SOCIAL MEDIA MARKETING

IN FASHION INDUSTRY
NAME-SAFA KORATIPARAMBIL
ROLL NO- F050
DIV-F
FY BBA LLB
 WHAT IS SOCIAL MEDIA
MARKETING?
• Social media is a digital platform that enables consumers and

buyers to connect easily.

• Social media marketing means marketing your brand on social

media channels like Instagram, LinkedIn etc. through various paid,

and networking strategies.

 HYPOTHESIS

• Social media marketing has helped in growth in the fashion industry

RESEARCH OBJECTIVE

• To study the impact of social media marketing in the fashion industry.

• To find the benefits of social media marketing.

 HOW DOES SOCIAL MEDIA
MARKETING IMPACT THE FASHION
INDUSTRY?

• Highly visual platforms, for example, Instagram or Pinterest helped

the customers be greatly aware of the latest trends in the market

and easily know the best suitable brands which matches their style.it

has also helped the brands to spread their brand worldwide and

get to know their audiences.

 WHAT ARE THE BENEFITS OF SOCIAL MEDIA
MARKETING FOR CONSUMERS AND BRANDS?
• It keeps the consumers up to date with • Availability of large audience to highlight
the new trends related to fashion.
their brand.
• It provides convenience and quick
• Helps in increase brand awareness
services.
• Helps to select target audience more
• Provides access 24/7.
conveniently
• It provides personalized experience
and fast fashion • It gives low to zero overhead costs

• It allows the consumers with options as • Various ways of attracting audience like
well as comparison shopping. collaborations, celebrity endorsement etc.
 CONCLUSION

• I feel that social media will flourish in the near future and that looking into account

the benefits it provides to the brand as well as consumers, it is way more easier and

convenient to be up to date with the latest trends in the society and that if used in a

proper way can lead to excellent and progressive results.

.THANK YOU.