INDUSTRY VISIT REPORT

Name-Aniruddh singh thakur

Enrolment №: B-06

Batch: 2022 – 2024

Shanti Business School

1|Page
INDUSTRY VISIT REPORT: RAMDEV MASALA
1) Company Profile:
1.1 Name of organization – Ramdev Food Products Pvt. Ltd.

Address – Sarkhej-Bavla Highway, Changodar – 380004,

Ahmedabad, Gujarat, India.

Website – www.ramdev.co.in

1.2 Business philosophy – Ramdev works with the philosophy of

reaching the customers heart through their taste buds, they have been successful
in taking the Indian spices and taste to millions of homes across the globe. They
take pride in the fact that Ramdev has established India’s heritage across the
world through Indian food, the Indian way. The brand Ramdev has been a
pioneer in many food related offerings ranging from basic masalas to instant
mixes. In 2016 Ramdev took another significant step in diversifying its portfolio
by entering the ‘snack foods’ segment.

1.3 Mission & Vision Statement:

 To be unequivocally known as the Monarch of Spices in the Land of

Spices, India.
 To maintain the stronghold of Indian spices across the world.
 To introduce Indian spices into cuisines hitherto uninitiated into them.
 To device newer technology and methods to reach quality spices in the
quickest possible time to our customers.

1.4 Status of the company in market - Ramdev Food Products Private

Limited, Ahmedabad, India is a leading producer and processor of spices,
instant mixes, snacks (namkeen), etc. Quality is the prime agenda at Ramdev.
2|Page
INDUSTRY VISIT REPORT: RAMDEV MASALA
Good and healthy product range is what they believe in delivering to the
society. Spices and snacks touch every section of the society as well as age
groups. These deliverables have to be essentially of top quality and produced of
good processing practices. Ramdev has applied and have been awarded all the
required quality certifications at the national & international level.

1.6 Special awards & recognition:

 Ramdev has obtained the National Award – 2010 from the
Government of India, Ministry of Micro, Small & Medium
Enterprises, New Delhi in the category of Quality Products in
“Ready to Eat / Instant Mix Food”.
 Ramdev were also awarded the First Prize in recognition of
Manufacturing Outstanding Quality Products from the then
President of India – Smt. Pratibha Patil.
 Ramdev has obtained the State Award – 2011 in “Innovation
in Technology”, awarded by the Government of Gujarat
(Category M.S.M.E.)
 Ramdev has obtained the “Outstanding Export Performance”
Award for the year 2006-07 from the Government of Gujarat
(Category M.S.M.E.).
 They have also obtained the Prestigious Award from the
Government of Gujarat for “Quality & Environment
Protection Measures” in the Food Products category.

3|Page
INDUSTRY VISIT REPORT: RAMDEV MASALA
 2) History of the organization:

2.1 Main History- Five decades ago the origins of one of India’s leading
spice brands was laid in a very modest manner by Founder and Chairman, Late
Rambhai Chhaganbhai Patel by catering to the pulses and spices required in his
neighborhood. It was his son, Hasmukhbhai Patel who established Ramdev
Food Products Private Limited and scaled up the business to encompass the
entire state of Gujarat. In the early 90s, Ramdev forayed into the ready-to-
eat category with its ‘Instant Mix’ packets of traditional Gujarati snacks like
Khaman, Dhokla, Gota, etc along with popular South Indian snacks like Idli,
Vada, Dahivada etc. It also expanded its portfolio to include Asafetida (Hing)
and streamlined its production processes to receive Agmark recognition. By
mid-90s, Ramdev was a renowned brand across India in the world of spices.

3) Form of Organization: Ramdev is a Private Ltd. organization.

3.1 Advantages of a Private Ltd. company:

 Limited Liability- The liability of the members of a company is limited

only to the extent of the face value of shares held by them. Therefore,
where a company is limited by shares, the liability of the members on a
winding-up is limited to the amount unpaid on their shares.

4|Page
INDUSTRY VISIT REPORT: RAMDEV MASALA
  More Capital- As there are more members in a partnership firm as
compared to sole proprietorship, the capital can be generated more from
the members.

