SOCIAL MEDIA MARKETING

TRAINING SESSION 1
 WHAT IS MARKETING?

• It is a commercial process to promote and sell your products or services.

And this has direct impact on your product growth or sales.

• It is also consider as promotional technique using by companies to

introduce their products and services in different manner on various
platforms to target right audience and generate leads.
TRADITIONAL MARKETING
 Social Media
Marketing

Social
Media
Social Media
Optimization
 SOCIAL MEDIA

 We know that SM networking platforms has totally changed the way

people interact, communicate, explore, connect, collecting, and searching
information.
 SOCIAL MEDIA CONT.…

• Consequently, SM has become most used way of communications with

our loved ones.

• Similarly, it also helps and even imperative medium of promoting

businesses' products and services.

• Our business’s dependency, marketing and even branding is also diverted

from traditional to social media.
SOCIAL MEDIA
MARKETING
 SOCIAL MEDIA MARKETING
• Social Media marketing is to use SM platforms to create online presence by
companies, brands, and businesses.

• It is the best medium (SM platforms) to reach Millions or Billions of audience in

minutes, globally.

• It helps to target clients, customers or audience on the base of their type, location,
gender, age, and interest. (buyers persona)
 SOCIAL MEDIA MARKETING CONT..

• Even it helps to build strong relationships with exiting customers and future
potential customers.

• Once the online presence is created / set their image on SM platforms then
businesses move towards marketing.

• They start designing the content, prepare relevant materials and scheduling them
according to their businesses.
 SOCIAL MEDIA OPTIMIZATION
It is second to create online presence when brands starts focusing on uniformity of
their brand.
Eg:
 Logo
 Color scheme
 Name
 Bio
 Contact details
 WHAT ARE THE GOALS AND OBJECTIVES

• The main goal of Social Media Marketing is to generate sales by introducing

your products or services.

• To reach the target audience

• To drive traffic to your website
WHAT ARE THE GOALS AND OBJECTIVES

• Objectives can be changed from time to time like sometimes we focus on

increasing sales, generate leads, brand awareness, to engage audience,
important announcements, etc.
Tips
Call to action button helps you to get instant results as people sits on social media platforms and its easy to communicate.
Youtube takeover tv ass they provide news, educational content, weather, or gather any information in the form of vedio and
audios.