Course: Competitiveness Module

“Electronic Marketing”
Code: FG683
Week: 1
email: fg683@urural.edu.gt

Telegram Channel
 E-MARKETING
P.R. Smith & Dave Chaffey define it as: “Achieving marketing objectives
through applying digital technologies”

Judy Strauss & Raymond Frost define it as:

“The use of electronic data and applications
for planning and executing the conception,
distribution and pricing of ideas, goods and
services to create exchanges that satisfy
individual and organizational goals”
 E-MARKETING
E-marketing is the marketing of goods and services through the internet.
It makes it easy for businesses to reach a wide range of potential customers
due to the large number of people using the internet today.
 E-MARKETING

We can say that it uses different technologies and media to connect

customers and businesses. Especially in this era of technology, e-
marketing has become a very important part of the marketing strategy
of different companies.
E-marketing: the benefits
❖ Global reach - a website allows you to find new markets and trade globally
for only a small investment.
❖ Lower cost - a well-planned e-marketing campaign can reach the right
customers at a much lower cost than traditional marketing methods.
❖ It boosts your sales.
❖ Appeal to different segments of your target audience.
❖ Any Time market: E - Marketing provides 24 hours and 7 days “24/7”
service to its users. So consumer can shop or order the product anytime
from anywhere.
❖ Customers can buy whatever they want or need just by browsing the
various sites.
COSTUMER: companies must identify what
the consumer's needs and desires are and
design solutions for them.

COMMUNICATION: it includes all

interactions between consumers and brands.

COST: it includes everything that customers

will need to spend to purchase your product
or your business expenses to offer it.

CONVENIENCE: it refers to the consumer’s

shopping experience. The goal is to reduce
friction and make the whole experience as
convenient as possible.
 SOCIAL MEDIA
Social media refers to the means of interactions among people in which
they create, share, and/or exchange information and ideas in virtual
communities and networks.
The Top 10 Social Media
Facebook
WhatsApp
Instagram
TikTok
YouTube
X (Twitter)
Snapchat
Reddit
Pinterest
LinkedIn
Advantages of using social media
as a marketing tool.
❖ You reach large audiences.
❖ Increase Brand Recognition
❖ You Can Join Social Media
Networks for Free
❖ Boost website traffic
❖ Customer Feedback
❖ More engaging content.
❖ Increase your sales.
SOCIAL MEDIA MARKETING TOOLS
 SOCIAL MEDIA MARKETING TOOLS
• MBS where you can manage all of your marketing and advertising activities on
Facebook and Instagram. It centralizes tools that help you connect with your
customers on all apps and get better business results.

• HOOTSUITE is a social media scheduling tool to create, schedule, publish, and

manage your content and ad campaigns across social networks from a single
dashboard.

• ACTIVE CAMPAIGN it can be used for all e-mail marketing to send out
newsletters.

• TUBEBUDDY gives you a deep look into the rankings and tags of other videos.
 SOCIAL MEDIA MARKETING TOOLS

• BUFFER: helps you build an audience organically. It will tell you when and what
to publish to make your content stand out. It is a multi-purpose social media
marketing software tool. Buffer’s core feature is the ability to draft and schedule
posts for sharing across multiple social networks including Facebook,
Instagram, Twitter, LinkedIn and Pinterest.

• KHOROS is a global customer engagement software company that provides

online community management, social media marketing, social media analytics,
digital care, and content management software and services to enterprise
brands and agencies.