 Perpetual succession- A company has ‘perpetual succession’, that is

continued or uninterrupted existence until it is legally dissolved. A
company, being a separate legal person, is unaffected by the death or
other departure of any member but continues to be in existence
irrespective of the changes in membership. Perpetual succession is one of
the most important characteristics of a company.

 Easy transferability of shares- Shares of a company limited by shares is

transferable by a shareholder to any other person. The transfer is easy as
compared to the transfer of interest in business run as a proprietary
concern or a partnership.

 Separate Legal entity- A company is a legal entity and a juristic person

established under the Act. A juristic person is a person who is not a
natural person or human being. Therefore a company form of
organization has wide legal capacity and can own property and also incur
debts.

Disadvantages of a Private Ltd. Company:

 Slow decision making process- In a private limited company, as there

more members, the decision making process is slow as it is necessary to
take the agreement of each and every partner.

 Maintenance of secrecy- It is very difficult to maintain secrecy in a

partnership firm as compared to sole proprietorship.

 Registration process- The registration process is long of a private

limited company as compared to sole proprietorship.

 Shares- The major disadvantage of private limited company is that its

shares cannot be sold to public. The shares can be held by the partners
only.

4) Organization Structure:
5|Page
INDUSTRY VISIT REPORT: RAMDEV MASALA
 Hasmukhbhai R.
Patel
(Chairman)

Ruchir R. Patel
(Managing
Director)

Pradip N.Patel Gaurang N. Patel

(Director) (Director)

5) Location:

5.1 Factory Address: Sarkhej-Bavla Highway, Changodar – 382213,

Ahmedabad, Gujarat, India.

5.2 Reasons for choosing a particular location: The main reason

behind choosing the particular location was that the area is fully industrial
and there is not traffic issue and also there is also continuous electric
supply because there are many power stations in Changodar area.

5.3 Benefits of Location: No power cut problem and also availability of

labour is more in that area. There are no residence in nearby area so the
pollution does not hinder the locals.

5.4 Limitations of Location – Sometimes due to heavy rainfall, there is

no electricity. The plant is very far from the city, so the transportation
cost is high.

6|Page
INDUSTRY VISIT REPORT: RAMDEV MASALA
 6) Production:

6.1 Product Range: Spices in the days of yore meant a few like pepper,
cloves, cardamom, and ginger, to name a few. Being one of the first to
introduce spices in various attractive and convenient consumer packs,
Ramdev has set a new trend in the Indian spice market. Today, with the
world becoming a village, different cuisines across the globe have
transcended borders and their product portfolio too has expanded to cater
to international palates. Their product repertoire includes Basic Spices,
Premium Basic Spices, Asafoetida (Hing), Blended Spices, Premium
Blended Spices, Instant Mixes, Raw Crisps (Papad), Pickles, Chutney,
Namkeen, and Wafers.

CHILLI POWDER

Available in
Rs 5/-
Rs 10/-
100g
200g
500g
1kg

TURMERIC POWDER

Available in
Rs 5/-
Rs 10/-
100g
200g
500g
1kg

7|Page
INDUSTRY VISIT REPORT: RAMDEV MASALA
 CORIANDER POWDER

Available in
Rs 10/-
50g
100g
200g
500g
1kg

CORIANDER CUMIN POWDER

Available in
Rs 10/-
50g
100g
200g
500g
1kg

CUMIN POWDER

Available in
50g
100g
100g (Box)
500g

8|Page
INDUSTRY VISIT REPORT: RAMDEV MASALA
 HING (ASAFOETIDA) - The largest selling Hing in India. They source
the best of raw material from the mountains of West Asia and carefully
compound it using a scientifically tested process you get a Hing that is
second to none. The whole country agrees.

Super Hing

Strong Hing

Gold Hing

9|Page
INDUSTRY VISIT REPORT: RAMDEV MASALA
 6.2 Production Process for Red chili and Turmeric:

Bifurcation

Grinding

Blending

Packing

Dispatch

6.3 Plant & technology: They have designed each and every production
machine by themselves and their machines are not imported.

6.4 Plant Layout: They have Process Layout.

6.5 Measures to control pollution: There is mostly noise pollution and

to control it they have sound proof glass in the production room.

