EMERGING TRENDS OF RURAL MARKET

RURAL INDIA

Rural area meaning

Trend meaning

NEED OF MARKETING IN RURAL INDIA

Large population of India Rapid growth in service industries Global Integration Literacy rate Increased from 36% to 59% Rise in demanding consumers

RECENT EMERGING TRENDS

Rural India goes mobile Ensuring Insurance Media Internet reach Brand conscious

CHALLENGES FOR RURAL MARKETING

Awareness Affordability Availability Acceptability

PRODUCTS DEVELOPED FOR RURAL MARKETING

Philips develop a TV Vardaan and Free Power radio for rural markets

ICICI rural ATMS

Bhumiheen credit cards by Bank of India E- choupal by ITC

SOLUTIONS FOR CHALLENGES

New products development Distribution network Effective communication Pricing strategy Market research

CONCLUSION
Rural markets offer growth opportunities. Rural market is the market of the new millennium.