W01 Digital Marketing Vs Traditional Marketing - Which Produces Greater ROI

9/16/23, 4:15 PM Digital Marketing vs Traditional Marketing: Which Produces Greater ROI?
Where to Invest Between Digital Marketing vs

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DIGITAL MARKETING
Digital Marketing vs
Traditional Marketing:
Which Produces Better
ROI?
 Sherman
July 1, 2022 ~ 13 minutes to read

Last Updated: May 3, 2023
INDEX
What is Traditional Marketing?
Downsides of Going Traditional
What is Digital Marketing?
Digital Marketing vs Traditional Marketing: What

We hope you're finding this blog helpful. 
 Do the Stats Say?
If you want our team to handle your marketing for you and drive sales for your business, book a call!
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Marketing
While having a marketing budget is important for any small business, it’s
equally important to spend it in the right direction and make the most of it.
How do you know where to spend it when it comes to digital marketing vs

traditional marketing?
For many businesses, reaching the right “marketing” decision is not easy, even
though it can make a huge difference in their results.
By gaining clarity on the digital marketing vs traditional marketing aspect.
A business can get a better idea of which marketing method is appropriate

and how it is should be applied.
For instance, if you decide to use your social media account to build your
brand, publish your marketing message, and increase your customer base…
…you could do it yourself or hire a reputable digital marketing agency like LYFE
Marketing to take care of it.
INDEX


Marketing
Running a successful business is not just about choosing the appropriate

market or offering a high-quality product.
You also need the right kind of marketing techniques for you to be able to
reach out to your potential customers.
And then eventually, convert them into leads or customers.
Some businesses may give less preference to marketing, but if any serious
business wants to increase profits…
…it will almost always have set aside a proper budget for marketing.
Even if you do acknowledge the need for effective marketing, the whole digital
marketing vs traditional marketing debate might stump you.
The reason for this confusion may arise due to the fact that even though a lot
of marketing is done in the traditional way.
Digital marketing is steadily gaining an edge.
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Yes, there is a percentage of people who don’t use the Internet for conducting
any transactions, especially the older audience.
However, a considerable chunk of the population is regularly using the

Internet for multiple purposes, including making their day-to-day transactions.
As a business, you need to ensure that you are ahead of your competition.
INDEX
This means you cannot just depend on outdated marketing methods anymore.
You need to look beyond and fully understand how you can leverage the latest
digital marketing techniques to grow your reach.
Before we get into the nitty-gritty details of the key differences of digital Digital Marketing vs Traditional Marketing: What
We hope
marketing vs traditional you're finding
marketing, this define
let’s first blog helpful.
what traditional marketing 
is.
Takeaways Why Choose Digital Marketing?

Traditional marketing is a way to reach out to a semi-targeted Marketing
audience with various offline advertising and promotional
methods.
Digital marketing is any marketing campaign that is done
online and includes promoting your business in various digital
spaces.
Digital marketing can help a business generate qualified
leads/sales without putting a dent in the wallet.

Traditional marketing is any marketing campaign that doesn’t involve digital
platforms.
It has many facets including radio or TV commercials, magazine or newspaper

ads, banner ads, posters, direct mail, and phone.
As well as outdoor advertising such as flyers, brochures, billboards, etc.
It is one of the oldest forms of marketing, hence the word “traditional”.
Traditional marketing is nothing new as it’s a form of marketing that we have

been exposed to at one point or another, especially the older demographic.
It is a conventional mode of marketing for businesses looking for ways…
…to reach out to a semi-targeted audience with various offline advertising and
promotional methods.
Traditional marketing is a type of marketing that is hard to ignore and includes

the traditional media and ads we encounter on a daily basis.
Many of the common and most tried offline traditional methods come under
the following five major categories:
1. Print (magazines, newspapers, etc.)
2. Broadcast (TV, radio advertisements, etc.)
3. Direct Mail (catalogues, postcards, etc.)
4. Telephone (cold calling, telemarketing, SMS marketing, etc.) INDEX
5. Outdoor (billboards, flyers, etc.) What is Traditional Marketing?

Traditional marketing may have evolved over the past few decades, but the
fundamental aspects remain the same. What is Digital Marketing?

