

20

4.7

RESEARCH INSTRUMENTS:

Marketing researcher have a choice of two main research instruments in the collecting primary data. by which researcher can obtain whatever information they needed for their marketing survey. Basically there are 2 main types of research instrument. 1) Questionnaire, 2) Mechanical devices.

In our research we have used questionnaire as a research instrument. I do not conduct mechanical devices for survey. There are two types of questionnaire

y Structured questionnaire:
In this type of questionnaire all the questions are in pre decided format and it is asked in logical sequence. I conduct structured questionnaire.

y Unstructured questionnaire:
In this type of questionnaire questions are ready but not asked in logical sequence researcher can ask any question at any time according to his wish as the format is not pre decided

21

There are two type of question

1. Open ended question It means where respondent is allow to answer in his own way by using own words and sentences. here freedom is provided to respondents to answer

2. Close ended question It means where respondent are provided the option and is supposed to answer from those alternatives only. here freedom is not provided to respondents to answer.

For my report I had used structure questionnaire & includes only close ended questions. In close ended type of question we have used dichotomous questions, multiple choice question and rating scale type of question. All question I added in to the questionnaire are only close ended question so that respondents would not bore and satisfy to support us to fulfill the questionnaire. I use close ended questions in survey like..       Dichotomous Multiple choice Likert scale Semantic differential scale Importance scale Rating scale

22

5. ANALYSIS OF DATA

Analysis of our research is divided into 3 parts

1) SCREENING Screening involves collection of all necessary information through

questionnaire and then identifies the eligible questionnaire that are useful for research. In this process we have discriminated the correct questionnaire and conducted our analysis. On the basis of these error free questionnaires. We have conducted the further analysis.

2) CODING In the second stage of our analysis I have market 1 to 15 number on the questionnaire that means our sample size was 40 respondent. each and every question of questionnaire and the options given in each question was also assigned a code.

3) DECODING In this steps of analysis the same method of which we have applied at the time of coding in the actual questionnaire. In the computer first of all we have entered 50 respondents as R1, R2, R3.R50 and the questions 1 to 15. These 15 questions include rating type of questions also. In the rating type of questions the options were also considered as a separate question at the time of decoding.

23

5.1 Do you know the company Natraj snack and sweets pvt. Ltd. Producing different snacks brand name HARIOM?

Awareness YES NO

Total 39 11

Percentage 78% 22%

Awarness about brand

80% 70% 60% 50% 40% 30% 20% 10% 0%

78%

22%

yes

no

Interpretation : Here 78% of the respondents are aware that Hariom brand is from Natraj snacks & sweet ltd

24

5.2 Have you purchase Hariom namkeen?

Purchase Perception Yes No

Total 44 6

Percentage 88% 12%

Purchase Perception

90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

88%

12%

yes

no

Interpretation : Out of 50 respondent 44 respondent purchase Hariom namkeen which Consisted of 88% and remaining 12% respondent not interested to purchase Hariom namkeen. May be respondent would not find that much brand awareness Compare to other Brand.

25

4.3

Which of the products respondent purchased? Total 24 26 14 7 23 5 Percentage 24.24% 26.26% 14.40% 7.07% 23.23% 5.05%

Product Perception Aloo sev Sing bhajiya Ratlami sev Farali chevdo Chips(wefers) others

Product Perception
5.05%

24.24% 23.23%

Alu sev Singbhajiya Ratlami sev Farali chevdo

7.07% 26.26% 14.40%

Wafer Others

Interpretation : As per above graphical presentation the Singbhajiya is more known as compare to the other products so, its may be possible to availability of other brands.alu sev 24.24% so in this segment Balaji and Samrat is leading seller in this segment.

26

5.4 Reason for purchase Hariom namkeen are

Reason Quantity Quality Price Taste Availability Other

Total 6 13 9 16 10 2

Percentage 10.71% 23.21% 16.07% 28.57% 17.86% 3.57%

Reason for purchase

30.00% 25.00% 20.00% 16.07% 15.00% 10.71% 10.00% 5.00% 0.00% quantity Quality Price Teste availability others 3.57% 23.21% 28.57%

17.86%

Interpretation : Here out of 50 respondents main reason for purchase the namkeen is Taste. 28.57 % respondent are chose as per taste so we interprets that they are loyal customers in taste preference some trial customers are also includes 23.21 % respondents are choose the Hariom namkeen as per quality.