6.6 Area of Factory (in Sq. feet): They have 37000 Sq. Feet. Space
occupied for the plant and 5 acre ground unused.

7) Financial Information:

7.1 Sales Turnover: In the year 2021 their sales turnover was 400 crores.

10 | P a g e
INDUSTRY VISIT REPORT: RAMDEV MASALA
 8) Marketing:

8.1 Physical Distribution & Channels: With a wide distribution

network in India comprising of Company Owned Stores and C & F
Agents, Ramdev enjoys a close working relationship, and which benefits
from its support and expertise. Our distribution strategy is based on a
robust supply network and a strong distribution footprint to ensure
constant availability of their complete range of products throughout the
country. Ramdev products are available across India in various Indian
states such as- Gujarat, Maharashtra, Chhattisgarh, Orissa, Rajasthan,
Delhi, Madhya Pradesh, Punjab, Chandigarh, Haryana, Himachal
Pradesh, Jammu and Kashmir, Uttar Pradesh, Uttaranchal, Jharkhand and
Bihar.

8.2 Advertising & Sales Promotion: Ramdev has connected with

various generations of consumers across the year through Print,
Television, Radio and Digital media. Ramdev is also active on social
media like face book, twitter, YouTube, LinkedIn etc. Ramdev publishes
regular newsletter covering the news and events.

8.3 Level of competition: Its competitors are Everest Masala, MDH

Masala, Catch Masala, Nilon’s Masala and Mother’s Recipe Masala.

8.4 External or export oriented marketing: Ramdev enjoys market

leadership in Basic Spices, Whole and Powder Spices, Blended Spices,
Instant Mixes, Indian Groceries, Pickles, Chutneys, Papad, Khakhra,
Frozen Vegetables (IQF) & many other food categories and ranks
amongst a few brands that have a nationwide presence in the organized
sector in India. Their philosophy of “reaching a customer’s heart through
quality” has enabled us to spread the rich Indian heritage to millions of
homes around the globe.
Their Products pass Sudan & Aflatoxin tests which are the initial
requirements for the International marketplace. Each and every of our
Product is inspected and analyzed in our Agmark approved laboratory as

11 | P a g e
INDUSTRY VISIT REPORT: RAMDEV MASALA
 well as some of them at the Spices Board of India’s (A Government of
India Enterprise) laboratory before it is shipped. The aim has always been
to make Ramdev a leading household name in the Domestic as well as
International Spices & Food Markets.
Best quality and taste is a global demand, and it is no wonder that
Ramdev is exported in more than 24 countries with a range of 600+
products, across the globe which include the USA, Canada, U.K., China,
Japan, Singapore, Australia, New Zealand, U.A.E., Qatar, Mozambique,
Kenya, Uganda, Reunion (France), Angola, Republic of South Sudan,
South Africa, Asia Pacific Middle East & Africa regions.

Ramdev’s Export Basket: Ramdev offers a comprehensive range of

Indian foods for exports. Apart from basic and blended masalas, they also
offer a range of Instant Mixes, Pickles, Chutneys, Frozen Vegetables &
Fruits, Khakras and a vast range of Groceries. No matter where you are,
Ramdev will ensure that you are never too far away from the taste of
India.

BASIC SPICES

PREMIUM SPICES

CHUTNEYS & PICKLES

PREMIUM BLENDED MASALA

12 | P a g e
INDUSTRY VISIT REPORT: RAMDEV MASALA
 BLENDED MASALA

INSTANT MIXES

FLOURS

FROZEN VEGETABLES

9) Human Resource Management:

9.1 Number of workers: There are total 600 workers presently working
in the organization.

10) Research & Development:

10.1 Quality assurance techniques: They have a separate department for

quality assurance and in that workers check the quality of products before
the products are delivered to the customers.

13 | P a g e
INDUSTRY VISIT REPORT: RAMDEV MASALA
 11) Suggestions: The workers should wear their masks and gloves
whenever they are in the production room. They should do welfare work
for the society too.

12) Conclusion: During my visit I concluded that how an organization

works. I can say that I have achieved my purpose of the visit.

13) References: www.ramdev.co.in

Thankyou.

14 | P a g e
INDUSTRY VISIT REPORT: RAMDEV MASALA