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  • Proximity Alignment

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    pammielee
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    The document discusses the principles of proximity and alignment in design. It states that the principle of proximity suggests that related items should be grouped physically close together to imply their relationship and be seen as a cohesive unit. It advises using techniques like alignment along edges or centers to organize information consistently and clearly communicate with the intended audience.

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    The document discusses the principles of proximity and alignment in design. It states that the principle of proximity suggests that related items should be grouped physically close together to imply their relationship and be seen as a cohesive unit. It advises using techniques like alignment along edges or centers to organize information consistently and clearly communicate with the intended audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    349 views23 pages

    Proximity Alignment

    Uploaded by

    pammielee
    The document discusses the principles of proximity and alignment in design. It states that the principle of proximity suggests that related items should be grouped physically close together to imply their relationship and be seen as a cohesive unit. It advises using techniques like alignment along edges or centers to organize information consistently and clearly communicate with the intended audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 23

    Proximity

    Friday, January 17, 14

    Proximity

    The Principle of Proximity states that you group related items together, move them physically close to each other so the related items are seen as one cohesive group rather than a bunch of unrelated bits.

    Physical closeness implies relationship


    Friday, January 17, 14

    Where does your eyes go?


    Physical closeness implies relationship

    Friday, January 17, 14

    Friday, January 17, 14

    Friday, January 17, 14

    Grab a Business Card


    Where do your eyes go? How is the information arranged? Are some information grouped together? How so? Is there any question about where you begin to read the card? Where you end?

    Friday, January 17, 14

    Give it some room

    Friday, January 17, 14

    Friday, January 17, 14

    Friday, January 17, 14

    Friday, January 17, 14

    Clear Communication First

    Friday, January 17, 14

    Proximity
    closeness implies relationship organize elements together to become
    one visual unit- intellectually and visually

    Friday, January 17, 14

    Techniques to help you...


    Squint your eyes, count the visual elements
    by counting how many times your eye stops relate to each other empty space

    Try to organize or group information that Dont just put it there because theres

    Friday, January 17, 14

    Friday, January 17, 14

    Alignment

    Friday, January 17, 14

    Alignment
    invisible guide/line usually along edges or
    centers Aligned by edges Aligned by center

    Friday, January 17, 14

    Friday, January 17, 14

    Friday, January 17, 14

    Text alignment

    Flush Left
    Friday, January 17, 14

    Flush Right

    Friday, January 17, 14

    Tips- Content
    Whats the most important information?
    Rank from most to least important.

    Is there an order on how the information is


    read? (we typically read, top to bottom, left to right)

    What is the purpose? Who is the audience? Where will it be seen?


    Friday, January 17, 14

    Type
    Font type and font size should relate to the
    contents relevance

    Font type and font size can also unite or


    separate information

    Body text can be smaller than 12pt Dont forget about weight- bold, italics, etc.
    Friday, January 17, 14

    Proximity and Alignment


    Organize information- grouped together by
    relevance, placement on the page on how audience reads alignments

    Keep it consistent- dont have 3 different Think about the white space- what shapes
    are created in the empty space

    Friday, January 17, 14

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