The selling techniques
Wethat
hopewe usefinding
you're todaythis
heavily rely on the infamous four Ps
blog helpful.
 Do the Stats Say? 
of marketing: product, price,
If you wantplace, andto
our team promotion.
handle your marketing for you and drive sales for your business, book a call!
Every successful business knows how integral it is to create a proper sales
funnel.
By leveraging the four P’s of marketing, a business can actually lead its
prospects and customers through any sales funnel and see favorable results.
Marketing
Let’s take a brief look at each of the 4 P’s that power every form of marketing
technique:
1. Product: Effective marketing starts with a good understanding of your
own product.
Which could be an intangible service or type of good that fulfills the

demand of a target market.
2. Price: The overall cost of the product depends on how well you know it.
Price is always the determining factor when it comes to things like supply,
demand, profit margin, etc.
3. Promotion: How you get the word out about your product and market it to
your target audience is promotion.
Any method that helps you promote the product and help it gain more
visibility/exposure…
…comes under promotion — whether it is advertising on a billboard or

setting up an ad campaign on Facebook.
4. Place: Traditional marketing heavily relies on getting your product in front
of your target audience at the right time and place.
Which also means pricing it right. In the marketing world, placement plays
a crucial role.
Because when a product is placed in an ideal location, the chances of

converting prospects to customers or clients increase manifold.
On the surface, digital marketing may look different than traditional marketing
INDEX
in a big way as it is all about the fourth P: promotion.
However, the fact of the matter is, that digital marketing is highly effective
because it does not ignore any of the four Ps of marketing.
It rather uses each one of them in a unique manner, and sometimes even
better than traditional
Wemarketing.
hope you're finding this blog helpful.
On the flip side, while traditional marketing is still effective, it’s not the only Why Choose Digital Marketing?
way to make your product popular among your target market.
Marketing
In today’s world, technology has grown and is enabling businesses to achieve
global reach and connect to their audience like never before…
…especially for those businesses with a younger audience.
This is why it’s important to consider the drawbacks of traditional marketing

vs digital marketing before investing in it.
Little Customer Engagement
One of the biggest and the most obvious limitations of traditional marketing is
that there is little or no interaction between the customers…
…and the medium used for marketing communication.
Traditional marketing is a one-way street where a business is able to

broadcast or provide information to its target audience about its company’s
products.
This brand-building exercise is done in the hope to attract the attention of the
right people and maybe convert them into customers.
No Control Over Timing
Traditional marketing is dependent on promotional methods that once

executed cannot be updated.
Whether it is a static text print ad in your local newspaper or radio

commercials…
…you will have to place a new ad to replace the old one in case of any change.
While this may not seem like a huge factor, especially for larger businesses, it
does make a big difference in the long run.
INDEX
For instance, let’s say you run a magazine ad promoting your latest widget.
After which, you make a major update to it that can make a significant impact
on the sales numbers. Can you change the ad on the fly?
Of course not, which can put a huge dent in your marketing budget over time.
 Higher Costs Do the Stats Say?
The recurring costs in traditional marketing can prove to be a huge investment
that may or may not give a good return.
Your ad in the local newspaper will only be effective if it is seen by your target
audience on the day it gets published.
Marketing
And what are your chances of that?
If you want to reach out to them again, you need to create and run a new print
ad campaign.
Or when you create and distribute posters or fliers in your area, it’s an
investment you are making for a one-time exposure.
Compare that to content creation on your brand’s website that can bring in
target visitors for years to come at no additional cost.
Limited Customization Options
Do you want to target customers working in a certain industry and fall into a
particular age group?
Traditional marketing offers you little help when it comes to customizing your
campaign and targeting a specific customer.
Even though you can use traditional marketing techniques to market to certain
segments, you cannot go after targeted customers.
For instance, when you’re using Google ads, you have the option to not only
reach out to the right kind of customers…
…but also show them offers that are tailored towards them.
Cannot Be Easily Updated
Let’s face it, one of the strengths of digital marketing is the fact that it can
easily be updated and adjusted.
Unlike in traditional marketing wherein, it takes a lot of effort to tweak.
Imagine your print ads having the wrong percentage discount or you forgot to
mention the image source, how can you correct that if the prints are already
out?
On the other hand, editing a digital marketing campaign or updating digital

media is just a few clicks away.
Inability to Disclose Full Pricing Details
At the basic level, traditional marketing has never failed to attract people
based on discounted prices or special sales.
However, when it comes down to offering more unique, customized pricing

options, you may hit a brick wall.
INDEX
If you analyze the options given to you in print marketing…
…you may not find the needed space to display all your pricing options – even
though these can help you convert more people into customers.
Poor Campaign Measurement
When executing a traditional marketing strategy, it is essential to know how
effective it is to ensure you’re not investing in the wrong direction.
Unfortunately, for many years, the results that you get from traditional
marketing cannot be measured easily and efficiently.
Marketing
However, when you launch an online marketing campaign, you can

effortlessly identify where you are going wrong and if it is successful or not.
This alone makes digital marketing much better than its traditional
counterpart.
Now moving on to our digital marketing vs traditional marketing comparison,

let’s define what digital marketing really is.