27

5.5 Awareness about other brands of namkeen. Other Brand Samrat Balaji Real other Total 21 34 17 6 Percentage 26.92% 43.59% 21.79% 7.69%

Awareness Of Other Brand

43.59%
45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Samrat Balaji Real Other

26.92% 21.79%

7.70%

Interpretation : As per the graphical presentation 43.59 know the Balaji brand because of may be a strong brand image of Balaji good distribution channel as well the Samrat also strong identity in the market. So the Hariom Company must improve brand image as compare to other competitors to cover the market and some advertising improvement so consumer awareness can be build.
28

5.6 Have you purchase other brand namkeen?

Perception Yes No

Total 41 9

Percentage 82% 18%

Purchase perception of other brands

90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

82%

18%

yes

no

Interpretation : As per the graphical diagram 41 respondent are purchasing other brand namkeen and 9 respondent are not purchasing other brand namkeen So that Hariom should convert 82% people to purchase only Hariom brand.
29

5.7 Opinion regarding other brands compare to Hariom namkeen.

Better then Samrat Balaji Real Other

Yes 23 20 13 7

% 36.56% 31.75% 20.63% 11.11%

No 16 20 25 2

% 25.39% 31.75% 39.68% 3.18%

Comparison with Other Brand

70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Samrat Balaji Real Other

Column1 No Yes

Interpretation : I comparing to the Samrat namkeen with the Hariom out of 50 respondent 23 respondents says that is better than Samrat & 16 says that not better than Samrat So I conclude that Hariom create the different test comparing to Samrat. As per the collected information Balaji is quite equivalent compare to Hariom taste.

30

5.8 Respondent perception about Hariom namkeen in terms of TASTE perception Very good Good Natural Bad Very bad Total 3 10 15 7 4 Percentage 7.69% 25.64% 38.46% 17.95% 10.26%

preference regarding taste

40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%

38.46% 25.64%

17.95% 7.69% 10.26%

very good

good

natural

bad very bad

Interpretation : This graph include 5 scale where 1st rank is for very good and 5th is for very bed. Out of 50 respondent 3 respondents says very good product 10 respondent says good product 15 respondent says natural product 7 respondent says bad and 4 respondent says very bad product. As per the above graph we can say that taste of namkeen is natural because of highest percentage of natural taste with 38.46%
31

5.9 Are you satisfied with Hariom namkeen?

Satisfaction Yes no

Total 33 17

Percentage 66% 34%

Satisfaction with Hariom

70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00%

66.00%

34.00%
Series 1

yes

no

Interpretation : As per the graphical diagram 33 respondent are satisfied with Hariom namkeen and 17 respondent are not are satisfied with Hariom namkeen Namkeen. That means only 66% respondents are satisfy and 34% are dissatisfied after consuming the product of Hariom Namkeen.

32

5.9 Overall satisfaction level of namkeen.

Rank 1 dissatisfied 2 3 natural 4 5 satisfied

Total 5 14 11 9 7

Percentage 12.5% 35% 22.5% 20% 10%

Satisfaction level
35% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 10% 5.00% 0.00% 1 2 12.50% 22.50% 20%

Interpretation : 1st Rank conclude dissatisfaction level 3rd Rank conclude natural level 5th Rank conclude fully satisfied level. So as per the graph we can say that respondents are not fully satisfied so that most of the respondent choose 2nd rank that is between dissatisfied as well natural.

33

5.10

Perception of Respondent About Satisfaction With Price Of Hariom.

