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    FMCG companies in India are increasingly using digital marketing techniques like email, mobile, online, and social media marketing to promote their household care, personal care, and food and beverage products. Digital marketing allows FMCG brands to use pull strategies to attract consumers and push strategies to directly market to consumers. Popular digital marketing approaches for FMCGs include capturing consumer information online and through mobile apps to personalize advertising.

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    FMCG IN DIGITAL MARKETING

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    FMCG companies in India are increasingly using digital marketing techniques like email, mobile, online, and social media marketing to promote their household care, personal care, and food and beverage products. Digital marketing allows FMCG brands to use pull strategies to attract consumers and push strategies to directly market to consumers. Popular digital marketing approaches for FMCGs include capturing consumer information online and through mobile apps to personalize advertising.

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    14 views16 pages

    FMCG in Digital Marketing

    Uploaded by

    kashtum23
    FMCG companies in India are increasingly using digital marketing techniques like email, mobile, online, and social media marketing to promote their household care, personal care, and food and beverage products. Digital marketing allows FMCG brands to use pull strategies to attract consumers and push strategies to directly market to consumers. Popular digital marketing approaches for FMCGs include capturing consumer information online and through mobile apps to personalize advertising.

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    of 16

    FMCG IN DIGITAL MARKETING

    PANKAJ PARAG MADHUP


    10AD43
    FMCG
    • consumables which are normally consumed
    by the consumers at a regular interval.

    INDUSTRY CATEGORY AND PRODUCTS


    • Household Care
    • Personal Care
    • Food & Beverages
    India’s FMCG Market Size (In USD Billion) 
    DIGITAL MARKETING
     promoting of brands using all forms of digital
    advertising channels to reach consumers.

     PULL DIGITAL MARKETING

     PUSH DIGITAL MARKETING


    THE NEW CONCEPT OF DIGITAL
    MARKETING
    It includes
    • Email marketing
    • Mobile marketing
    • Online marketing
    • Social media
    EMAIL MARKETING
    • FMCG accounted about 20% of total online
    advertisement spending in India.
    • it is easy to create, place and use. E-mail
    advertising follows it.
    •  
    MOBILE MARKETING
    ONLINE MARKETING
    SOCIAL MEDIA
    DIGITAL TECHNOLOGY AND INFORMATION
    CAPTURE 
    • Internet and mobile telephone technologies
    • Introduction form on a website
    • Personal information through offers
    • The power of the information channel for
    marketers, with mobile telephones and other
    electronic device have increased.
    Marmite becomes first FMCG brand to use Facebook ad units
    RADIO
    •  very strong medium of publicity
    • wide reach to the masses starting from urban
    areas like metro cities to the remotest area
    and villages of the country.
    • Today a girl with a rural background who has
    never stepped out of the periphery of her
    village, is aware about the branded makeup
    kits, soaps and shampoo and perhaps she also
    longs for those products. Such is the power of
    Radio publicity.
    TELEVISIONS

    • popular medium of entertainment


    • recent boom of satellite channels
    • Campaign Based Add will always Keep an
    Impact over the eyes and it respond in a
    minute when u see that Product.
    REFERENCE

    • Sources: naukri hub, ibef, chennai online


    • http://www.briansolis.com/2010/02/24/time-spent-
    on-social-networks-up-82-around-the-wrold/

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