Digital marketing is any marketing campaign that is done online.
It includes promoting your business on various digital spaces including social

media platforms, search engines, emails, and other websites.
Brands around the globe use a variety of content to reach and engage their
audience through digital marketing.
Their content strategy includes social media posts, videos, email marketing
campaigns, PPC ads, blogs, etc…
…to unlock the key to reaching more people and connecting with them.
Any business, regardless of its size, can leverage digital marketing to reach
out to its target market.
Connect with your audience and convert more of them into customers/clients.
Everything from…
search engine optimization,
Facebook marketing,
search engine marketing,
social media marketing.
email marketing,
affiliate marketing,
influencer marketing, and
Pay-Per-Click advertising…
…they all come under digital marketing.
And we offer an array of excellent digital marketing services here at LYFE. Feel
free to check them out and see which ones might be best for your business.
INDEX


Marketing
The reason why digital marketing is crucial for a business today is because
the Internet is becoming one of the most used tools.
There is an increasing number of people who are logging on to the web to

carry out their day-to-day activities, which include purchasing goods and
services.
If you look at the past decade, you’ll see that online marketing has grown
pretty much exponentially.
So when it comes to digital marketing vs traditional marketing, it’s clear that

digital has a definite edge.
Successful marketing requires a business to connect to internet users in the

best possible way.
So that there is an actual return on the investment.
Given the fact that a large majority of people (especially the Millenials and
Gen Z) are spending their time on the Internet…
…it makes sense for you, as a business, to connect to them on it.
As technology grows and new digital ideas are brought to life, the digital
marketing world grows with it.
One of the reasons why it continues to deliver results is because it is a form of

inbound marketing.
This means, that instead of you going out there to find people, they find you.
Whether it is running an advertisement on Google or creating marketing-

related content for your blog.
It’s all about attracting your target audience and spreading awareness.
The idea is to get out there and gain exposure.
Because the more people know about your website, your brand, and the
products you sell, the more familiar they become with your agenda.
Which eventually leads to close relationships or bonding that is developed on

the basis of trust.
INDEX
Being a business, the Internet offers you a way to build authority in your niche What is Traditional Marketing?
and grow your online presence like never before.

Digital Marketing vs Traditional Marketing:
What Do theWeStats Say?
hope you're finding this blog helpful. 
Keeping the current growth of digital marketing in mind…
…particularly in the U.S., it won’t be long before digital ad spend takes over Why Choose Digital Marketing?
traditional advertising such as television ads.
Marketing
As of today, 60% of successful marketers across various industries have
already shifted their efforts toward digital marketing.
Here are some more stats to help you understand the growth and prominence
of digital marketing…
More than 80% of shoppers/buyers do their research online before
investing in a product/service.
Almost 60% of U.S. adults use Facebook on a regular basis.
94% of B2B marketers are actively using LinkedIn for marketing.
Mobile will be accounting for over 70% of digital ad spend by 2019.
90% of B2C businesses report social media as being the most effective
content marketing tactic.
In every company, regardless of the industry you are in, you need to take the
importance of digital marketing into consideration.
Or else you may lose out to competition that is taking advantage of the latest
digital marketing techniques.
Now, truly understanding digital marketing trends and applying methods that
are suitable for your business may not be your specialty.
INDEX
It may take a considerable amount of time and investment to see favorable

results.
In such a scenario, working with an expert marketing team life LYFE can help
you get a high return on investment.
Where to Invest Between Digital
BLOG HOME
Marketing
MAIN SITE PRICING
vs
WORK  RESOURCES Traditional
Traditional Marketing? Why Choose Digital Marketing?
Setting a marketing budget is one thing, but making sure you get a good Work Together: Digital Marketing vs Traditional
return on your investment is something else. Marketing
This is why it makes sense to focus only on those marketing channels and
methods that are more likely to give you the best bang for your buck.
The digital marketing vs traditional marketing debate is age-old, and it’s far
from over.
However, given the advancement in the new technology, there is no denying