Satisfaction with price Yes No

Respondent 42 13

Percentage 74.5% 25.5%

Satisfaction with price

25.50%

YES NO

74.50%

Interpretation : As per table 74.5% are satisfied with price because of equal level of the price comparing to the other brand of namkeen There is no difference between the price of real, samrat, and balaji. They are providing namkeen with same rate and price 25.5% of respondent are not satisfied with the price because of they want some change in price due to orthodox system of price. Some also want to reduce the price

34

5.11

Perception of Respondent regarding the change in Hariom namkeen

Changing perception Yes No

Respondent 34 16

Percentage 72.5% 27.5%

Changing perception

27.50%

YES NO

72.50%

Interpretation : as per the collected information from the respondent as well as graph 72.5% respondent are agree to change in namkeen Whereas 16 respondents around 27.5% are not want any type of change in to Hariom Namkeen . In short graph says that Hariom should change in Namkeen so that consumer will prefer the namkeen most.

35

5.13 Alternative choice in to the namkeen of Hariom. Alternative Quantity Quality Price Taste Packaging Other Total 8 23 7 14 11 2 Percentage 12.30% 35.38% 10.77% 21.54% 16.92% 3.08%

Alternative choice for change

16.92%

3.08%

12.30% quantity quality price taste packaging 35.38%

21.54% 10.77%

other

Interpretation : In this chart 35.38% respondent want change in quality , 21.54% respondent want change in taste, 16.92% respondent want change in packaging, 12.30% respondent want change in quantity, 10.77% respondent want change in price. So that we can say that Hariom should improve quality to satisfy the customer more as well to make strong brand loyalty .
36

5.14

Do you want any additional flavor in namkeen?

Change Yes No

Total 38 12

Percentage 76% 24%

Responce for flavoural change

80.00%

76.00
70.00% 60.00% 50.00% 40.00%

24.00
30.00% 20.00% 10.00% 0.00%

yes

no

Interpretation : Out of 50 respondents 38 respondent are agree the change flavor of Hariom namkeen and 12 respondents dont want any change in the namkeen of Hariom. So that as per the respondent responses Hariom have to do some changes as well innovative test introduction to improve more brand identity.

37

5.15 Which of additional flavor respondent would like to add? Flavor Tomato Butter Lassen Onion Lemon Other Total 20 11 11 11 12 5 Percentage 28.575 15.71% 15.71% 15.71% 17.14% 7.14%

Responce for Additional flavour 30.00%

28.57%

25.00% 20.00% 15.71% 15.00% 10.00% 5.00% 0.00% tomato butter lassen onion lemon other 7.14% 15.71% 15.71% 17.14%

Interpretation : Out of 50 respondents 20 respondent want tomato flavor and lemon flavor in the Hariom namkeen. Tomato flavor which consist of 28.57% respondents that means this flavor is mostly demanded by the new generation people. As the same time lemon flavor is demanding by 17.14% people
38

6.Limitation Of the study

 The study is restricted to some area of Ahmedabad city.  Lack of time constraints a large number of respondents could not be covered for the study.  Some customer is also not giving response.

39

7. FINDING

As per the respondents answer the question then the some findings are come middle in my questionnaire contain different types of the questions for example leading question, qualifying question, warm up question etc. First 2 questions are the leading question and qualifying question asked in the questionnaire those are

I Asked To The Respondents That Are You Aware About Natraj Snacks & Sweet Pvt Ltd Who Produced Different Namkeen With Brand Name Hariom Where 78% Respondents Answer Was Positive. Out of all respondents 88% respondents were purchased Hariom namkeen products whereas rest 12 % respondents not consume Hariom Namkeen. Singbhajiya is Highest demanded by the respondents approximately 26.26% as the same time Alu sev of Hariom is demanded by 24.24% respondents. And wafers are demanded mostly in fast season around 24.12%. 28.57% Respondents consume Hariom namkeen because of taste and 23.57% respondents purchase Hariom namkeen because of the quality of products I asked to respondent about awareness of other brands 43.59 % respondents are prefer Balaji the most and than second rank of other brands was Samrat with 29.97% More then 82% people purchase other brand namkeen

39.68% respondents says that Hariom namkeen is more satisfy than real. And 3.18% respondents says that Hariom namkeen is better than real. 31.75% says that its better than Balaji.

40

22.5% respondents says that satisfaction level of Hariom namkeen is natural. And 12.5% are dissatisfy with hariom namkeen

I asked Perception of Respondent About Satisfaction With Price Of Hariom than 74.5% says yes and rest 25.5% says no. 72.5% respondent want change in hariom namkeen. 35.38% people wants change in quality 21.54% wants change in test.

