MARKETING PLATFORM

SOCIAL MEDIA

Social networking websites enable online interaction and the development of communities and
interactions between people, businesses, and other organizations. The phrase "social media" refers
to a computer-based approach to reaching possible to share concepts, ideas, and knowledge through
online groups and networks. Social media is internet-based and allows users to share anything quickly,
including movies, images, documents, and personal information. Users interact with social media
through web-based software or applications on a computer, tablet, or smartphone. Despite being
worldwide in America and Europe, Asia, particularly Indonesia, leads the world in social media usage.

Example of social media use;

• Social media is a computer-based technology that makes it easier to share information,

ideas, and thoughts by creating online search networks.
• Globally, there are more than 4.5 billion users of social media.
• Facebook, Instagram, Twitter, YouTube, and TikTok are some of the biggest social media
platforms
• User-generated customized accounts are common on social media.
• The number of social media users in the US is anticipated to reach over 257 million by
2023.
QR-PAY/ QR-CODE PAYMENT

QR codes are a simple, fun piece of bar and restaurant technology to leverage. The QR code gives
access to an enormous number of potential customers and a bunch of different uses. The most
immediate and impactful way to use QR codes is by replacing your paper menus with touchless
menus. Every customer is looking out for restaurants at the cutting edge of hygiene right now. A
contactless, scannable menu is a ridiculously easy solution to implement. Not only does it make
bars or restaurants safer, but it makes customers feel safer. And that’s great marketing in and of
itself.

QR Codes to The Marketing Strategy

In short, here are a few ways QR codes can help the business:

• Better brand visibility.

• Wider distribution of the brand content.

• Quicker access to website content.

• More information on the website.

• Easier and quicker access to offerings.

• Ability to direct consumers where you want.

• Very conducive to smartphones

CONTENT MARKETING

A type of marketing known as content marketing aims at producing, marketing, and distributing
material online for a specific audience. Businesses frequently utilize it to accomplish the following
objectives: draw interest and generate leads, develop their client base, produce or boost online
sales, raise brand awareness or credibility, and engage an online user community. By producing
and disseminating worthwhile free material, content marketing draws in new clients. It aids
businesses in cultivating long-lasting brand loyalty, gives customers useful information, and
encourages them to buy from them again in the future. The first step in content marketing is to
determine the demands of the audience. A variety of formats can then be used to present the
content, including news, video, white papers, e-books, infographics, email newsletters, case
studies, podcasts, how-to manuals, question-and-answer pieces, photographs, blogs, etc.
Continuously distributing a lot of content is necessary for content marketing, ideally as part of a
content marketing strategy.

• Increased sales
• Cost saving
• Content with profit
ACCOUNT-BASED

ABM, or account-based marketing, is a B2B marketing tactic for high-value clientele. ABM focuses
on treating each account as a "market of one," providing incredibly targeted 1-to-1 interactions and
niche content.

ABM may assist B2B marketers who need to improve pipeline quality, hold onto top accounts for
longer periods of time, and enhance the revenue those customers generate by putting a focus on
forging deeper connections with high-value clients.

Marketers must use techniques that combine the knowledge of the sales and marketing
departments to:

• The marketing and sales teams can collaborate on campaigns that attract the attention of
these accounts and convert them into customers by using marketing strategy to focus on
important areas that will be of higher value to the organization.

• ABM is crucial to do correctly because it may make the difference between the sales team
exceeding their quota or not.

• Account-based marketing (ABM), a type of marketing strategy, concentrates resources on

a selection of target accounts within a market.
REFERENCE

Team, W. (2022, October 17). Account-Based Marketing Strategy [How-to Guide to ABM]. WebFX.
https://www.webfx.com/digital-marketing/learn/account-based-marketing-strategy/

What is Content Marketing? (n.d.). Content Marketing Institute.

https://contentmarketinginstitute.com/what-is-content-marketing/

Social Media: Definition, Effects, and List of Top Apps. (2021, August 31). Investopedia.
https://www.investopedia.com/terms/s/social-media.asp