the fact that digital marketing can help a business generate qualified
leads/sales…
…without putting a dent in the wallet.
The risk is definitely smaller when compared to traditional marketing.
If you look around, you’ll find businesses of all sizes taking advantage of
digital marketing.
Especially because of the much lower cost or barrier to entry when compared
to offline marketing methods such as print advertising.
Even though people watching TV might see your commercials and can help in
brand building…
…digital marketing can assist a company in building a strong foundation for

effective promotion.
And it can be done with a much smaller budget.
Investing in Print Ads
There’s no doubt that print ads can work great if done properly.
However, without consistency, print advertising will fail to yield results.
Whether you choose to advertise in a major magazine or your local

INDEX
newspaper, you need to be ready to spend huge money over a long period of
time.
Here’s what the results looked like when Blue Fountain Media decided to
advertise with a major magazine.

Marketing
Also, when it comes to print ads, what many businesses fail to understand is
the circulation aspect.
The number of readers who actually see your ad will be less than the number
of magazines in circulation.
Because a good percentage of magazine issues will almost always go unsold.
Investing in Digital Ads
Digital ads are more customizable than print ads, which makes them less
risky.
For instance, if you are running a search campaign, you can target your ad to
a certain audience and change it later on.
Although the issue of ad blockers has been around for a while, making
adjustments and tweaking your ads according to real time data is simply
easier.
Then comes the question of CPM, which can be pricey with magazine ads.
According to Gaebler, a full-page (black and white) ad costs close to $120k,

for a CPM of $50 USD.
Compare this to a digital marketing channel such as Google Display Ads,

where you are charged per click, rather than per impression.
This means CPM can in some cases cost you zero dollars.
So if you are a business with a limited budget and want to increase your
chances of success, digital marketing works best for you.
INDEX

Looking at the above example, Blue Fountain Media found a clear winner in
digital advertising as the magazine ad proved to be costlier. What is Digital Marketing?

This just goes on to show that
We hope the finding
you're level ofthis
customization
blog helpful. and tracking you get
with digital marketing is above
If you part.
want our team to handle your marketing for you and drive sales for your business, book a call!
You have a lot more control over the ad’s performance and in-depth analytics
to improve them along the way.
Why Choose Digital Marketing? Work Together: Digital Marketing vs Traditional
Marketing
For some brands, especially the well-established ones with a huge offline
audience, traditional marketing may be too expensive to ignore.
But for the many small businesses that are trying to make a mark on a tight
budget, digital marketing can prove to be a savior.
This is why many new and old businesses are leveraging the power of digital
marketing and rethinking the marketing funnel.
1. Higher Level of Consumer Interaction

Traditional marketing doesn’t allow direct interaction with customers, whereas
digital marketing offers a higher level of engagement and interaction.
Whether it is through social media comments or email messages.
Your target audience is instantly connected with you through various digital
marketing channels.
Your brand can also easily build better and long-lasting relationships with
customers by interacting with them via video, surveys or webinars.
Your business performs better when it runs in conjunction with the

requirements of your customers.
And digital marketing lets you do that as you can engage with customers and
solve their issues/problems without wasting time.
INDEX

We hope you're finding this blog helpful.
 2. Ease of Measuring Results Do the Stats Say?

When you give away brochures, distribute fliers or advertise in magazines,
you don’t know how far your marketing is going to be successful.
You may be headed in the wrong direction, but there’s no way to tell unless
you’re bombarded with negative feedback.
Marketing
Unlike traditional marketing, digital marketing lets you measure results. It

allows you to play a clear-sighted marketing game, rather than a blind one.
You have access to a ton of information about your prospects and customers
to help you understand where you are going.
Right from how many people are visiting/leaving your website to what
percentage of them are converting.
Imagine the level of tweaking/testing you can do with digital marketing, which
is literally absent in traditional marketing.
3. Bigger Audience Range

Traditional marketing is limited in many ways.
But one of the biggest restrictions that comes with it is the inability to go
beyond a regional or local audience.
Your business may not be geographically-bound, so why limit your reach?
Using digital marketing, you can create a highly customized campaign and
widen your reach to different cities or even different countries.
So say goodbye to the blanket approach that traditional marketing takes and
say hello to digital marketing that lets you alter your campaign…
…based on how far you want to go.
INDEX

4. Less Expensive & More Effective
When it comes to spending money on marketing, your return on investment

We
decides whether your hope you're
campaign finding
was this blog or
successful helpful.
not. 
There’s no surprise that digital marketing fetches you a better ROI because it’s
cheaper than traditional marketing/advertising in more than one way.
Would you rather invest in an advertisement where you pay based on
performance or in a costly newspaper ad that is seen by a limited audience?
Marketing
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Digital marketing allows you to spend less while gaining more. For many
businesses, it’s a no-brainer.
If you want to learn more about digital marketing, be sure to check out our
Recent Posts.

