Emerging Trends in Digital

Marketing

By - Ramya D J, Assistant Professor, GFGC Arkalgud, Hassan Dist

Introduction
• The world is changing and technology is taking the lead. Today
everything is going digital.
• Companies too are jumping online to market their business
• Successfully reaching to one’s target audience is not longer just
putting out TV and Print ads
• Social Media is new arena of digital marketing
Some of the Digital Marketing Trends
• Video Marketing
• Content Focussed SEO
• Influencer Marketing
• Social Messaging Apps
• Artificial Intelligence
• Chatbots
Video Marketing
• Video marketing is using videos to promote and market your product
or service, increase engagement on your digital and social channels,
educate your consumers and customers, and reach your audience
with a new medium.
Video Marketing
• Video marketing is using videos to promote and market your product
or service, increase engagement on your digital and social channels,
educate your consumers and customers, and reach your audience
with a new medium.
CONTENT FOCUSED SEO

• SEO stands for search engine optimization. Search engine

optimization is the process of optimizing web pages and their content
to be easily discoverable by users searching for terms relevant to your
website.
Example of SEO
• Search Engine Optimization
Example of SEO
• Search Engine Optimization
INFLUENCER MARKETING

• Influencer marketing is a type of word-of-mouth marketing that

focuses on using key leaders to drive your brand’s message to the
larger market
Influencer Marketing
SOCIAL MESSAGING APPS

• Messaging apps have changed the way we communicate with each

other.
• Facebook Messenger, WhatsApp, WeChat, Viber… Indeed, times have
changed.
USE OF CHATBOTS

• It is a way where you engage with your customers on a real-time basis

via an instant messenger and provides solutions to all their queries
related to your brand offerings.
ARTIFICIAL INTELLIGENCE

• Machines and computer systems are working like humans with tasks
like voice-recognition, visual perception, translation, and decision-
making, which all previously required human intelligence.
ARTIFICIAL INTELLIGENCE
 Conclusion
• New technologies in digital marketing has moved a great deal. The
market approach has also evolved with the rise of new technology.
Digital marketing has a number of advancement and improvements.
Customers and marketers need to learn about the pros and cons of
digital marketing to get the best out of it.