When I asked Do you want any additional flavor in namkeen? Than 76% respondents says yes and rest 24 % says no they dont want any change in flavor of hariom I give alternative choice for flavor than 28.57% people want tomato flavor. And 17.14% respondents wants lemon flavor ads a additional flavor.

In short some of the respondents answer is positive towards hariom brand but they says that they will prefer more if hariom do some changes.

41

8. RECOMMENDATIONS

 Make the attractive packing.  If its possible then improve the quantity level compared to local brands.  Please reduce the price or compared to quantity.  Make Effective advertisement campaign to attract the customers.  Give promotional schemes to the retailers to motivate them.  Increase the profit margin for the retailers.  Supply of Hariom products as per demand in rural area.  Try to satisfied market demand and put more distributor  Motivate and trend sales force and distributor  Improve the Distribution Channel in rural area then other local brands  Improve brand awareness through advertisement

42

9. CONCLUSION

All the end of my report I conclude that I had done my report in Hariom namkeen with the topic of the consumer behavior survey in the subject of marketing. Hariom namkeen is the Gruhadhyog and expand very fast & Gradually. Their profit is also very high and the broad their business very quickly. It is the good induction for the company. Their products are very good in taste and are hygienic. They pay special attention to quality of the product. They also maintain cleanliness throughout their unit so to make product hygienic. The company shows their consumers in the best manners by providing quality & innovative product at right time. The future of this unit is very bright and we also wish them Best Of Luck for their bright future in this field. So that the company follow the above suggestion and give more advertisement it will good for company

43

10. SUGGESTION

 The packaging of Hariom namkeen is not proper.  The quantity of some products is not satisfactory so its loss for retailers for their sales.  The Price is high compared to local brands.  The advertisement is not effective compared rival brands.  There is no promotional schemes available to motivate the retailers.  The level of profit margin is not satisfactory.  The supply of Hariom products is not proper compared to the demand.  Not that much taste compare to other brand  Some were Hariom brand is not available because of poor distribution channel  The Distribution Channel is not better in rural area then other local brands

44

 BIBLIOGRAPHY

Books :
Marketing management by Philip kotler & koshy

Search engine :
www.google.com

Web site :
www.hariomnamkin.com

45

 Annexure (Questionnaire)

Dear Respondent I am student of Global Institute of Management at Gandhinagar. As a part of MBA study i am under go on consumer perception about Hariom Namkin of Ahmadabad. So I hope that you will spend your time for us to fill up the questionnaire.

Name :

Address .. .. ..

Occupation ..

Gender :

Male

Female

Contact no :

(1) Do you know the company Natraj snacks & sweets pvt. Ltd. Producing different snacks brand name HARIOM ? Yes No 46

(2) Have you purchase Hariom Namkin ? Yes No

(3) If yes than which of the following u had purchased?

Hariom Alu sev Hariom singbhajiya Hariom ratalami sev

Hariom farali chevdo Hariom chips(vefers) Others :

(4) You purchase Hariom Namkin Because of Quantity Quality Price Test Availability Others :

(5) Do you know other Brands Namkin ? Samrat Balaji Real Others :

(6) Have you purchase other brands Namkin ? Yes No

(7) What your opinion toward the Hariom Namkin ? Its better then Samrat Its better than Balaji Its better than Real Its better than yes yes yes yes No No No No

47

(8) Give your perception about Hariom Namkin in term of TEST 1st very good 2nd good 3rd natural 4th bed 5th very bed

(9) Are you satisfied with Hariom Namkin ? Yes No

(10)

According to you what is satisfaction level of namkin ?

1 Dissatisfied

3 Natural

5 Satisfied

(11)

Are you satisfied with the price of Hariom Namkin ? Yes No

(12)

Do you want any change in the hariom namkin ? Yes No

(13)

If yes choose one or multiple? Quantity Quality Price Test Packaging Others : 48

(14)

Do you want any Additional flavor in Namkin? Yes No

(15)

If yes than which of the additional flavor you would like ? Tomato Butter Lassen Onion Lemmon Others : ..

Suggestions . . .... ..

49

50