Marketing
We would hope we’ve convinced you with data and facts that digital
marketing is definitely the way to advertise as a small business.
If you’ve already tried traditional marketing before and haven’t seen the rapid
growth results you wanted, then give digital marketing a shot.
There is little risk and great reward. That’s not a combo you see often in the
business world.
Our experts can even take off a little of the pressure.
They do all the work for you. All you have to do is stay informed and approve
the material.
At LYFE Marketing, we take the worry out of your online advertising and
digital marketing which allows you to focus on other areas of business…
…that need your undivided attention.
Get in touch with our team today to start your digital marketing campaign. It’s
that simple.
INDEX


Marketing
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W01 Digital Marketing Vs Traditional Marketing - Which Produces Greater ROI

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9/16/23, 4:15 PM Digital Marketing vs Traditional Marketing: Which Produces Greater ROI?

Where to Invest Between Digital Marketing vs

Why Choose Digital Marketing?

Work Together: Digital Marketing vs Traditional

We hope you're finding this blog helpful.

July 1, 2022 ~ 13 minutes to read

What is Traditional Marketing?

Downsides of Going Traditional

What is Digital Marketing?

Digital Marketing vs Traditional Marketing: What

BLOG HOME MAIN SITE PRICING  WORK RESOURCES Traditional

Why Choose Digital Marketing?

Work Together: Digital Marketing vs Traditional

How do you know where to spend it when it comes to digital marketing vs

By gaining clarity on the digital marketing vs traditional marketing aspect.

A business can get a better idea of which marketing method is appropriate

What is Traditional Marketing?

Downsides of Going Traditional

What is Digital Marketing?

Digital Marketing vs Traditional Marketing: What

BLOG HOME MAIN SITE PRICING  WORK RESOURCES Traditional

Why Choose Digital Marketing?

Work Together: Digital Marketing vs Traditional

Running a successful business is not just about choosing the appropriate

And then eventually, convert them into leads or customers.

Digital marketing is steadily gaining an edge.

Let Us Grow Your Revenue...

GET A CUSTOM PROPOSAL 🎉

However, a considerable chunk of the population is regularly using the

Takeaways Why Choose Digital Marketing?

Work Together: Digital Marketing vs Traditional

What is Traditional Marketing?

It has many facets including radio or TV commercials, magazine or newspaper

As well as outdoor advertising such as flyers, brochures, billboards, etc.

It is one of the oldest forms of marketing, hence the word “traditional”.

Traditional marketing is nothing new as it’s a form of marketing that we have

It is a conventional mode of marketing for businesses looking for ways…

Traditional marketing is a type of marketing that is hard to ignore and includes

1. Print (magazines, newspapers, etc.)

2. Broadcast (TV, radio advertisements, etc.)

3. Direct Mail (catalogues, postcards, etc.)

4. Telephone (cold calling, telemarketing, SMS marketing, etc.) INDEX

5. Outdoor (billboards, flyers, etc.) What is Traditional Marketing?

Downsides of Going Traditional

Digital Marketing vs Traditional Marketing: What

1. Product: Effective marketing starts with a good understanding of your

Which could be an intangible service or type of good that fulfills the

your target audience is promotion.

…comes under promotion — whether it is advertising on a billboard or

4. Place: Traditional marketing heavily relies on getting your product in front

of your target audience at the right time and place.

Because when a product is placed in an ideal location, the chances of

…especially for those businesses with a younger audience.

This is why it’s important to consider the drawbacks of traditional marketing

Little Customer Engagement

…and the medium used for marketing communication.

Traditional marketing is a one-way street where a business is able to

No Control Over Timing

Traditional marketing is dependent on promotional methods that once

Whether it is a static text print ad in your local newspaper or radio

And what are your chances of that?

Limited Customization Options

Cannot Be Easily Updated